Nearly all consumers shop mass merchandisers and growth is expected to continue, but loyalty is generally low among mass shoppers, even among some of those who shop the channel the most frequently. As pressure increases from competition outside the channel, mass merchandisers need to address evolving consumer expectations in order to stay relevant. Retailers should leverage their private label brands and continue to offer convenient and flexible shopping options both ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Retailers Shopped
Frequency of Shopping
Items Purchased
Attitudes toward Mass Merchandisers
Perceptions of Mass Merchandisers
Influencers to Encourage More Shopping
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s In?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
28th August 2018
“Nearly all consumers shop mass, but that doesn’t necessarily translate to loyalty to a specific retailer. Shoppers expect to find value and large product assortments in the channel, but they have varying perceptions of mass merchandisers’ ability to deliver on these factors. A focus on more products, specifically ... 
13th April 2018
“Nearly all consumers shop mass merchandisers, but their desire to get the best value makes them less inclined to be loyal to a specific retailer. Although they seek deals, mass shoppers don’t want to sacrifice quality, and look for ways to achieve both. Store brands are a way ...
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Mass shoppers driven by price, resulting in low loyalty
