Table of Contents
Introduction and Abbreviations
Summary of Key Report Findings
Market Factors
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- Average weekly expenditure on food and drink outside the home, 1994-97
- Trends in the age structure of the UK population, 1999-2003
- Vegetarians as a proportion of the UK population, 1989-99
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Market Size and Trends
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- Expenditure on burgers and chicken in restaurant chains and takeaways, 1995-2000
- The burger and chicken restaurant and takeaway market, by sector, 1995-99
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Market Segmentation
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- Expenditure in burger bars/takeaways, 1995-2000
- Expenditure at burger bars, by eat-in and takeaway, 1995-2000
- Expenditure in chicken bars/takeaways, 1995-2000
- Expenditure at chicken restaurants, by eat-in and takeaway, 1995-2000
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The Supply Structure
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- Leading burger chain operators, by number of UK outlets, 1995-2000
- Leading operators of chicken fast-food restaurants, by number of UK outlets, 1995-2000
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Advertising and Promotion
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- Main monitored advertising expenditure at rate card cost, by burger and chicken fast-food chains, 1994-99*
- Main monitored advertising expenditure at rate card cost, by named burger and chicken fast-food chains, 1998
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The Consumer
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- Burger or chicken restaurants/takeaways used during the last three months, September 1997 and December 1999
- Visiting and/or ordering from branded burger restaurants in the last three months, by demographic sub-group, December 1999
- Visiting and/or ordering from branded burger restaurants in the last three months, by lifestage, Mintel's Special Groups and ACORN categories, December 1999
- Visiting and/or ordering from branded chicken chain restaurants, by demographic sub-group, December 1999
- Visiting and/or ordering from branded chicken chain restaurants, by lifestage, Mintel's Special Groups and ACORN categories, December 1999
- Attitudes towards burger and chicken restaurants, September 1997 and December 1999
- Popularly held positive attitudes to burger/chicken restaurants and takeaways, by demographics, December 1999
- Popularly held positive attitudes to burger/chicken restaurants and takeaways, by lifestage, Mintel's Special Groups and ACORN categories, December 1999
- Less positive attitudes from users, by demographic sub-group, December 1999
- Less positive attitudes from users, by lifestage, Mintel's Special Groups and ACORN categories, December 1999
- Patterns of visiting or ordering from burger/chicken restaurants and takeaways, by demographics, December 1999
- Patterns of visiting or ordering from burger/chicken restaurants and takeaways, by lifestage, Mintel's Special Groups and ACORN categories, December 1999
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The Future
Forecast
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- Forecast of the chicken and burger bars market, 2000-2004
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