“The majority of voice command use so far is likely to be through smartphones, given the infancy of the connected speaker market, but home-based devices like Amazon Echo and Google Home will become much more central to the voice control market as it evolves. As these devices become more widely owned and more products like TVs come with voice control built in, people will increasingly explore its capabilities beyond basic tasks.” – Matt King – Category Director, Technology and Media Research
This Report discusses the following key topics:
Household ownership of consumer technology products
Personal ownership of consumer technology products
Planned purchase or upgrade of consumer technology products
“The majority of voice command use so far is likely to be through smartphones, given the infancy of the connected speaker market, but home-based devices like Amazon Echo and Google Home will become much more central to the voice control market as it evolves. As these devices become more widely owned and more products like TVs come with voice control built in, people will increasingly explore its capabilities beyond basic ...
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Data Overview – Consumer Technology Products
Mobile Phones and Smartwatches – Headline Data
Mobile Phones and Smartwatches – Market Commentary
Computing and Gaming – Headline Data
Computing and Gaming – Market Commentary
In-home Entertainment – Headline Data
In-home Entertainment – Market Commentary
Internet Access and Online Activities – Headline Data
Internet Access and Online Activities – Market Commentary
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Executive Summary
Appendix – Data Sources, Abbreviations and Supporting Information
Matt heads up Mintel's leisure, tourism, technology and media team. As well as managing the team he also edits reports, supports clients and handles press enquiries. Matt joined Mintel in2003 as an analyst in the Market Intelligence team before becoming Senior Leisure Analyst in 2006. He has a BA (Hons) in English Literature.
"Through a tie-up with Amazon's AI driven personal assistant Alexa, plant identification app SmartPlant is now offering voice-activated gardening advice."
Household ownership of consumer technology products
