Table of Contents
Executive Summary
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- The market for Black consumers
- Leading companies and marketing strategies
- The consumer
- Attitudes toward alcoholic beverages
- Drinking patterns, occasions, locations
- Types of alcohol consumed
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- Figure 1: Demographic and alcoholic beverage profile of Black people, by type of alcoholic beverages consumed, April 2013-June 2014
- Beer consumption and brands
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- Figure 2: Types of beer consumed, by race/Hispanic origin, April 2013-June 2014
- Wine and champagne consumption and brands
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- Figure 3: Wine consumption among Blacks, by gender, September 2014
- Spirits consumption and brands
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- Figure 4: Spirits consumption among Blacks, by gender, September 2014
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- Figure 5: Cognac consumption, by race/Hispanic origin, April 2013-June 2014
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- Figure 6: Top five brands of vodka consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Ready-to-drink consumption and brands
- What we think
Issues and Insights
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- What are some of the latest trends in alcohol consumption – the types, top brands, occasions, consumption locations, etc?
- The issues
- The implications
- What are some key influencers and deterrents for consuming alcoholic beverages?
- The issues
- The implications
- What are the similarities and differences among consumers based on the types of alcoholic beverages they drink?
- The issues
- The implications
Trend Applications
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- Trend: Attention Economy
- Trend: Extend My Brand
- Trend: Life – An Informal Affair
Market Drivers
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- Blacks are celebratory, social “get togethers” occur on a regular basis
- Blacks like to feel as though they belong to a special group
- Black celebrities help to drive sales
The Market for the Black Consumer
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- Black buying power more than $1 trillion, growing faster than that of Whites
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- Figure 7: Top 10 states or areas ranked by share of Black buying power, 2013
- Higher population of single people means people are dating
- Strong Millennial population – willing to spend extra cash to have fun
Competitive Context
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- Moonshine and make-your-own kits
- Legalization of cannabis
- Smoking bans
Innovations and Innovators
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- Ready-to-drink expansion – individual mixed drinks, flavored malts
Leading Companies and Marketing Strategies
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- Overview of the brand landscape
- Brand analysis: Hennessy
- Brand analysis: Cîroc
- Brand analysis: Crown Royal
- Brand analysis: Miller/Coors
- Overview of Mintel’s Black advertising segments
- Cluster #1: Cultural Activists (47% of the Black population)
- Cluster #2: Cultural-listics (34% of the Black population)
- Cluster #3: Cultural Advocates (19% of the Black population)
Motivations to Drink Alcoholic Beverages
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- Key points
- Blacks receptive to trying new products, price less of a driver
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- Figure 8: Black consumers’ attitudes toward shopping for and selection of alcoholic beverages, September 2014
- Older Blacks brand loyal, younger Blacks open to trying new products
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- Figure 9: Black consumers’ attitudes toward shopping for and selection of alcoholic beverages, by generations, September 2014
- Drinking is a reward, a way to unwind and relax
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- Figure 10: Black consumers’ attitudes toward alcoholic beverages and occasions, September 2014
Types of Alcoholic Beverages Consumed
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- Key points
- Men are more likely tha women to drink alcoholic beverages
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- Figure 11: Types of alcohol Black consumers drink – any consumption, by gender, September 2014
- Different marketing efforts needed to attract diverse consumers
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- Figure 12: Demographic and alcoholic beverage profile of Black people, by type of alcoholic beverages consumed, April 2013-June 2014
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- Figure 13: Vodka and wine-blended products, 2012-14
Drinking Patterns, Occasions, and Locations
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- Key points
- Drinking occasions
- The majority of Blacks drink alcohol on weekends
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- Figure 14: Occasions when Blacks drink alcoholic beverages, by gender, September 2014
- Alcohol consumption at home
- Vast majority of Blacks drink at home, no special occasion required
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- Figure 15: Locations where Blacks consume alcoholic beverages in a home in the past month, by gender, September 2014
- Many Blacks drink alcoholic beverages at least once a week at home
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- Figure 16: Types of alcoholic beverages Blacks consumed at home in the past month, September 2014
- Alcohol consumption away from home
- Neighborhood lounges present opportunity for marketers to showcase their brands
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- Figure 17: Locations where Blacks consume alcoholic beverages outside of the home in the past month, by gender, September 2014
- Beer drinkers drink more frequently away from home
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- Figure 18: Types of alcoholic beverages Blacks consumed away from home in the past month, September 2014
Beer Consumption and Brands
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- Key points
- Half of Blacks drink beer, domestic is most common, fewer drink microbrew beer
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- Figure 19: Beer consumption among Blacks, by gender, September 2014
- Blacks who drink craft and microbrew beer more likely higher income, Millennials
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- Figure 20: Demographic and alcoholic beverage profile of Black people who drink beer, by type of beer consumed, September 2014
- Blacks prefer import and regular domestic over microbrew and malt liquors
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- Figure 21: Types of beer consumed, by race/Hispanic origin, April 2013-June 2014
- Black beer drinkers drink significantly more than Whites
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- Figure 22: Amount of imported, domestic, and light beer consumed in last 30 days, by race/Hispanic origin, April 2013-June 2014
- Average consumption of microbrew beer among Blacks on par with others
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- Figure 23: Amount of microbrew beer and malt liquor consumed in last 30 days, by race/Hispanic origin, April 2013-June 2014
- Heineken is leading imported beer among Blacks, others prefer Corona
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- Figure 24: Top 15 brands of imported beers consumed, by race/Hispanic origin, April 2013-June 2014
- Bud Light is the king of beers in the low-calorie category among Blacks
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- Figure 25: Top 15 brands of light or low-calorie beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Budweiser is also leading regular domestic beer among Blacks
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- Figure 26: Top 15 brands of regular domestic beer consumed, by race/Hispanic origin, April 2013-June 2014
- There are some distinct differences in the import beer preferences by gender
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- Figure 27: Top 15 brands of brand of imported beer Blacks consumed in the last 30 days, by gender, April 2013-June 2014
- Men are more likely to drink Bud and MGD, women twice as likely to drink Coors
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- Figure 28: Top 15 brands of domestic beer Blacks consumed in the last 30 days, by gender, April 2013-June 2014
- Men more likely to drink Bud Light, women more likely to drink Corona Light
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- Figure 29: Top 15 brands of light or low-calorie beer Blacks consumed in the last 30 days, by gender, April 2013-June 2014
Wine and Champagne Consumption and Brands
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- Key points
- One third of Blacks drink champagne, hip-hop culture a key influencer
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- Figure 30: Wine consumption among Blacks, by gender, September 2014
- Type of wine consumed varies by demographics
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- Figure 31: Demographic and alcoholic beverage profile of Black people who drink wine, by type of wine consumed, April 2013-June 2014
- Average consumption varies by the type of wine Blacks drink
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- Figure 32: Amount of imported, fortified wine, and champagne/sparkling wine consumed in last 30 days, by race/Hispanic origin, April 2013-June 2014
- Blacks have a stronger preference for white domestic wine over red
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- Figure 33: Type of domestic wine consumed, by race/Hispanic origin, April 2013-June 2014
- Barefoot, Arbor Mist, Sutter Home are leading domestic wine brands
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- Figure 34: Top 10 brands of domestic wine consumed by Blacks, by race/Hispanic origin, April 2013-June 2014
- Blacks more likely than Whites to drink Argentinean, Greek, Portuguese wine
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- Figure 35: Type of imported wine consumed, by race/Hispanic origin, April 2013-June 2014
- Four in 10 Black imported wine drinkers chose Yellow Tail
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- Figure 36: Top 10 brands of imported wine consumed by Blacks in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Despite lower incomes, Blacks more likely to drink high-end champagnes
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- Figure 37: Top 10 brands of champagne or sparkling wine consumed by Blacks in the last 30 days, by race/Hispanic origin, April 2013-June 2014
Spirits Consumption and Brands
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- Key points
- Half of Blacks drink spirits, men nearly twice as likely to drink dark spirits and cordials
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- Figure 38: Spirits consumption among Blacks, by gender, September 2014
- Cordial/liqueur drinkers more likely Millennials, drink a wider range of alcoholic beverages
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- Figure 39: Demographic and alcoholic beverage profile of Black people who drink spirits, by type of spirits consumed, April 2013-June 2014
- Cognac
- Blacks are nearly four times as likely as others to drink cognac
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- Figure 40: Cognac consumption, by race/Hispanic origin, April 2013-June 2014
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- Figure 41: Cognac consumption, by country, including US Blacks, 2014
- Blacks drink nearly twice as many glasses of cognac as Whites and Asians
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- Figure 42: Amount of cognac consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Blacks more likely than Whites to drink Hennessy and Rémy Martin
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- Figure 43: Brands of cognac consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 44: Brands of cognac Blacks consumed in the last 30 days, by gender, April 2013-June 2014
- Brandy
- Blacks significantly more likely than others to drink brandy
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- Figure 45: Brandy/armagnac consumption, by race/Hispanic origin, April 2013-June 2014
- Figure 46: Amount of brandy/armagnac consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Whisky, scotch, and bourbon
- Blacks less likely to drink whisky, but are heavier drinkers when they do
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- Figure 47: Whisky, bourbon, and scotch consumption, by race/Hispanic origin, April 2013-June 2014
- Many Blacks have had bourbon, scotch, or whisky in last month, drink more of it
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- Figure 48: Whisky, bourbon, and scotch consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Figure 49: Amount of bourbon, scotch, and whisky consumed in last 30 days, by race/Hispanic origin, April 2013-June 2014
- Vodka
- Blacks just as likely to drink vodka, consume more than others
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- Figure 50: Vodka consumption, by race/Hispanic origin, April 2013-June 2014
- Figure 51: Amount of vodka consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Absolut and Grey Goose are leading vodka brands among Blacks
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- Figure 52: Top five brands of vodka consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- More than one third of Blacks drink Cîroc, particularly men
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- Figure 53: Brands of vodka Black s consumed in the la st 30 days, by gender, April 2013-June 2014
- Rum
- Blacks more likely than Asians and Hispanics to drink light rum
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- Figure 54: Rum consumption, by race/Hispanic origin, April 2013-June 2014
- Figure 55: Kinds of rum consumed, by race/Hispanic origin, April 2013-June 2014
- On average, Blacks rum drinkers drink more than the average
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- Figure 56: Amount of rum consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Bacardi is preferred rum brand among Blacks
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- Figure 57: Brands of rum consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Women more likely to drink tropical-flavored rum like Malibu
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- Figure 58: Brands of rum Blacks consumed in the last 30 days, by gender, April 2013-June 2014
- Tequila
- Black and Hispanic tequila drinkers consume more on average
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- Figure 59: Tequila consumption, by race/Hispanic origin, April 2013-June 2014
- Figure 60: Amount of tequila consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Jose Cuervo and Patrón are leaders, Blacks twice as likely as the average to drink 1800 Silver
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- Figure 61: Brands of tequila consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Black women more likely than men to drink Patrón
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- Figure 62: Brands of tequila Blacks consumed in the last 30 days, by gender, April 2013-June 2014
- Gin
- Blacks more likely than others to drink gin, those who do drink more
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- Figure 63: Gin consumption, by race/Hispanic origin, April 2013-June 2014
- Figure 64: Amount of gin consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Seagram’s is the leading gin among Blacks, others prefer Tanqueray
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- Figure 65: Brands of gin consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Cordials and Liqueurs
- Peach schnapps is the leading liqueur among Blacks
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- Figure 66: Cordial or liqueur consumption, by race/Hispanic origin, April 2013-June 2014
- Figure 67: Amount of cordials or liqueurs consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 68: Kinds of cordials or liqueurs consumed, by race/Hispanic origin, April 2013-June 2014
Ready-to-Drink Consumption and Brands
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- Key points
- Black men more likely to consume ready-to-drink alcoholic beverages
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- Figure 69: Ready-to-drink beverage consumption among Blacks, by gender, September 2014
- Hard cider drinkers are male, Millennials, and have higher household incomes
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- Figure 70: Demographic and alcoholic beverage profile of Black people who drink ready-to-drink alcoholic beverages, by type of beverage consumed, April 2013-June 2014
- Ready-to-drink cocktails
- Blacks drink more ready-to-drink cocktails on average
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- Figure 71: Amount of flavored ready-to-drink alcoholic beverages consumed in last 30 days (excludes coolers), by race/Hispanic origin, April 2013-June 2014
- Mike’s Hard and Smirnoff leading ready-to-drink cocktails
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- Figure 72: Amount of flavored ready-to-drink alcoholic beverages consumed (excludes coolers) in the last 30 days, by gender, April 2013-June 2014
- Coolers
- Blacks more likely to drink coolers, consumption higher too
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- Figure 73: Amount of coolers consumed in last 30 days, by race/Hispanic origin, April 2013-June 2014
- Blacks prefer coolers that are similar to favorite mixed drinks
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- Figure 74: Preferred cooler flavors, by race/Hispanic origin, April 2013-June 2014
- Non-alcoholic cocktail mixers
- Non-alcoholic cocktail mixers far more popular among Blacks
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- Figure 75: Amount of prepared cocktail mixes without liquor consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Blacks use liquids and frozen concentrate mixers nearly equally
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- Figure 76: Type of prepared alcohol drinks consumed, by race/Hispanic origin, April 2013-June 2014
Appendix – The US Black Population
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- Key points
- Buying power
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- Figure 77: Buying power trends among Black consumers, 1990-2018 (projections)
- Black buying power is growing at a faster rate than that of White consumers
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- Figure 78: Changes in buying power, by race, June 2013
- Black buying power more than $1 trillion
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- Figure 79: Top 10 states or areas ranked by share of Black buying power, 2013
- Top 10 states with highest buying power represent two thirds of buying power
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- Figure 80: Top 10 states ranked by value of Black buying power, 2013
- Population statistics
- Black population growing at a faster rate than Whites
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- Figure 81: Population by race and Hispanic origin, 2009-19
- Black population growth slows
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- Figure 82: Asian, Black, and Hispanic populations, 1970-2020
- Children <18 years old account for 27% of Black population
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- Figure 83: Black population, by age, 2009-19
- Geographic concentration
- Majority of Blacks reside in the South; a different marketing approach may be needed
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- Figure 84: Black geographic concentration, by region, 2010
- Population grows in the South, reverse migration may be occurring
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- Figure 85: Top 20 states or areas with highest Black population and percentage change from 2000-10, 2010
- New York, Chicago, Philadelphia, Detroit, and Houston are top Black metros
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- Figure 86: Top 10 cities with the largest number of Blacks, 2010
- More than 80% of Detroit’s and Jackson’s population is Black
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- Figure 87: Top 10 cities with the highest percentage of Blacks, 2010
- Gender
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- Figure 88: Men by race and Hispanic origin, 2009-19
- Figure 89: Women by race and Hispanic origin, 2009-19
- Generations
- iGeneration and Millennials represent nearly half of Black population
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- Figure 90: Population of generations, by race/Hispanic origin, 2014
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- Figure 91: Distribution of population by race and generation, 2014
- Marital status
- Only one third of Blacks are married, compared to 50% or more of others
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- Figure 92: Percentage of married and not married people aged 18 or older, by race and Hispanic origin, 2013
- Blacks twice as likely never to marry
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- Figure 93: Marital status of adults aged 18 or older, by race/Hispanic origin, 2013
- Figure 94: Marital status of Blacks, by age, 2013
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- Figure 95: Marital status of Black adults, by gender, 2013
- Parental status
- One third of Black households are headed by women
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- Figure 96: Households type, by race of householder, 2013
- More Black children born to unmarried women in 2012
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- Figure 97: Fertility rate, by race and Hispanic origin of mother, 2002-12
- Figure 98: Percentage of births to unmarried mothers, by race and Hispanic origin of mother, 2002 and 2012
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- Figure 99: Households with own children, by race and Hispanic origin of householder, 2013
- Figure 100: Who children live with, by race and Hispanic origin, 2012
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- Figure 101: Black households, by presence and ages of own children, 2013
- Education
- Majority of Blacks seek college, while others may be relying on entrepreneurship
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- Figure 102: Educational attainment of Blacks aged 25 or older, by age, 2012
- Income
- Blacks have lower household incomes, attributed to several factors besides occupation
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- Figure 103: Median household income, by race and Hispanic origin of householder, 2012
- Figure 104: Household income distribution by race and Hispanic origin of householder, 2012
Appendix – Other Useful Consumer Tables
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- Race/Hispanic origin
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- Figure 105: Regular versus light/low-calorie imported beer consumed, by race/Hispanic origin, April 2013-June 2014
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- Figure 106: Amount of imported beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 107: Amount of light or low-calorie beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 108: Amount of domestic beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 109: Amount of microbrew beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 110: Amount of malt liquor consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 111: Brands of imported beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 112: Brands of light or low-calorie beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 113: Brands of domestic beer consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 114: Brands of domestic wine consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 115: Brands of imported wine consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 116: Brands of champagne or sparkling wine consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 117: Amount of Canadian whisky consumed in last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 118: Amount of bourbon consumed in last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 119: Amount of Scotch whiskey consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 120: Amount of blended whiskey consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 121: Amount of Irish whiskey consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 122: Brands of vodka consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
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- Figure 123: Brands of tequila consumed in the last 30 days, by race/Hispanic origin, April 2013-June 2014
- Total Black population
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- Figure 124: Occasions when Blacks drink alcoholic beverages, September 2014
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- Figure 125: Locations where Blacks consumed alcoholic beverages in the past month, September 2014
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- Figure 126: Out-of-home locations where alcoholic beverages were consumed in the past month, September 2014
- Gender
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- Figure 127: Attitudes toward shopping for and selection of alcoholic beverages, by gender, September 2014
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- Figure 128: Attitudes toward alcoholic beverages and occasions, by gender, September 2014
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- Figure 129: Types of alcoholic beverages consumed away from home (at least once a week), by gender, September 2014
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- Figure 130: Types of alcoholic beverages consumed away from home (at least once a month), by gender, September 2014
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- Figure 131: Types of alcoholic beverages consumed away from home (any consumption), by gender, September 2014
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- Figure 132: Types of alcoholic beverages consumed at home (at least once a week), by gender, September 2014
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- Figure 133: Types of alcoholic beverages consumed at home (at least once a month), by gender, September 2014
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- Figure 134: Types of alcoholic beverages consumed at home (any consumption), by gender, September 2014
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- Figure 135: Brands of imported beer consumed in the last 30 days, by gender, April 2013-June 2014
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- Figure 136: Brands of light or low-calorie beer consumed in the last 30 days, by gender, April 2013-June 2014
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- Figure 137: Brands of domestic beer consumed in the last 30 days, by gender, April 2013-June 2014
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- Figure 138: Brands of domestic wine consumed in the last 30 days, by gender, April 2013-June 2014
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- Figure 139: Brands of imported wine consumed in the last 30 days, by gender, April 2013-June 2014
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- Figure 140: Brands of champagne or sparkling wine consumed in the last 30 days, by gender, April 2013-June 2014
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- Figure 141: Brands of vodka consumed in the last 30 days, by gender, April 2013-June 2014
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- Figure 142: Brands of gin consumed in the last 30 days, by gender, April 2013-June 2014
- Age
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- Figure 143: Occasions when Blacks drink alcoholic beverages, by age, September 2014
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- Figure 144: Locations where Blacks consumed alcoholic beverages in a home in the past month, by age, September 2014
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- Figure 145: Locations where alcoholic beverages are consumed outside of the home, by age, September 2014
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- Figure 146: Attitudes toward shopping for and selection of alcoholic beverages, by age, September 2014
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- Figure 147: Attitudes toward alcoholic beverages and occasions, by age, September 2014
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- Figure 148: Overall alcohol use – Any consumption, by age, September 2014
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- Figure 149: Types of alcoholic beverages consumed at home (at least once a week), by age, September 2014
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- Figure 150: Types of alcoholic beverages consumed at home (at least once a month), by age, September 2014
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- Figure 151: Types of alcoholic beverages consumed at home (any consumption), by age, September 2014
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- Figure 152: Types of alcoholic beverages consumed away from home (at least once a week), by age, September 2014
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- Figure 153: Types of alcoholic beverages consumed away from home (at least once a month), by age, September 2014
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- Figure 154: Types of alcoholic beverages consumed away from home (any consumption), by age, September 2014
- Generation
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- Figure 155: Attitudes toward alcoholic beverages and occasions, by generations, September 2014
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- Figure 156: Overall alcohol use – Any consumption, by generations, September 2014
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- Figure 157: Occasions when Blacks drink alcoholic beverages, by generations, September 2014
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- Figure 158: Locations where Blacks consumed alcoholic beverages in a home in the past month, by generations, September 2014
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- Figure 159: Locations where alcoholic beverages are consumed outside of the home in the past month, by generations, September 2014
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- Figure 160: Types of alcoholic beverages consumed at home (at least once a week), by generations, September 2014
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- Figure 161: Types of alcoholic beverages consumed at home (at least once a month), by generations, September 2014
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- Figure 162: Types of alcoholic beverages consumed at home (any consumption), by generations, September 2014
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- Figure 163: Types of alcoholic beverages consumed away from home (at least once a week), by generations, September 2014
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- Figure 164: Types of alcoholic beverages consumed away from home (at least once a month), by generations, September 2014
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- Figure 165: Types of alcoholic beverages consumed away from home (any consumption), by generations, September 2014
- Type of alcoholic beverage
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- Figure 166: Overall alcohol use – Any consumption, by any consumption, September 2014
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- Figure 167: Types of alcoholic beverages consumed at home (at least once a week), by any consumption, September 2014
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- Figure 168: Types of alcoholic beverages consumed at home (at least once a month), by any consumption, September 2014
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- Figure 169: Types of alcoholic beverages consumed at home (any consumption), by any consumption, September 2014
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- Figure 170: Types of alcoholic beverages consumed away from home (at least once a week), by any consumption, September 2014
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- Figure 171: Types of alcoholic beverages consumed away from home (at least once a month), by any consumption, September 2014
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- Figure 172: Types of alcoholic beverages consumed away from home (any consumption), by any consumption, September 2014
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- Figure 173: Attitudes toward shopping for and selection of alcoholic beverages, by any consumption, September 2014
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- Figure 174: Attitudes toward alcoholic beverages and occasions, by any consumption, September 2014
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- Figure 175: Occasions when Blacks drink alcoholic beverages, by any consumption, September 2014
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- Figure 176: Locations where Blacks consumed alcoholic beverages in a home in the past month, by any consumption, September 2014
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- Figure 177: Locations where alcoholic beverages are consumed outside of the home, by any consumption, September 2014
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- Figure 178: Detailed demographic and beverage consumption profile of beer drinkers, by type of beer consumed, September 2014
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- Figure 179: Detailed demographic and beverage consumption profile of wine drinkers, by type of wine consumed, September 2014
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- Figure 180: Detailed demographic and beverage consumption profile of spirits drinkers, by type of spirit, September 2014
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- Figure 181: Detailed demographic and beverage consumption profile of ready-to-drink consumers, by type of ready-to-drink beverage, September 2014
- Drinking occasions
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- Figure 182: Types of alcoholic beverages consumed at home (any consumption), by locations where Blacks consume alcoholic beverages in a home in the past month, September 2014
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- Figure 183: Types of alcoholic beverages consumed at home (any consumption), by locations where Blacks consume alcoholic beverages in a home in the past month, September 2014
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- Figure 184: Types of alcoholic beverages consumed at home (any consumption), by locations where alcoholic beverages are consumed outside of the home, September 2014
Appendix – Trade Associations
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