Table of Contents
Executive Summary
-
- Overview
- The market
-
- Figure 1: Total US sales and fan chart forecast of beauty products, at current prices, 2009-19
- Market drivers
- US population continues to grow, particularly the Boomer segment
- Men are more engaged in personal beauty care
-
- Figure 2: Population by gender, 2009-19
- Hispanics will make up nearly 19% of total US population by 2019
-
- Figure 3: Population by Hispanic origin, 2009-19
- Online and mobile shopping becomes more prevalent
- The consumer
- Virtually all shopping for beauty products occurs in-store
-
- Figure 4: Beauty items purchased in the last 12 months, in-store vs. online, November 2014
- Men spend more on beauty products
-
- Figure 5: Amount spent on beauty products in last three months – Total, by gender, August 2013-September 2014
- Most people buy beauty products at mass merchandisers
-
- Figure 6: Retailers shopped for beauty products, November 2014
- Consumers want more samples and gifts with purchase
-
- Figure 7: Innovations and/or improvements to beauty product shopping, November 2014
- What we think
Issues and Insights
-
- What drives consumers to purchase beauty products?
- The issues
- The implications
- What role do men play in the beauty products market?
- The issues
- The implications
- What do consumers say they want more of when it comes to beauty products?
- The issues
- The implications
Trend Applications
-
- Trend: Life Hacking
- Trend: Experience is All
- Trend: Man in the Mirror
Market Size and Forecast
-
- Key points
- Beauty product sales expected to grow
-
- Figure 8: Total US retail sales and forecast of beauty products, at current prices, 2009-19
-
- Figure 9: Total US retail sales and forecast of beauty products, at inflation-adjusted prices, 2009-19
- Color cosmetics represent one quarter of beauty market
-
- Figure 10: Total US retail sales of beauty products, by segment, at current prices, 2013-14
- Fan chart forecast
-
- Figure 11: Total US sales and fan chart forecast of beauty products, at current prices, 2009-19
Market Drivers
-
- Key points
- The beauty market should benefit from a growing and aging population
-
- Figure 12: Population by age, 2009-19
- Men take more interest in beauty care
-
- Figure 13: Population by gender, 2009-19
- Hispanics will make up nearly 19% of total US population by 2019
-
- Figure 14: Population by Hispanic origin, 2009-19
- Consumer confidence levels and disposable personal spending rise while unemployment declines
-
- Figure 15: Consumer confidence and unemployment, 2000-14
- Figure 16: Real Disposable Personal Income: Percentage change from preceding periods
- More consumers are shopping online and via mobile devices
- Social networks add another method for consumers to learn about trends
Retailer Overview
-
- Highly fragmented marketplace means more price pressure
- Department stores
- Quick facts
- Nordstrom
-
- Figure 17: Nordstrom, Beauty Stylist landing page, April 2014
- Figure 18: Nordstrom, email featuring gifts with purchase, April 2014
- Macy’s
-
- Figure 19: Macy’s, email ad featuring One Day Sale on beauty products, December 2014
- Mass Merchandisers
- Quick facts
- Target
-
- Figure 20: Target, direct mail piece featuring Fekkai, October 2014
- Beauty specialists
- Quick facts
- Sephora
-
- Figure 21: Sephora, Pinterest landing page, December 2014
- Figure 22: Sephora, email, December 2014
- Ulta
-
- Figure 23: Ulta, email, February 2014
- Drug stores
- Quick Facts
- CVS
-
- Figure 24: CVS email, December 2014
- Figure 25: CVS email, December 2014
Beauty Items Purchased
-
- Key points
- Nearly all beauty products shopping occurs in-store
-
- Figure 26: Beauty items purchased in the last 12 months, in-store vs. online, November 2014
- Average purchase amount hovers close to $100
-
- Figure 27: Amount spent on beauty products in last three months – Total, August 2013-September 2014
- Don’t forget the men
-
- Figure 28: Beauty products purchased in-store, by gender, November 2014
-
- Figure 29: Beauty products purchase incidence in last three months, by gender, August 2013-September 2014
- Figure 30: Amount spent on beauty products in last three months – Total, by gender, August 2013-September 2014
- Adults aged 25-34 are a sweet spot for beauty brands and companies
-
- Figure 31: Beauty products purchased in-store, by age, November 2014
- Nearly half of all respondents recently purchased nine or more beauty items
-
- Figure 32: Repertoire of types of beauty products, audience counts and percentages, November 2014
- Figure 33: Beauty products purchased in-store vs. online, by repertoire of types of beauty items purchased, November 2014
-
- Figure 34: Beauty products purchased in-store, by repertoire of types of beauty items purchased, November 2014
- Favorite beauty items
Reasons for Beauty Product Purchases
-
- Key points
- Replacement is the main reason for beauty purchases
-
- Figure 35: Reasons for purchasing beauty products in the last 12 months, November 2014
- Younger beauty fanatics are more engaged, and thus buy for more reasons
-
- Figure 36: Reasons for purchasing beauty products in the last 12 months, by age, November 2014
- Experimentation is a key purchase influencer among beauty fanatics
-
- Figure 37: Reasons for purchasing beauty products in the last 12 months, by repertoire of number of beauty items purchased, November 2014
Retailers Shopped for Beauty Products
-
- Key points
- Mass merchandisers dominate beauty product purchasing
-
- Figure 38: Retailers shopped for beauty products, November 2014
- Department stores draw young adults for their beauty needs
-
- Figure 39: Primary retailer type shopped for beauty products, by age, November 2014
- Nearly 30% of heaviest beauty buyers also shop at specialty retailers
-
- Figure 40: Secondary retailer types shopped for beauty products, by repertoire of types of beauty items purchased by type of store, November 2014
- Household size is a factor that influences where people shop
-
- Figure 41: Secondary retailer types shopped for beauty products, by household size, November 2014
Reasons for Choosing Where to Shop for Beauty Products
-
- Key points
- Price and convenience are main influencers regarding where to shop
-
- Figure 42: Factors that influence where to shop for beauty products, by gender and age, November 2014
- Samples and loyalty programs lure in beauty aficionados
-
- Figure 43: Factors that influence where to shop for beauty products, by repertoire of types of beauty items purchased, November 2014
- Two thirds of shoppers who primarily visit specialty retailers are also highly driven by good selections
-
- Figure 44: Factors that influence where to shop for beauty products, by Primary retailer type shopped for beauty products, November 2014
- Qualitative research
- Verbatims
Beauty Products Shopping Behaviors
-
- Key points
- Beauty product purchasers stick with the familiar
-
- Figure 45: Behaviors when shopping for beauty products, November 2014
- Millennials use online and mobile to gain inspiration
-
- Figure 46: Behaviors when shopping for beauty products, by generations, November 2014
- Heaviest beauty buyers are least prone to buying the same brands
-
- Figure 47: Behaviors when shopping for beauty products, by repertoire of types of beauty items, November 2014
Desired Beauty Product Innovations/Improvements
-
- Key points
- Free merchandise can go a long way to building customer loyalty
-
- Figure 48: Innovations and/or improvements to improve beauty product shopping, November 2014
- Beauty enthusiasts very interested in interactive kiosks, delivery services, and in-store makeup artists
-
- Figure 49: Innovations and/or improvements to improve beauty product shopping – Any interest, by Females and repertoire of types of beauty items purchased, November 2014
Race and Hispanic Origin
-
- Key points
- Hispanics are more likely to purchase all beauty items
-
- Figure 50: Beauty products purchased in-store, by race/Hispanic origin, November 2014
- Majority of shoppers spend under $200 on beauty products
-
- Figure 51: Amount spent on beauty products in last three months – Total, by race/Hispanic origin, August 2013-September 2014
- At least one third of non-Whites buy to trial new items
-
- Figure 52: Reasons for purchasing beauty products in the last 12 months, by race/Hispanic origin, November 2014
- Hispanics are drawn to department stores for their beauty needs
-
- Figure 53: Primary retailer type shopped for beauty products, by race/Hispanic origin, November 2014
-
- Figure 54: Other retailer types shopped for beauty products, by race/Hispanic origin, November 2014
- Figure 55: General attitudes, opinions, and interests – Language and media, by Hispanic origin, August 2013-September 2014
- Retailer choice comes down to price above all
-
- Figure 56: Factors that influence where to shop for beauty products, by race/Hispanic origin, November 2014
- Beauty demonstrations and events are enticing to Hispanics
-
- Figure 57: Behaviors when shopping for beauty products, by race/Hispanic origin, November 2014
-
- Figure 58: Social media website visitation, by race/Hispanic origin, August 2013-September 2014
- At least two thirds of all race/ethnic groups desire gifts with purchase
-
- Figure 59: Innovations and/or improvements to improve beauty product shopping – Any interest, by race/Hispanic origin, November 2014
Appendix – Other Useful Consumer Tables
-
- Beauty items purchased in-store
-
- Figure 60: Beauty products purchased in-store, by household income, November 2014
-
- Figure 61: Beauty products purchased in-store, by race/Hispanic origin, November 2014
-
- Figure 62: Beauty products purchased in-store, by presence of children in household, November 2014
-
- Figure 63: Beauty products purchased in-store, by household size, November 2014
-
- Figure 64: Beauty products purchased in-store, by social media use, November 2014
-
- Figure 65: Beauty products purchased in-store, by mobile device ownership, November 2014
-
- Figure 66: Beauty products purchased in-store, by smartphone ownership, November 2014
-
- Figure 67: Beauty products purchased in-store, by tablet ownership, November 2014
-
- Figure 68: Beauty products purchased in-store, by repertoire of types of beauty items purchased by type of store, November 2014
- Beauty items purchased online
-
- Figure 69: Beauty products purchased online, by gender, November 2014
-
- Figure 70: Beauty products purchased online, by age, November 2014
-
- Figure 71: Beauty products purchased online, by race/Hispanic origin, November 2014
-
- Figure 72: Beauty products purchased online, by presence of children in household, November 2014
-
- Figure 73: Beauty products purchased online, by household size, November 2014
-
- Figure 74: Beauty products purchased online, by social media use, November 2014
-
- Figure 75: Beauty products purchased online, by mobile device ownership, November 2014
-
- Figure 76: Beauty products purchased online, by smartphone ownership, November 2014
-
- Figure 77: Beauty products purchased online, by tablet ownership, November 2014
-
- Figure 78: Beauty products purchased online, by repertoire of types of beauty items purchased by type of store, November 2014
- Reasons for beauty products purchases
-
- Figure 79: Reasons for purchasing beauty products in the last 12 months, by gender, November 2014
-
- Figure 80: Reasons for purchasing beauty products in the last 12 months, by household income, November 2014
-
- Figure 81: Reasons for purchasing beauty products in the last 12 months, by presence of children in household, November 2014
-
- Figure 82: Reasons for purchasing beauty products in the last 12 months, by household size, November 2014
- Retailers shopped for beauty products – Primary
-
- Figure 83: Primary retailer type shopped for beauty products, by household income, November 2014
-
- Figure 84: Primary retailer type shopped for beauty products, by repertoire of types of beauty items purchased by type of store, November 2014
- Retailers shopped for beauty products – Secondary
-
- Figure 85: Secondary retailer types shopped for beauty products, by gender, November 2014
-
- Figure 86: Secondary retailer types shopped for beauty products, by age, November 2014
-
- Figure 87: Secondary retailer types shopped for beauty products, by household income, November 2014
- Reasons for choosing where to shop for beauty products
-
- Figure 88: Factors that influence where to shop for beauty products, by gender, November 2014
-
- Figure 89: Factors that influence where to shop for beauty products, by household income, November 2014
- Beauty products shopping behaviors
-
- Figure 90: Behaviors when shopping for beauty products, by household income, November 2014
-
- Figure 91: Behaviors when shopping for beauty products, by presence of children in household, November 2014
-
- Figure 92: Behaviors when shopping for beauty products, by household size, November 2014
- Desired beauty product innovations/improvements
-
- Figure 93: Innovations and/or improvements to improve beauty product shopping, November 2014
-
- Figure 94: Innovations and/or improvements to improve beauty product shopping – Any interest, by gender, November 2014
-
- Figure 95: Innovations and/or improvements to improve beauty product shopping – Any interest, by age, November 2014
-
- Figure 96: Innovations and/or improvements to improve beauty product shopping – Any interest, by household income, November 2014
- Repertoire demographics
-
- Figure 97: Repertoire of types of beauty items purchased, by demographics
Appendix – Trade Associations
Back to top