"RTD (ready-to-drink) alcoholic beverages are in a time of transition, and, as such, are seeing both ups and downs. FMBs (flavored malt beverages) experienced strong volume sales growth of 57% from 2010-15, due to a Millennial consumer base with a bit of a sweet tooth, as well as to innovation that’s matched the demographic’s interest in product trial. At the same time, prepared spirits-based cocktails and wine coolers ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
Market Size and Forecast
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
RTD Alcoholic Beverage Consumption
RTD Alcoholic Beverage Formats
Change in Consumption
Consumption Occasions
Opinions toward RTD Alcoholic Beverages
Purchase Drivers
Innovation of Interest
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
What’s Working?
What’s Struggling?
What’s Next?
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – Key Players
30th June 2016
“Half of RTD alcoholic beverage drinkers say brand drives their purchase, with a quarter of respondents saying a familiar brand (not even a favorite brand) can drive purchase.” 
30th June 2016
“Consumer response suggests a strong interest in product innovation in the category, with an interest in premiumization rising to the top among innovation options.”
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A third of consumers are drinking less RTD alcoholic beverages
