Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- Consumer technology products
- Ownership of consumer technology products
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- Figure 1: Household/personal ownership of consumer technology products, June and September 2013
- Televisions
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- Figure 2: Household ownership of television sets, June and September 2013
- Mobile phones
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- Figure 3: Personal ownership of mobile phones, January 2012-September 2013
- Planned purchase or upgrade of consumer technology products
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- Figure 4: Plans for purchase or upgrade of consumer technology products in the next three months, September 2013
- Devices used to access the internet
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- Figure 5: Devices used to access the internet, September 2013 and percentage point change between September 2012 and September 2013
- Online activities
- On any device
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- Figure 6: Online activities performed in the past three months, September 2013, and percentage-point change between June 2013 and September 2013
- Digital advertising
- Almost one in five have clicked on social media ads
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- Figure 7: Digital advertising seen and clicked on within the past three months, September 2013
- Personalisation creeping in as consumer opinion remains split
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- Figure 8: Attitudes towards digital advertising, September 2013
- Video streaming
- Some 90% of video streamers have used YouTube
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- Figure 9: Awareness and usage of video streaming services, September 2013
- Attitudes towards video streaming
- Wealth of free content puts some people off subscribing to paid services
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- Figure 10: Attitudes towards video streaming, September 2013
- European comparisons
- Ownership of consumer technology products
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- Figure 11: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September/October 2013
- Online activities
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- Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, October 2013
- What we think
Consumer Technology Products
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- Key points
- Ownership of consumer technology products
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- Figure 13: Household/personal ownership of consumer technology products, June and September 2013
- Planned purchase or upgrade of consumer technology products
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- Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, September 2013
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- Figure 15: Proportion of consumers who are planning or thinking of buying consumer technology products in the next three months, June and September 2013
- Televisions
- Ownership
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- Figure 16: Household ownership of television sets, June and September 2013
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- Figure 17: Household ownership of television sets, by television type, January 2012 - September 2013
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- Figure 18: Proportion of large-screen TVs (32” and above) on the Currys website that have an LED screen, 1080p resolution, smart or 3D technology, November 2013
- Signs that consumers may be ditching some secondary TVs
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- Figure 19: Number of televisions in household, June and September 2013
- Demographic breakdown
- Smart apps get the attention of men
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- Figure 20: Household ownership of televisions, by gender, September 2013
- Picture quality important for all ages
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- Figure 21: Household ownership of televisions, by age, June 2013
- High earners show the direction of the market
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- Figure 22: Household ownership of televisions, by gross annual household income, September 2013
- Plans for purchase or upgrade
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- Figure 23: Plans for purchase or upgrade of television sets in the next three months, September 2013, and percentage-point change between June and September 2013
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- Figure 24: Miracast wireless streaming, displayed on a Philips TV, 2013
- Demographic breakdown
- Men twice as likely to be planning purchase of a new TV
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- Figure 25: Plans to purchase any television in the next three months, by gender, September 2013
- Falling prices put smart and 3D on 16-34s’ radar
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- Figure 26: Plans to purchase any television in the next three months, by age, September 2013
- Computers and e-readers
- Ownership patterns
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- Figure 27: Household ownership of computers and e-readers, January 2012-September 2013
- A quarter of consumers have access to a desktop, laptop and tablet computer
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- Figure 28: Household ownership of computers, by form factor, September 2013
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- Figure 29: Microsoft Surface 2, launched October 2013
- Over half of e-reader owners also have a tablet in their home
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- Figure 30: Household ownership of tablets and e-readers, September 2013
- Demographic ownership patterns
- Tablet owners are no longer more likely to be men
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- Figure 31: Household ownership of computers and e-readers, by gender, September 2013
- Ownership of tablets and e-readers starting to be less reliant on income…
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- Figure 32: Household ownership of computers and e-readers, by gross annual household income, September 2013
- … but tablet penetration still weighs towards young people
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- Figure 33: Household ownership of computers and e-readers, by age, September 2013
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- Figure 34: Personal ownership of tablets and smartphones, and potential tablet owners, by age, September 2013
- Plans for purchase or upgrade
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- Figure 35: Plans for purchase or upgrade of computers and e-readers in the next three months, September 2013, and percentage-point change between June and September 2013
- New tablet launches contribute to sustained levels of interest
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- Figure 36: The iPad Air and iPad mini with Retina display, both launched October 2013
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- Figure 37: Samsung Galaxy Note 10.1 2014 edition, launched October 2013
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- Figure 38: Hudl tablet, launched September 2013
- Demographic patterns in intended purchases
- People aged 25-44 more interested in tablets than laptops
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- Figure 39: Plans for purchase or upgrade of computers and e-readers in the next three months, by age, September 2013
- Tablets high on men’s wish lists, but women just as likely to buy
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- Figure 40: Plans for purchase or upgrade of computers and e-readers in the next three months, by gender, September 2013
- Mobile phones
- Ownership patterns
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- Figure 41: Personal ownership of mobile phones, January 2012-September 2013
- Around one in four mobile owners still rely solely on basic handsets
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- Figure 42: Personal ownership of mobile phones, by phone type, September 2013
- Apple takes a small step towards split price points
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- Figure 43: The iPhone 5s, launched September 2013
- Figure 44: The iPhone 5c range, launched September 2013
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- Figure 45: Moto G, launched November 2013
- Demographic ownership patterns
- Gender gap surfaces as more men start to acquire smartphones for the first time
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- Figure 46: Personal ownership of mobile phones, by gender, September 2013
- Over-45s offer market untapped potential
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- Figure 47: Personal ownership of mobile phones, by age, September 2013
- Smartphone penetration still dependent on income as top earners lead the way
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- Figure 48: Personal ownership of mobile phones, by gross annual household income, September 2013
- Plans for purchase or upgrade
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- Figure 49: Plans for purchase or upgrade of mobile phones in the next three months, September 2013, and percentage-point change between June and September 2013
- Demographic breakdown
- Some 15% of men planning to upgrade in Q4 2013
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- Figure 50: Plans for purchase or upgrade of mobile phones in the next three months, by gender, September 2013
- Over a fifth of 16-34s are planning a smartphone upgrade or purchase
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- Figure 51: Plans for purchase or upgrade of mobile phones in the next three months, by age, September 2013
- Devices used to access the internet
- The proportion of people connecting via tablets has doubled over past year
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- Figure 52: Devices used to access the internet, September 2013, and percentage-point change between September 2012 and September 2013
- News, trends and analysis
- Smartwatches could kick-start wearable technology market
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- Figure 53: Samsung Gear smartwatch range, launched September 2013
- Desire for customisation
Online Activities
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- Key points
- Online activities performed
- On any device
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- Figure 54: Online activities performed in the past three months, September 2013, and percentage-point change between June 2013 and September 2013
- On a computer
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- Figure 55: Online activities performed in the past three months on a computer, September 2013
- On a smartphone
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- Figure 56: Online activities performed in the past three months on a smartphone, September 2013
- On a tablet
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- Figure 57: Online activities performed in the past three months on a tablet, September 2013
- Social and sharing activities
- Variations by device
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- Figure 58: Social and sharing online activities performed in the past three months, by device, September 2013
- Variations by gender
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- Figure 59: Social and sharing online activities performed in the past three months, by gender, September 2013
- Variations by age
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- Figure 60: Social and sharing online activities performed in the past three months, by age, September 2013
- Variations by income
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- Figure 61: Social and sharing online activities performed in the past three months, by gross annual household income, September 2013
- The quest for information
- Variations by device
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- Figure 62: Information-finding activities performed online in the past three months, by device, September 2013
- Variations by gender
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- Figure 63: Information-finding activities performed online in the past three months, by gender, September 2013
- Variations by age
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- Figure 64: Information-finding activities performed online in the past three months, by age, September 2013
- Variations by income
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- Figure 65: Information-finding activities performed online in the past three months, by gross annual household income, September 2013
- Online shopping
- Variations by device
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- Figure 66: Online shopping activities performed in the past three months, by device, September 2013
- Variations by gender
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- Figure 67: Online shopping activities performed in the past three months, by gender, September 2013
- Variations by age
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- Figure 68: Online shopping activities performed in the past three months, by age, September 2013
- Variations by income
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- Figure 69: Online shopping activities performed in the past three months, by gross annual household income, September 2013
- Online entertainment
- Variations by device
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- Figure 70: Online entertainment activities performed in the past three months, by device, September 2013
- Variations by gender
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- Figure 71: Online entertainment activities performed in the past three months, by gender, September 2013
- Variations by age
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- Figure 72: Online entertainment activities performed in the past three months, by age, September 2013
- Variations by income
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- Figure 73: Online entertainment activities performed in the past three months, by gross annual household income, September 2013
Digital Advertising
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- Key points
- Almost one in five have clicked on social media ads
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- Figure 74: Digital advertising seen and clicked on within the past three months, September 2013
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- Figure 75: Facebook advertisement displayed on an iPhone 5, 2013
- Social media ads help brands to engage with more 16-24s
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- Figure 76: Proportion of people who have seen or clicked on any type of digital advert within the past three months, by age, September 2013
- Mobile users are particularly receptive to ads
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- Figure 77: Proportion of smartphone and tablet users who have seen, clicked on and bought from any digital advert in the past three months, September 2013
- Mailshots most likely to engage consumers as gamers don’t like interruption
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- Figure 78: Proportion of people who have clicked on each type of advert after seeing it, June and September 2013
- Email advertising still provides the highest conversion
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- Figure 79: Digital advertising bought from within the past three months, June and September 2013
- Men and under-45s the most likely to buy from ads
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- Figure 80: Proportion of people who have bought from any type of advert after clicking on ads in the past three months, by gender and age, September 2013
- Attitudes towards digital advertising
- Personalisation creeping in as consumer opinion remains split
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- Figure 81: Attitudes towards digital advertising, September 2013
- Paid video streaming subscribers represent a lucrative target group
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- Figure 82: Agreement with statements about digital advertising, by current paid video streaming subscribers, September 2013
- Men are more open to personalised ads
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- Figure 83: Agreement with statements about digital advertising, by gender, September 2013
- Humorous ads likely to go viral on social media
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- Figure 84: Agreement with statements about digital advertising, by age, September 2013
Video Streaming
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- Key points
- Some 90% of video streamers have used YouTube
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- Figure 85: Awareness and usage of video streaming services, September 2013
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- Figure 86: Usage of video streaming services in the past three months, September 2013
- A quarter of video streamers have paid streaming subscriptions
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- Figure 87: Awareness and usage of video streaming services, by category, September 2013
- Terrestrial services reach all age groups, but paid streaming relies on under-35s
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- Figure 88: Awareness and usage of video streaming services, by category, by gender and age, September 2013
- Attitudes towards video streaming
- Wealth of free content puts some people off subscribing to paid services
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- Figure 89: Attitudes towards video streaming, September 2013
- Younger consumers most likely to replace live TV with online streams
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- Figure 90: Attitudes towards video streaming, by age, September 2013
- Opportunity for Blinkbox and Wuaki to target a slightly older crowd
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- Figure 91: Attitudes towards video streaming, by age, September 2013
- Figure 92: Usage of Blinkbox, by age, September 2013
European Comparisons
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- Ownership of consumer technology products
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- Figure 93: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September/October 2013
- Computers and e-readers
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- Figure 94: Household ownership of computers and e-readers in France, Germany, Italy, Spain and the UK, September/October 2013
- Televisions
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- Figure 95: Household ownership of televisions in France, Germany, Italy, Spain and the UK, September/October 2013
- Mobile phones
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- Figure 96: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, September/October 2013
- Other portable devices
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- Figure 97: Personal ownership of digital cameras and Sat-Nav devices in France, Germany, Italy, Spain and the UK, September/October 2013
- Online Activities
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- Figure 98: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, October 2013
- Figure 99: Online activities performed in the past three months in France, October 2013
- Figure 100: Online activities performed in the past three months in Germany, October 2013
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- Figure 101: Online activities performed in the past three months in Italy, October 2013
- Figure 102: Online activities performed in the past three months in Spain, October 2013
Appendix – Consumer Technology Products
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- Figure 103: Technology products in household, September 2013
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- Figure 104: Types of television in household, September 2013
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- Figure 105: Most common technology products in household, by demographics, September 2013
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- Figure 106: Next most common technology products in household, by demographics, September 2013
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- Figure 107: Other technology products in household, by demographics, September 2013
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- Figure 108: Technology products personally owned, September 2013
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- Figure 109: Technology products personally owned, by demographics, September 2013
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- Figure 110: Technology products in household, by most common technology products in household, September 2013
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- Figure 111: Technology products in household, by next most common technology products in household, September 2013
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- Figure 112: Technology products have in household, by other technology products in household, September 2013
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- Figure 113: Technology products personally owned, by most common technology products in household, September 2013
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- Figure 114: Technology products personally owned, by next most common technology products in household, September 2013
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- Figure 115: Technology products personally owned, by other technology products in household, September 2013
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- Figure 116: Technology products personally owned, by technology products personally owned, September 2013
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- Figure 117: Number of televisions in household, September 2013
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- Figure 118: Number of televisions in household, by demographics, September 2013
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- Figure 119: Technology products plan to buy/upgrade in the next three months, September 2013
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- Figure 120: Technology products plan to buy/upgrade in the next three months – Any computer, by demographics, September 2013
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- Figure 121: Technology products plan to buy/upgrade in the next three months – Any television, by demographics, September 2013
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- Figure 122: Technology products plan to buy/upgrade in the next three months – Smartphone, by demographics, September 2013
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- Figure 123: Technology products plan to buy/upgrade in the next three months – Laptop/netbook computer, by demographics, September 2013
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- Figure 124: Technology products plan to buy/upgrade in the next three months – Tablet computer, by demographics, September 2013
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- Figure 125: Technology products plan to buy/upgrade in the next three months –Static games console, by demographics, September 2013
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- Figure 126: Technology products plan to buy/upgrade in the next three months – High-definition (HD) TV, by demographics, September 2013
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- Figure 127: Technology products plan to buy/upgrade in the next three months – Internet-enabled TV, by demographics, September 2013
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- Figure 128: Technology products plan to buy/upgrade in the next three months – Desktop computer, by demographics, September 2013
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- Figure 129: Technology products plan to buy/upgrade in the next three months –e-reader, by demographics, September 2013
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- Figure 130: Technology products plan to buy/upgrade in the next three months – Blu-ray player, by demographics, September 2013
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- Figure 131: Technology products plan to buy/upgrade in the next three months – 3DTV, by demographics, September 2013
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- Figure 132: Technology products plan to buy/upgrade in the next three months – Digital or video camera, by demographics, September 2013
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- Figure 133: Technology products plan to buy/upgrade in the next three months – Surround sound/home cinema system, by demographics, September 2013
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- Figure 134: Technology products plan to buy/upgrade in the next three months – DVD player, by demographics, September 2013
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- Figure 135: Technology products plan to buy/upgrade in the next three months – Satellite navigation/GPS device, by demographics, September 2013
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- Figure 136: Technology products plan to buy/upgrade in the next three months – Portable media player, by demographics, September 2013
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- Figure 137: Technology products plan to buy/upgrade in the next three months – Portable games console, by demographics, September 2013
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- Figure 138: Technology products plan to buy/upgrade in the next three months – Basic mobile phone, by demographics, September 2013
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Appendix – Online Activities
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- Figure 139: Online activities done in the last three months, September 2013
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- Figure 140: Online activities done on a tablet in the last three months, September 2013
- Figure 141: Online activities done on a smartphone in the last three months, September 2013
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- Figure 142: Most common online activities done in the last three months – on any device, by demographics, September 2013
- Figure 143: Next most common online activities done in the last three months – on any device, by demographics, September 2013
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- Figure 144: Next most common online activities done in the last three months – on any device, by demographics, September 2013
- Figure 145: Next most common online activities done in the last three months – on any device, by demographics, September 2013
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- Figure 146: Least popular online activities done in the last three months – on any device, by demographics, September 2013
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Appendix – Digital Advertising
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- Figure 147: Digital advertising seen and clicked on within the past 3 months, September 2013
- Figure 148: Digital advertising bought from within the past 3 months, September 2013
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- Figure 149: Digital advertising seen and clicked on within the past 3 months – Any type of advert, by demographics, September 2013
- Figure 150: Digital advertising seen and clicked on within the past 3 months – Online advert, by demographics, September 2013
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- Figure 151: Digital advertising seen and clicked on within the past 3 months – Sponsored link on a search engine, by demographics, September 2013
- Figure 152: Digital advertising seen and clicked on within the past 3 months – Video advert/commercial, by demographics, September 2013
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- Figure 153: Digital advertising seen and clicked on within the past 3 months – Advert on a social media site, by demographics, September 2013
- Figure 154: Digital advertising seen and clicked on within the past 3 months – Advert based on my browsing history, by demographics, September 2013
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- Figure 155: Digital advertising seen and clicked on within the past 3 months – Advert or promotion within an email, by demographics, September 2013
- Figure 156: Digital advertising seen and clicked on within the past 3 months – Advert within a game, by demographics, September 2013
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- Figure 157: Digital advertising bought from within the past 3 months, by demographics, September 2013
- Figure 158: Digital advertising bought from within the past 3 months, by demographics, September 2013
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- Figure 159: Digital advertising bought from within the past 3 months, by demographics, September 2013
- Figure 160: Digital advertising bought from within the past 3 months, by demographics, September 2013
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- Figure 161: Digital advertising bought from within the past 3 months, by demographics, September 2013
- Figure 162: Digital advertising bought from within the past 3 months, by demographics, September 2013
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- Figure 163: Digital advertising bought from within the past 3 months, September 2013
- Figure 164: Digital advertising seen and clicked on within the past 3 months, by devices used to access the internet, September 2013
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- Figure 165: Digital advertising bought from within the past 3 months, by devices used to access the internet, September 2013
- Figure 166: Attitudes towards digital advertising, September 2013
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- Figure 167: Agreement with the statement ‘I find online advertising annoying’, by demographics, September 2013
- Figure 168: Agreement with the statement ‘I find online advertising intrusive’, by demographics, September 2013
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- Figure 169: Agreement with the statement ‘Advertising that is based on my browsing history makes me feel uncomfortable’, by demographics, September 2013
- Figure 170: Agreement with the statement ‘I wouldn’t mind watching a advert or promotional video that can be skipped after a few seconds’, by demographics, September 2013
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- Figure 171: Agreement with the statement ‘I would rather see online advertising than pay for advertising free apps and online services’, by demographics, September 2013
- Figure 172: Agreement with the statement ‘I like online advertising that is humorous’, by demographics, September 2013
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- Figure 173: Agreement with the statement ‘I like online advertising that is related to my personal interests’, by demographics, September 2013
- Figure 174: Agreement with the statement ‘If I really liked an online advert or promotional video, I would share it with my friends’, by demographics, September 2013
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- Figure 175: Agreement with the statement ‘I am happy for companies to use my data to make online advertising more relevant’, by demographics, September 2013
- Figure 176: Agreement with the statement ‘I would be willing to pay for advertising free apps and online services’, by demographics, September 2013
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- Figure 177: Attitudes towards digital advertising, by awareness and usage of video streaming services – Current terrestrial on-demand users (net), September 2013
- Figure 178: Attitudes towards digital advertising, by awareness and usage of video streaming services – Current pay TV on-demand users (net), September 2013
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- Figure 179: Attitudes towards digital advertising, by awareness and usage of video streaming services – Current paid streaming subscribers (net), September 2013
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Appendix – Video Streaming
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- Figure 180: Awareness and usage of video streaming services, September 2013
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- Figure 181: Awareness and usage of video streaming services – terrestrial on-demand services (net), by demographics, September 2013
- Figure 182: Awareness and usage of video streaming services – pay TV on-demand users (net), by demographics, September 2013
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- Figure 183: Awareness and usage of video streaming services – paid streaming services (net), by demographics, September 2013
- Figure 184: Awareness and usage of video streaming services – YouTube, by demographics, September 2013
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- Figure 185: Awareness and usage of video streaming services – BBC iPlayer, by demographics, September 2013
- Figure 186: Awareness and usage of video streaming services – ITV Player, by demographics, September 2013
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- Figure 187: Awareness and usage of video streaming services – 4 on Demand, by demographics, September 2013
- Figure 188: Awareness and usage of video streaming services – Demand 5, by demographics, September 2013
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- Figure 189: Awareness and usage of video streaming services – On demand, by demographics, September 2013
- Figure 190: Awareness and usage of video streaming services – LOVEFiLM, by demographics, September 2013
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- Figure 191: Awareness and usage of video streaming services – Sky Go, by demographics, September 2013
- Figure 192: Awareness and usage of video streaming services – Netflix, by demographics, September 2013
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- Figure 193: Awareness and usage of video streaming services – Google Play, by demographics, September 2013
- Figure 194: Awareness and usage of video streaming services – Virgin TV On Demand, by demographics, September 2013
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- Figure 195: Awareness and usage of video streaming services – YouView, by demographics, September 2013
- Figure 196: Awareness and usage of video streaming services – BT Vision Player, by demographics, September 2013
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- Figure 197: Awareness and usage of video streaming services – NOW TV, by demographics, September 2013
- Figure 198: Awareness and usage of video streaming services – Virgin TV Anywhere, by demographics, September 2013
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- Figure 199: Awareness and usage of video streaming services – Blinkbox, by demographics, September 2013
- Figure 200: Attitudes towards video streaming, September 2013
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- Figure 201: Most popular attitudes towards video streaming, by demographics, September 2013
- Figure 202: Next most popular attitudes towards video streaming, by demographics, September 2013
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- Figure 203: Other attitudes towards video streaming, by demographics, September 2013
- Figure 204: Attitudes towards video streaming, by most popular attitudes towards video streaming, September 2013
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- Figure 205: Attitudes towards video streaming, by most popular attitudes towards video streaming, September 2013 (continued)
- Figure 206: Attitudes towards video streaming, by next most popular attitudes towards video streaming, September 2013
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- Figure 207: Attitudes towards video streaming, by next most popular attitudes towards video streaming, September 2013 (continued)
- Figure 208: Attitudes towards video streaming, by awareness and usage of video streaming services – terrestrial on-demand services (net), September 2013
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- Figure 209: Attitudes towards video streaming, by awareness and usage of video streaming services – pay TV on-demand services (net), September 2013
- Figure 210: Attitudes towards video streaming, by awareness and usage of video streaming services – paid streaming services (net), September 2013
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Appendix – European Comparisons – Consumer Technology Products
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- Figure 211: Technology products owned by household, by country, October 2013
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- Figure 212: Most popular technology products owned by household – all countries, by demographics, October 2013
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- Figure 213: Next most popular technology products owned by household – all countries, by demographics, October 2013
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- Figure 214: Other technology products owned by household – all countries, by demographics, October 2013
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- Figure 215: Most popular technology products owned by household, by demographics, France, October 2013
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- Figure 216: Next most popular technology products owned by household, by demographics, France, October 2013
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- Figure 217: Other technology products owned by household, by demographics, France, October 2013
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- Figure 218: Most popular technology products owned by household, by demographics, Germany, October 2013
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- Figure 219: Next most popular technology products owned by household, by demographics, Germany, October 2013
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- Figure 220: Other technology products owned by household, by demographics, Germany, October 2013
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- Figure 221: Most popular technology products owned by household, by demographics, Italy, October 2013
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- Figure 222: Next most popular technology products owned by household, by demographics, Italy, October 2013
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- Figure 223: Other technology products owned by household, by demographics, Italy, October 2013
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- Figure 224: Most popular technology products owned by household, by demographics, Spain, October 2013
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- Figure 225: Next most popular technology products owned by household, by demographics, Spain, October 2013
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- Figure 226: Other technology products owned by household, by demographics, Spain, October 2013
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- Figure 227: Technology products personally owned, by country, October 2013
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- Figure 228: Technology products personally owned - all countries, by demographics, October 2013
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- Figure 229: Technology products personally owned, by demographics, France, October 2013
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- Figure 230: Technology products personally owned, by demographics, Germany, October 2013
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- Figure 231: Technology products personally owned, by demographics, Italy, October 2013
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- Figure 232: Technology products personally owned, by demographics, Spain, October 2013
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