Table of Contents
Introduction
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- Data sources
- Definitions
- VAT
- Sales per store, sales per sq m
- Other
- Abbreviations
Executive Summary
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- The market
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- Figure 1: Consumer spending on clothing and accessories (incl. VAT), 2008-18
- Market factors
- Companies, brands and innovation
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- Figure 2: The UK’s ten leading clothing retailers’ shares of spending on clothing and footwear, 2011 and 2012
- The consumer
- Where consumers buy
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- Figure 3: Where consumers buy clothes, in-store and online, July 2013
- How much they spend?
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- Figure 4: Amount spent on clothing in the last 12 months, July 2013
- How people shop for clothes
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- Figure 5: How consumers shop and buy clothes for themselves, July 2013
- Consumers choose quality over price
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- Figure 6: Importance of factors that influence clothes shopping, July 2013
- What encourages people to shop online
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- Figure 7: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, July 2013
- Use of social media for fashion
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- Figure 8: Use of social media sites Facebook and Twitter for fashion, July 2013
- What we think
Issues and Insights
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- Spend on clothing remains strong
- The facts
- The implications
- The clothing market has become increasingly fragmented
- The facts
- The implications
- How pureplayers are competing in a multichannel world
- The facts
- The implications
- The 25-34s are driving growth in the market, while 16-24s cut back
- The facts
- The implications
- Mid- and top-end retailers need to shift the emphasis onto quality, not price
- The facts
- The implications
Trend Application
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- Trend: Prove it
- Trend: Experience is All
- Mintel Futures Trend: Brand Intervention
The Market Environment
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- Key points
- Inflation surge should boost value sales
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- Figure 9: Yearly consumer prices inflation: annual % change, selected categories, 2008-12
- Figure 10: Monthly consumer prices inflation: annual % change, selected categories, January-August 2013
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- Figure 11: Annual % change in clothing prices versus annual % change in spending on clothing, 2008-12
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- Figure 12: Monthly average cotton prices: annual % change, January 2011-August 2013
- The consumer – confidence and spending power
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- Figure 13: Consumer confidence indicator, September 2012-August 2013
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- Figure 14: Mintel’s consumer tracker: Percentage better off/worse off compared to 12 months ago, July 2011-September 2013
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- Figure 15: Annual % change in consumer prices versus annual % change in average earnings, January 2009-July 2013
- Figure 16: The consumer: Trends in what extra money is spent on, November 2009-September 2013
Market Size and Forecast – Consumer Spending on Clothing
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- Key points
- Forecast – robust growth expected to continue
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- Figure 17: Consumer spending on clothing and accessories (incl. VAT), 2008-18
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- Figure 18: Consumer spending on clothing and accessories (incl. VAT), at current prices, 2008-18
- Squeezed consumers prioritise clothing
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- Figure 19: Annual % change in clothing prices versus annual % change in spending on clothing, and inferred real-terms spending growth, 2008-12
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- Figure 20: Spending on clothing and accessories as percentage of all consumer spending, 2008-13
- Segmentation – womenswear dominates
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- Figure 21: Estimated distribution of spending on clothing by sub-category, 2013
- Mintel’s forecast methodology
Sector Size and Forecast – The Clothing Specialists Sector
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- Key points
- Forecast
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- Figure 22: Clothing specialists’ sector sales and forecast (incl. VAT), 2008-18
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- Figure 23: Clothing specialists’ sales (incl. VAT), at current and constant prices, 2008-18
- Specialists’ sales of clothing only
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- Figure 24: Estimated sales of clothing by clothing specialist retailers (incl. VAT), 2008-13
- Specialists’ share of clothing spending declines
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- Figure 25: Estimated share of consumer spending on clothing taken by the clothing specialists sector, 2008-13
- Mintel’s forecast methodology
Strengths and Weaknesses
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- Strengths
- Weaknesses
Brand Research
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- Brand map
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- Figure 26: Attitudes towards and usage of brands in the clothing retail sector, August 2013
- Correspondence analysis
- Brand attitudes
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- Figure 27: Attitudes, by clothing retail brand, August 2013
- Brand personality
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- Figure 28: Clothing retail brand personality – macro image, August 2013
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- Figure 29: Clothing retail brand personality – micro image, August 2013
- Brand experience
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- Figure 30: Clothing retail brand usage, August 2013
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- Figure 31: Satisfaction with various clothing retail brands, August 2013
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- Figure 32: Consideration of clothing retail brands, August 2013
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- Figure 33: Consumer perceptions of current clothing retail brand performance, August 2013
- Brand index
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- Figure 34: Clothing retail brand index, August 2013
- Target group analysis
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- Figure 35: Target groups, August 2013
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- Figure 36: Clothing retail brand usage, by target groups, August 2013
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
The Consumer – Retail Customer Profile Comparison
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- Gender
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- Figure 37: Customer profile, by gender, July 2013
- Age
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- Figure 38: Customer profile, by age group, July 2013
- Socio-economic group
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- Figure 39: Customer profile, by socio-economic group, July 2013
- Region
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- Figure 40: Customer profile, by region, July 2013
- State of finances
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- Figure 41: Customer profile, by state of finances, July 2013
The Consumer – Where They Shop
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- Key points
- What we asked
- Where consumers buy
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- Figure 42: Retailers from where clothes are bought in-store and online, July 2013
- Primark leads as it attracts more over-25s
- Changes in shop usage, 2012-13
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- Figure 43: Main retailers from where clothes are bought in-store and online, July 2012 and 2013
- Asda stands out driven by online sales
- 25-34s are out shopping under-25s
- M&S remains second most popular despite falling sales
- Where consumers buy – offline/online split
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- Figure 44: Where consumers buy clothes, in-store and online, July 2013
- Who shops where
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- Figure 45: Profile of in-store clothing shoppers, by age and affluence, July 2013
- Online customers
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- Figure 46: Profile of online clothing shoppers, by age and affluence, July 2013
The Consumer – How Much They Spend on Clothing
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- Key points
- What we asked
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- Figure 47: Amount spent on clothing in the last 12 months, July 2013
- Britons are mid spenders when it comes to clothes
- High spenders peak among 25-34s
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- Figure 48: Amount spent on clothing in the last 12 months, by age group and socio-economic group, July 2013
- High spenders shop at young fashion retailers
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- Figure 49: Amount spent on clothing in the last 12 months, by where people have bought clothes for themselves in-store in the last 12 months, July 2013
- Londoners spend more
- High spenders want clothes made in Britain
The Consumer – How They Shop
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- Key points
- What we asked
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- Figure 50: How consumers shop and buy clothes for themselves, July 2013
- How people shop by age group
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- Figure 51: How consumers shop and buy clothes for themselves, by age group, July 2013
- High spenders tend to browse online but buy in-store
- One in eight click-and-collect
- Loyal customers look for quality
The Consumer – Factors That Influence Clothes Shopping
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- Key points
- What we asked
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- Figure 52: Importance of factors that influence clothes shopping, July 2013
- Quality versus price
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- Figure 53: Agreement with following statements as important ‘Durability of clothing’, ‘quality of the product finish’, ‘low price’, by age group and socio-economic group, July 2013
- 16-24s see low price as very important
- Returns policies
- Ethical policies
- How gender impacts what consumers look for
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- Figure 54: Agreement with statement any important for factors that influence clothes shopping, by gender, July 2013
- How age impacts consumer priorities
The Consumer – Attitudes to Shopping Online for Clothes
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- Key points
- What we asked
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- Figure 55: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, July 2013
- ABs prioritise good returns policy
- 35-44s drawn to online sales
- Women want more delivery options
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- Figure 56: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, by gender, July 2013
- Customer service
- Virtual fitting rooms
The Consumer – Use of Social Media for Fashion
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- Key points
- What we asked
- Facebook is the most used for fashion
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- Figure 57: Use of social media sites Facebook and Twitter for fashion, July 2013
- Young people use social media to access discounts
- Using social media for style advice
- Twitter used to praise and criticise brands
- Use of other social media for fashion
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- Figure 58: Use of social media for fashion, July 2013
- Social media used at London Fashion week
- Usage of social media
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- Figure 59: The consumer: Usage of social media sites, July 2013
Who’s Innovating?
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- Mobile payment
- Online presentation
- Virtual queue
- Personal shopping
- M&S – new e-boutique
- Reebok Fitness Hub
- Harrods – Ready for take off
- Me-Ality – Well fitted
Channels of Distribution
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- Key points
- Distribution by retail sector
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- Figure 60: Distribution of spending on clothing, by retail sector, 2013 (est)
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- Figure 61: Estimated distribution of spending on clothing, by retail sector, in percentage and value terms, 2011-13
- The online/offline split
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- Figure 62: Estimated distribution of spending on clothing by online/offline, 2011-13
Market Shares
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- Key points
- The top specialist and non-specialist retailers
- The top ten in brief – M&S slips
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- Figure 63: The UK’s ten leading clothing retailers’ shares of spending on clothing and footwear, 2011-12
- The top twenty in detail – non-specialists gain
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- Figure 64: The UK’s 20 leading clothing retailers’ shares of spending on clothing and footwear, 2010-12
Space Allocation Summary
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- Key points
- Allocation by Women: Men :Children
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- Figure 65: Space allocation for women’s, men’s and childrenswear, September 2013
- Space allocations: Detailed estimates
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- Figure 66: Clothing retailers, detailed space allocation estimates, clothing specialists, September 2013
- Figure 67: Clothing retailers, detailed space allocation estimates, clothing specialists and non-specialists, September 2013
- Figure 68: Womenswear specialists, detailed space allocation estimates, September 2013
- Figure 69: Menswear specialists, detailed space allocation estimates, September 2013
Retail Product Mix
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- Figure 70: Estimated sales by product, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2012/13
- Figure 71: Estimated sales by product, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2012/13
- Estimated sales densities
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- Figure 72: Estimated sales density by product, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2012/13
- Figure 73: Estimated sales density by product, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2012/13
- Market shares by product
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- Figure 74: Estimated market sizes (excl. VAT), 2012
- Figure 75: Estimated Market shares by product, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2012/13
- Figure 76: Estimated Market shares by product, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2012/13
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Leading Specialist Retailers: Financials and Outlets
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- Key points
- Leading specialists’ sales: young brands surge
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- Figure 77: The UK’s leading clothing specialists’ revenues (excl. VAT), 2008-12
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- Figure 78: The UK’s leading clothing specialists’ revenues: compound annual growth rates, 2008-12
- Leading specialists’ store numbers
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- Figure 79: The UK’s leading clothing specialists’ store numbers, 2008-12
- Sales per outlet
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- Figure 80: The UK’s leading clothing specialists’ annual sales per outlet (excl. VAT), 2008-12
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- Figure 81: The UK’s leading clothing specialists’ sales per outlet: compound annual growth rates, 2008-12
- Operating profits and margins: Next sees steady increases
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- Figure 82: The UK’s leading clothing specialists’ operating profits, 2008-12
- Figure 83: The UK’s leading clothing specialists’ operating margins, 2008-12
- The T-shirt pricing index
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- Figure 84: Leading retailers’ lowest and highest prices for men’s T-shirts, September 2013
The Leading Non-Specialist Retailers
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- Key points
- Sports Direct overtakes Asda as the UK’s leading non-specialist retailer by revenues
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- Figure 85: Leading non-specialists’ estimated clothing and footwear sales (excl. VAT), 2010-12
- But Asda remains the most popular non-specialist by shopper numbers
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- Figure 86: The consumer: Where they have shopped for clothing in the last 12 months, whether online or in-store, selected retailers, July 2013
- The T-shirt pricing index
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- Figure 87: Leading retailers’ lowest and highest prices for men’s T-shirts, September 2013
Online and Social Media
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- Key points
- Online market size
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- Figure 88: Estimated online sales of clothing/clothing and footwear (incl. VAT), 2011-14
- Leading retailers
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- Figure 89: Leading retailers’ estimated online sales of clothing and footwear, 2011 and 2012
- The consumer – most popular retailers online
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- Figure 90: The consumer: Retailers where clothes have been bought online in the past 12 months, July 2013
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- Figure 91: The consumer: Home-shopping specialists’ websites used to buy clothes in the past 12 months, July 2013
- Shopping online by category: clothing leads
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- Figure 92: The consumer: Products bought online from home in the last 12 months, April 2013
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- Figure 93: The consumer: Products bought via smartphone or tablet while out and about, April 2013
- Usage of social media
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- Figure 94: The consumer: Usage of social media sites, July 2013
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- Figure 95: The consumer: Use of Facebook and Twitter for fashion, July 2013
- Leading retailers’ social media metrics
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- Figure 96: Leading clothing retailers’ social media follower numbers: Facebook and Twitter, September 2013
Retail Advertising and Promotion
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- Key points
- Advertising spend continues to grow, but at a slower rate
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- Figure 97: Main media advertising spend by leading clothing retailers, 2009-12
- Press accounts for majority of advertising spend
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- Figure 98: Percentage breakdown of leading clothing retailers’ advertising spend, by media type, 2012
- What we have seen so far in 2013
Arcadia Group
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- What we think
- Company background
- Company performance
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- Figure 99: Arcadia Group: Group financial performance, 2007/08-2011/12
- Figure 100: Arcadia Group: Outlet data, 2007/08-2011/12
- Retail offering
Asda Group Ltd
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- What we think
- Company background
- Company performance
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- Figure 101: Asda Group Ltd: Group financial performance, 2007/08-2011/12
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- Figure 102: Asda Group Ltd: Outlet data, 2007/08-2011/12
- Retail offering
Debenhams
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- What we think
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- Figure 103: Debenhams: Breakdown of sales by brand type, 2011/12
- Company background
- Company performance
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- Figure 104: Debenhams: Breakdown of own bought sales by category, 2011/12
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- Figure 105: Debenhams: Group financial performance, 2008/09-2012/13
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- Figure 106: Debenhams: Outlet data, 2008/09-2012/13
- Retail offering
Grupo Inditex
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- What we think
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- Figure 107: The consumer: Shopped at Zara in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 108: Grupo Inditex: Group financial performance, 2008/09-2012/13
- Figure 109: Grupo Inditex: Outlet data, 2008/09-2012/13
- Retail offering
H&M Hennes & Mauritz
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- What we think
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- Figure 110: The consumer: Shopped at H&M in the last 12 months by major European country, August 2013
- Company background
- Company performance
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- Figure 111: H&M Hennes & Mauritz: Group financial performance, 2007/08-2011/12
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- Figure 112: H&M Hennes & Mauritz: Outlet data, 2007/08-2011/12
- Retail offering
House of Fraser Plc
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- What we think
- Company background
- Company performance
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- Figure 113: House of Fraser Plc: Group financial performance, 2008/9-2012/13
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- Figure 114: House of Fraser Plc: Outlet data, 2008/09-2012/13
- Retail offering
John Lewis
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- What we think
- Company background
- Company performance
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- Figure 115: John Lewis Plc (department store): Group financial performance, 2008/09-2012/13
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- Figure 116: John Lewis Plc (department store): Outlet data, 2008/09-2012/13
- Retail offering
Marks & Spencer
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- What we think
- Company background
- Company performance
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- Figure 117: Marks & Spencer: Group financial performance, 2008/09-2012/13
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- Figure 118: Marks & Spencer: Outlet data, 2008/9-2012/13
- Retail offering
Matalan
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- What we think
- Company background
- Company performance
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- Figure 119: Matalan Ltd: Group financial performance, 2008/09-2012/13
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- Figure 120: Matalan Ltd: Outlet data, 2008/09-2012/13
- Retail offering
New Look Group Plc
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- What we think
- Company background
- Company performance
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- Figure 121: New Look Group Plc: Group financial performance, 2008/09-2012/13
- Figure 122: New Look Group Plc: Outlet data, 2008/09-2012/13
- Retail offering
Next Group
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- What we think
- Company background
- Company performance
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- Figure 123: Next Group: Group financial performance, 2008/9-2012/13
- Figure 124: Next Group: Outlet data, 2008/9-2012/13
- Retail offering
Primark/Penneys
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- What we think
- Company background
- Company performance
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- Figure 125: Primark/Penneys: Group financial performance, 2007/08-2012/13
- Figure 126: Primark/Penneys: Outlet data, 2007/8-2012/13
- Retail offering
River Island
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- What we think
- Company background
- Company performance
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- Figure 127: River Island Holdings Limited: Group financial performance, 2007/08-2011/12
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- Figure 128: River Island Holdings Limited: Outlet data, 2007/08-2011/12
- Retail offering
Tesco Plc
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- What we think
- Company background
- Company performance
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- Figure 129: Tesco: Estimated clothing sales, 2010-12
- Figure 130: Tesco Plc: Group financial performance, 2008/09-2012/13
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- Figure 131: Tesco Plc: Outlet data, 2008/09-2012/13
- Retail offering
The Edinburgh Woollen Mill Group
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- What we think
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- Figure 132: The Edinburgh Woollen Mill concession, The Garden Centre, Osterley, 2013
- Company background
- Company performance
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- Figure 133: The Edinburgh Woollen Mill Group: Group financial performance, 2008/09-2012/13
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- Figure 134: The Edinburgh Woollen Mill Group: Outlet data, 2008/09-2012/13
- Retail offering
TJX Europe (TK Maxx)
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- What we think
- Company background
- Company performance
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- Figure 135: TJX Europe (TK Maxx): Group financial performance, 2008/09-2012/13
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- Figure 136: TJX Europe (TK Maxx): Outlet data, 2008/09-2012/13
- Retail offering
Appendix – Brand Research
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- Figure 137: Brand usage, August 2013
- Figure 138: Brand usage, August 2013 (continued)
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- Figure 139: Brand commitment, August 2013
- Figure 140: Brand commitment, August 2013 (continued)
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- Figure 141: Brand momentum, August 2013
- Figure 142: Brand momentum, August 2013 (continued)
- Figure 143: Brand diversity, August 2013
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- Figure 144: Brand diversity, August 2013 (continued)
- Figure 145: Brand satisfaction, August 2013
- Figure 146: Brand satisfaction, August 2013 (continued)
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- Figure 147: Brand attitude, August 2013
- Figure 148: Brand attitude, August 2013 (continued)
- Figure 149: Brand image – macro image, August 2013
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- Figure 150: Brand image – macro image, August 2013 (continued)
- Figure 151: Brand image – micro image, August 2013
- Figure 152: Brand image – micro image, August 2013 (continued)
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- Figure 153: Profile of target groups, by demographic, August 2013
- Figure 154: Psychographic segmentation, by target groups, August 2013
- Figure 155: Brand usage, by target groups, August 2013
- Brand index
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- Figure 156: Brand index, August 2013
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Appendix – The Consumer – Where They Shop
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- Figure 157: Most popular retailers from where clothes are bought in-store or online, by demographics, July 2013
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- Figure 158: Next most popular retailers from where clothes are bought in-store or online, by demographics, July 2013
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- Figure 159: Popular retailers from where clothes are bought in-store or online, by demographics, July 2013
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- Figure 160: Other retailers from where clothes are bought in-store or online, by demographics, July 2013
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- Figure 161: Least popular retailers from where clothes are bought in-store or online, by demographics, July 2013
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- Figure 162: Most popular retailers from where clothes are bought in-store, by demographics, July 2013
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- Figure 163: Next most popular retailers from where clothes are bought in-store, by demographics, July 2013
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- Figure 164: Popular retailers from where clothes are bought in-store, by demographics, July 2013
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- Figure 165: Least popular retailers from where clothes are bought in-store, by demographics, July 2013
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- Figure 166: Most popular retailers from where clothes are bought online, by demographics, July 2013
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- Figure 167: Next most popular retailers from where clothes are bought online, by demographics, July 2013
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- Figure 168: Popular retailers from where clothes are bought online, by demographics, July 2013
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- Figure 169: Other retailers from where clothes are bought online, by demographics, July 2013
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- Figure 170: Least popular retailers from where clothes are bought online, by demographics, July 2013
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- Figure 171: Attitudes towards buying clothes for yourself, by most popular retailers from where clothes are bought in-store, July 2013
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- Figure 172: Attitudes towards buying clothes for yourself, by next most popular retailers from where clothes are bought in-store, July 2013
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- Figure 173: Attitudes towards buying clothes for yourself, by other retailers from where clothes are bought in-store, July 2013
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- Figure 174: Attitudes towards buying clothes for yourself, by least popular retailers from where clothes are bought in-store, July 2013
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- Figure 175: Attitudes towards buying clothes for yourself, by most popular retailers from where clothes are bought online, July 2013
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- Figure 176: Attitudes towards buying clothes for yourself, by next most popular retailers from where clothes are bought online, July 2013
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- Figure 177: Attitudes towards buying clothes for yourself, by other retailers from where clothes are bought online, July 2013
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- Figure 178: Attitudes towards buying clothes for yourself, by least popular retailers from where clothes are bought online, July 2013
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- Figure 179: Factors that influence clothes shopping, by most popular retailers from where clothes are bought in-store, July 2013
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- Figure 180: Factors that influence clothes shopping, by next most popular retailers from where clothes are bought in-store, July 2013
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- Figure 181: Factors that influence clothes shopping, by other retailers from where clothes are bought in-store, July 2013
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- Figure 182: Factors that influence clothes shopping, by least popular retailers from where clothes are bought in-store, July 2013
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- Figure 183: Factors that influence clothes shopping, by most popular retailers from where clothes are bought online, July 2013
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- Figure 184: Factors that influence clothes shopping, by most popular retailers from where clothes are bought in-store, July 2013
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- Figure 185: Factors that influence clothes shopping, by next most popular retailers from where clothes are bought in-store, July 2013
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- Figure 186: Factors that influence clothes shopping, by other retailers from where clothes are bought in-store, July 2013
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Appendix – The Consumer – How Much They Spend on Clothing
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- Figure 187: Most popular amount spent on clothing in the last 12 months, by demographics, July 2013
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- Figure 188: Next most popular amount spent on clothing in the last 12 months, by demographics, July 2013
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- Figure 189: Amount spent on clothing in the last 12 months, by most popular retailers from where clothes are bought in-store, July 2013
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- Figure 190: Amount spent on clothing in the last 12 months, by next most popular retailers from where clothes are bought in-store, July 2013
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- Figure 191: Amount spent on clothing in the last 12 months, by other retailers from where clothes are bought in-store, July 2013
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- Figure 192: Amount spent on clothing in the last 12 months, by least popular retailers from where clothes are bought in-store, July 2013
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- Figure 193: Amount spent on clothing in the last 12 months, by most popular retailers from where clothes are bought online, July 2013
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- Figure 194: Amount spent on clothing in the last 12 months, by next most popular retailers from where clothes are bought online, July 2013
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- Figure 195: Amount spent on clothing in the last 12 months, by other retailers from where clothes are bought online, July 2013
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- Figure 196: Amount spent on clothing in the last 12 months, by least popular retailers from where clothes are bought online, July 2013
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Appendix – The Consumer – How They Shop
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- Figure 197: Most popular attitudes towards buying clothes for yourself, by demographics, July 2013
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- Figure 198: Next most popular attitudes towards buying clothes for yourself, by demographics, July 2013
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Appendix – The Consumer – Factors That Influence Clothes Shopping
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- Figure 199: Factors that influence clothes shopping – Durability of clothing, by demographics, July 2013
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- Figure 200: Factors that influence clothes shopping – Quality of the product finish, by demographics, July 2013
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- Figure 201: Factors that influence clothes shopping – Returns policy, by demographics, July 2013
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- Figure 202: Factors that influence clothes shopping – Low price, by demographics, July 2013
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- Figure 203: Factors that influence clothes shopping – Ethical treatment of workers who make/manufacture clothing, by demographics, July 2013
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- Figure 204: Factors that influence clothes shopping – Latest fashion, by demographics, July 2013
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- Figure 205: Factors that influence clothes shopping – Clothes made in Britain, by demographics, July 2013
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- Figure 206: Factors that influence clothes shopping – Frequently updated collections, by demographics, July 2013
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- Figure 207: Factors that influence clothes shopping – Environmentally friendly retailer, by demographics, July 2013
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- Figure 208: Factors that influence clothes shopping – In-store customer service, by demographics, July 2013
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- Figure 209: Factors that influence clothes shopping – In-store environment, by demographics, July 2013
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Appendix – The Consumer – Attitudes to Shopping Online for Clothes
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- Figure 210: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, by demographics, July 2013
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- Figure 211: Factors that would encourage consumers to shop online for clothes from a particular retailer or brand, by demographics, July 2013
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- Figure 212: Factors that influence clothes shopping – Free in-store Wi-Fi, by demographics, July 2013
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Appendix – The Consumer – Use of Social Media for Fashion
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- Figure 213: Next most popular use of Facebook for fashion, by demographics, July 2013
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- Figure 214: Other use of Facebook for fashion, by demographics, July 2013
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- Figure 215: Most popular use of Twitter for fashion, by demographics, July 2013
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- Figure 216: Next most popular use of Twitter for fashion, by demographics, July 2013
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- Figure 217: Other use of Twitter for fashion, by demographics, July 2013
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