“Technology brands are eager to demonstrate that new smartphones, tablets and hybrid laptops are more practical and more powerful than ever before, as consumers become more inclined to mirror their online behaviour across all three device formats.”
– Paul Davies, Senior Leisure and Technology Analyst
This report looks at the following areas:
Consumers call time on disc players
Interest in smartwatches dwindling already
Ultra HD TV ownership has doubled in the last year
Social media gets newsworthy
“Technology brands are eager to demonstrate that new smartphones, tablets and hybrid laptops are more practical and more powerful than ever before, as consumers become more inclined to mirror their online behaviour across all three device formats.”
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Consumer Technology Products – Overview
Consumer Technology Products – Televisions
Consumer Technology Products – Computers
Consumer Technology Products – Mobile Phones and Smartwatches
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Paul manages the Leisure, Foodservice and Travel research team.
Having joined Mintel in 2012, Paul worked as an analyst in Mintel's Technology, Media and Leisure team before becoming Associate Director in the Financial Services team in 2017.
He has also gained experience working as an Insight Manager at both Tesco and BT, and has held marketing roles in the consumer electronics and healthcare sectors.
“5G could cause significant disruption when it hits the market in 2020, as mobile market leader EE recently announced it will be testing its first high-speed service in 2016, which will offer data speeds of up to 1Gbit/s.”
Social networks get ‘emojional’
29th February 2016
“The ability to register a wider range of reactions to different types of branded content can prove critical to better understand consumers’ preferences, thus making ads more relevant and more engaging while also facilitating user-driven ‘virality’ that benefits brand exposure and awareness.”
Consumers call time on disc players
