Table of Contents
Executive Summary
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- The market
- The specialists’ sector
- The leading specialists
- Online
- The consumer: where they shop
- The consumer: what they want online
- What we think
Consumer Spending and Inflation
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- Key points
- Consumer spending on clothing and footwear
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- Figure 1: Spain: Consumer spending on clothing and footwear (incl VAT), 2009-14
- Inflation
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- Figure 2: Spain: Harmonised indices of consumer prices: Annual % change, January 2013-August 2014
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- Figure 3: Spain: Harmonised indices of consumer prices: Annual % change, 2009-13
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- Figure 4: Global cotton prices: annual % change, January 2013-July 2014
Channels of Distribution
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- Figure 5: Spain: Distribution of consumer spending on clothing, 2013
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Sector Size and Forecast
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- Key points
- Specialists lose some ground
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- Figure 6: Spain: Retail sales (excl vat), 2009-14
- Figure 7: Spain: Retail sales forecasts (excl vat), 2014-19
- Retail enterprises
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- Figure 8: Spain: Number of retail enterprises, 2008-11
The Leading Specialists – Financials and Outlets
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- Key points
- Sales
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- Figure 9: Spain: Leading clothing specialists, sales (excl vat), 2011-13
- Outlets
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- Figure 10: Spain: Leading clothing specialists, outlet numbers 2011-13
- Sales per outlet
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- Figure 11: Spain: Leading clothing specialists, sales per outlet 2011-13
Market Shares
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- Figure 12: Spain: Leading clothing retailers, market shares, 2011-13
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Online
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- Key points
- Online spending
- Online shoppers
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- Figure 13: Spain: Percentage of all individuals purchasing online in the past 12 months, 2008-13
- Online retailers
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- Figure 14: Spain: Leading online retailers, estimated online sales of clothing and footwear (excl vat), 2012 and 2013
The Consumer – Where They Shop
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- Key points
- What we asked
- El Corte Inglés opens the gap on Zara
- H&M claims second place
- Sports shops stand out among non-specialists
- Markets more popular in Spain
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- Figure 15: Spain: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2014
- The online/offline split
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- Figure 16: Spain: Clothing retailers purchased from in the last 12 months, in-store versus online, August 2014
- Trend data
- Shopper numbers fall in 2013/14
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- Figure 17: Spain: Clothing retailers purchased from in the last 12 months, whether in-store or online, August 2013 and August 2014
- But online numbers hold steady or advance
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- Figure 18: Spain: Clothing retailers purchased from in the last 12 months, online, August 2013 and August 2014
The Consumer – What They Want Online
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- Key points
- What we asked
- Cheaper delivery heads shopper preferences
- Fit matters
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- Figure 19: Spain: Services that would encourage consumers to buy/buy more online, August 2014
- Responses by where people shop
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- Figure 20: Spain: Services that would encourage consumers to buy/buy more online, by selected major retailers used to buy clothes online in the last 12 months, August 2014
C&A
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- What we think
- Consumer sentiment
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- Figure 21: The consumer: Shopped in store and online at C&A in the last 12 months by country
- Problems in the German operations
- Online a key focus
- Company background
- Company performance
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- Figure 22: C&A: Group sales performance, 2008/9-2013/14
- Figure 23: C&A: Outlet data, 2008/9-2013/14
- Retail offering
El Corte Inglés
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- What we think
- A year of change
- Uneasy positioning
- Online goes international
- Company background
- Company performance
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- Figure 24: El Corte Inglés: Group financial performance, 2009/10-2013/14
- Figure 25: El Corte Inglés: Outlet data, 2009/10-2013/14
- Retail offering
Esprit
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- What we think
- Sales continue to fall but profits stabilise and a new model is introduced
- Focus on retail
- Online to benefit from the new model
- Company performance
- UK
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- Figure 26: Esprit: Group financial performance, 2008/09-2013/14
- Figure 27: Esprit: Turnover, by segment, 2012-14
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- Figure 28: Esprit: Outlet data, 2008/09-2013/14
- Figure 29: Esprit: Directly managed retail stores, by country, 2010/11-2013/14
- Retail offering
H&M Hennes & Mauritz
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- What we think
- Guest-designer collaborations enhance fashion credentials
- Net new 375 stores planned for 2014
- Online shop expansion
- Broadening product range
- Taking on board ethical issues
- Company background
- Company performance
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- Figure 30: H&M Hennes & Mauritz: Percentage share of net sales by region, 2011/12 and 2012/13
- Figure 31: H&M Hennes & Mauritz: Group financial performance, 2008/09-2012/13
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- Figure 32: H&M Hennes & Mauritz: Outlet data, 2008/09-2012/13
- Retail offering
Grupo Inditex
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- What we think
- Prospects
- Company background
- Company performance
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- Figure 33: Grupo Inditex: Group financial performance, 2009/10-2013/14
- Figure 34: Grupo Inditex: Outlet data, 2009/10-2013/14
- Retail offering
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- Figure 35: Inditex: Sales, by brand, 2014
Primark/Penneys
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- What we think
- Online offer remains absent
- Ownership
- Outlook
- Company background
- Company performance
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- Figure 36: Primark/Penneys: Group financial performance, 2008/09-2013/14
- Figure 37: Primark/Penneys: Outlet data, 2008/09-2013/14
- Retail offering
Appendix – The Consumer – Spain
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- Figure 38: Retailers used to buy clothes in-store or online in the last 12 month, Spain, August 2014
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- Figure 39: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Spain, August 2014
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- Figure 40: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, Spain, August 2014
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- Figure 41: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Any retails, Spain, August 2014
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- Figure 42: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Spain, August 2014
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- Figure 43: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, Spain, August 2014
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- Figure 44: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – In-store, Spain, August 2014
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- Figure 45: Services that would encourage consumers to buy/buy more online, by most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Spain, August 2014
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- Figure 46: Services that would encourage consumers to buy/buy more online, by next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, Spain, August 2014
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- Figure 47: Services that would encourage consumers to buy/buy more online, by other retailers used to buy clothes in-store or online in the last 12 month – Online, Spain, August 2014
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- Figure 48: Most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
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- Figure 49: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
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- Figure 50: Other retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
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- Figure 51: Least popular retailers used to buy clothes in-store or online in the last 12 month – Any retails, by demographics, Spain, August 2014
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- Figure 52: Most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Spain, August 2014
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- Figure 53: Next most popular retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Spain, August 2014
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- Figure 54: Other retailers used to buy clothes in-store or online in the last 12 month – In-store, by demographics, Spain, August 2014
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- Figure 55: Most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
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- Figure 56: Next most popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
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- Figure 57: Other retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
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- Figure 58: Least popular retailers used to buy clothes in-store or online in the last 12 month – Online, by demographics, Spain, August 2014
- What would encourage consumers to buy more online
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- Figure 59: Most popular services that would encourage consumers to buy/buy more online, by demographics, Spain, August 2014
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- Figure 60: Next most popular services that would encourage consumers to buy/buy more online, by demographics, Spain, August 2014
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