“Ethics is becoming ever more ingrained into food and drink operators’ sourcing policies but it is a complex area which is important to get right. Not only do consumers expect good ethical practices from operators, they also expect to be informed and reassured over why they’re paying extra and where the money is going.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Segment Performance
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Awareness and Purchase of Ethical Foods
Perceived Importance of Ethical Food Company Attributes
Attitudes towards Ethical Food
Attitudes towards Organic and Fair Trade Food
Perceptions of Innovative Food Production Methods
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Key Players – What You Need to Know
Brand Communication and Promotion
Launch Activity and Innovation
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – Market Size and Forecast
Appendix – Perceptions of Innovative Food Production Methods
23rd June 2017
“As the Recycling Association names the most difficult products to recycle, brands are under yet more pressure to improve and ensure the recyclability of their product packaging.” 
31st January 2017
“The new Enjoy Milk brand is a welcome effort to add value to the milk category. However, it will need to make equal play of its animal welfare and good farmer relations credentials in order to truly differentiate itself.”
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Just one in four trust extra paid for fair trade goes to producers
