“Given shoppers’ willingness to boycott a milk where farmers are seen to not have received a fair price together with their uncertainty over which operators pay farmers fairly, there is a need for companies to make their credentials in this area tangible to consumers. ”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Milk
Usage of Cream
How Much Consumers Are Prepared to Pay for Milk
Factors Considered Important When Buying Milk
Interest in New Concepts
Attitudes towards Milk, Dairy Drinks & Cream
Attitudes towards Buying Milk
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Advertising & Marketing
31st January 2017
“The new Enjoy Milk brand is a welcome effort to add value to the milk category. However, it will need to make equal play of its animal welfare and good farmer relations credentials in order to truly differentiate itself.” 
28th October 2016
"The arrival of Cravendale milk in the on-the-go drinks chiller may have soft drinks brands concerned – even bottled water, considering milk’s natural appeal."
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Ensuring fair pay for farmers is crucial to avoid a backlash
