“Privacy has become one of central debates surrounding social/media networks as users increasingly question the ways in which their data is being obtained and used. There is a need for the major networks to increase their transparency regarding their use of data, and ensure that opt-out options are clear and accessible. Otherwise networks will be open to regulatory penalties and may see more data-conscious consumers shift towards other options ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Social and Media Networks Used
The Consumer – Frequency of Usage
The Consumer – Devices
The Consumer – Activities
The Consumer – Attitudes towards Advertising
The Consumer – Networks Behaviour
The Consumer – Attitudes towards Social/Media Networks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Companies and Products
5th May 2016
“There is a growing range of mobile payments services. So far, though, consumers themselves are yet to embrace these new payment tools. Barclays’ new partnership with social payments app Circle could provide the convenience-based solution that people are looking for, but it will still take some convincing before they can ... 
29th February 2016
“The ability to register a wider range of reactions to different types of branded content can prove critical to better understand consumers’ preferences, thus making ads more relevant and more engaging while also facilitating user-driven ‘virality’ that benefits brand exposure and awareness.”
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Networks firmly enter the world of e-commerce
