“Although manufacturers have long sought to differentiate themselves and their cars to gain competitive advantage, our research suggests this can be taken to the next level for their benefit. Micro segments exist across the car market, suggesting that an ever more detailed approach to segmentation is required to fully benefit from current strong sales.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Environment
Competitive Context
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – Car Ownership
The Consumer – Type of Car Owned
The Consumer – Use of a Car
The Consumer – Features Important When Buying a Car
The Consumer – Attitudes towards Cars
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Brand Research
Companies and Products
Brand Communication and Promotion
|
Children change what is sought from a car
