Table of Contents
Introduction and Abbreviations
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- Definition
- Consumer research
- ACORN
- Abbreviations
Summary of Key Report Findings
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- A class act
- Old favourites retain their popularity
- Women drivers
- Industry capacity continues to expand
- Majority of adults have attended a class with public leisure centres the favourite venue
- Private clubs are preferred for specialised classes
- Growth to continue at a reduced rate
Market Factors
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- Economic climate
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- Figure 1: Trends in personal disposable income and consumer expenditure, 1997-2007
- Population trends
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- Figure 2: Trends in the age structure of the UK population by gender, 1998-2007
- Women in the workforce
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- Figure 3: UK labour force trends, 1993-2003
- Figure 4: Female participation in the labour force, 1984-2003
- Employee benefits
- Health awareness and promotion
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- Figure 5: Comparison of exercise habits of smokers and non-smokers, 2000 and 2002
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- Figure 6: Incidence of being overweight or obese among male and female adults, by age group, 1997 and 2001
- Figure 7: Those who are trying to slim, 1980-2002
- Attitudes towards exercise and healthy living
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- Figure 8: Attitudes towards healthy eating and exercise, by gender, 2000 and 2003
- Sporting activity participation levels
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- Figure 9: Participation in selected sports/activities during the past 12 months, 2003
- The media
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- Figure 10: Top selling UK fitness videos, 2002
- Impact of private health clubs
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- Figure 11: The UK market for health and fitness clubs*, by number of clubs and value, 1998-2003
Market Size and Segmentation
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- Figure 12: UK annual adult health and fitness activity days, and consumer spending on those days, 1997-2007
- Government statistics
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- Figure 13: Household expenditure on sports admissions, subscriptions and leisure class fees, 2001-02
- Fitness class market size
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- Figure 14: Consumer expenditure on fitness classes, 1998-2003
- Market segmentation
- Aerobics classes
- Body conditioning classes
- Spinning classes
- Cross-training classes
- Body and mind classes
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The Supply Structure
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- Private health and fitness clubs
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- Figure 15: Selected private health and fitness club operators, November 2003
- Local authority leisure centres
- Not-for-profit organisations
- Comparison of fitness class timetables
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- Figure 16: Exercise classes available at Holmes Place Barbican, London, November 2003
- Figure 17: Exercise classes available at Finsbury Leisure Centre, Barbican, London, November 2003
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- Figure 18: Exercise classes available at Barbican YMCA, London, November 2003
Advertising and Promotion
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- National promotion
The Consumer
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- Popularity of fitness classes
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- Figure 19: Most popular types of fitness class, 2003
- Participation or non-participation in fitness classes by demographic analysis
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- Figure 20: Visitors and non-visitors to fitness classes, by gender, age and socio-economic group, September 2003
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- Figure 21: Visitors and non-visitors to fitness classes, by special lifestage groups, September 2003
- Figure 22: Visitors and non-visitors to fitness classes, by region, urbanisation and ACORN categories, September 2003
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- Figure 23: Visitors and non-visitors to fitness classes, by marital and employment status and respondents’ own children, September 2003
- Figure 24: Visitors and non-visitors to fitness classes, by media, commercial television viewing and supermarket preference, September 2003
- Most popular fitness classes by demographic analysis
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- Figure 25: Most popular type of fitness class, by gender, age and socio-economic groups, September 2003
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- Figure 26: Most popular types of fitness class, by special lifestage groups, September 2003
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- Figure 27: Most popular types of fitness class, by region, urbanisation and ACORN categories, September 2003
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- Figure 28: Most popular types of fitness class, by marital and employment status and respondents’ own children, September 2003
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- Figure 29: Most popular types of fitness class, by media, commercial television viewing and supermarket preference, September 2003
- Venues for fitness classes
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- Figure 30: Most popular locations for fitness class participation, September 2003
Consumer Attitudes and Typologies
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- Fitness class typology
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- Figure 31: Fitness class typologies, by gender, age and socio-economic group, September 2003
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- Figure 32: Fitness class typologies, by special lifestage groups, September 2003
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- Figure 33: Fitness class typologies, by region, urbanisation and ACORN categories, September 2003
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- Figure 34: Fitness class typologies, by marital and employment status and respondents’ own children, September 2003
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- Figure 35: Fitness class typologies, by media, commercial television viewing and supermarket preference, September 2003
- Attitudes towards fitness classes
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- Figure 36: Attitudes towards fitness classes, September 2003
- Reasons for attendance and frequency
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- Figure 37: Attitudes towards fitness class attendance, by gender, age and socio-economic group, September 2003
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- Figure 38: Attitudes towards fitness class attendance, by special lifestage groups, September 2003
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- Figure 39: Attitudes towards fitness class attendance, by region, urbanisation and ACORN categories, September 2003
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- Figure 40: Attitudes towards fitness class attendance, by marital and working status and respondents’ own children, September 2003
- Figure 41: Attitudes towards fitness class attendance, by media, commercial television viewing and supermarket preference, September 2003
- Potential attendees
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- Figure 42: Potential fitness class attendance, by gender, age and socio-economic group, September 2003
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- Figure 43: Potential fitness class attendance, by special lifestage groups, September 2003
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- Figure 44: Potential fitness class attendance, by region, urbanisation and ACORN categories, September 2003
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- Figure 45: Potential fitness class attendance, by marital and employment status and respondents’ own children, September 2003
- Figure 46: Potential fitness class attendance, by media, commercial television viewing and supermarket preference, September 2003
- Reasons for non-attendance
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- Figure 47: Non-attendance of fitness classes, by gender, age and socio-economic group, September 2003
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- Figure 48: Non-attendance of fitness classes, by special lifestage groups, September 2003
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- Figure 49: Non-attendance of fitness classes, by region, urbanisation and ACORN categories, September 2003
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- Figure 50: Non-attendance of fitness classes, by marital and employment status and respondents’ own children, September 2003
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- Figure 51: Non-attendance of fitness classes, by media, commercial television viewing and supermarket preference, September 2003
- Location of popular fitness class attendance
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- Figure 52: Type of fitness class taken, by location, September 2003
- Repertoire
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- Figure 53: Number of different fitness classes taken, by gender, age and socio-economic group, September 2003
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- Figure 54: Number of different fitness classes taken, by special lifestage groups, September 2003
- Figure 55: Number of different fitness classes taken, by region, urbanisation and ACORN categories, September 2003
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- Figure 56: Number of different fitness classes taken, by marital and employment status and respondents’ own children, September 2003
- Figure 57: Number of different fitness classes taken, by media, commercial television viewing and supermarket preference, September 2003
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- Figure 58: Number of different fitness classes taken, by typologies, September 2003
The Future
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- Recent growth expected to continue…
- …but at a slower rate than during the 1990s boom
- Classes increasingly important to health club operators
- Core classes expected to retain their pre-eminence
- Classes to go back to basics…
- …but providers must widen class appeal
Forecast
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- Figure 59: Forecast of expenditure on fitness classes, 2003-07
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