“Shoppers are bombarded with scent variety across numerous categories including fine fragrance, personal care, and household. As a result, consumers are overwhelmed and a bit apathetic, leading to sluggish fragrance sales. Brands will need to focus on delivering more value-added benefits, especially when targeting older consumers, as a way to help curb sales declines.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Women’s Fragrances
Segment Performance – Men’s Fragrances
Retail Channels
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Use of Fine Fragrance
Reasons for Purchasing Fine Fragrance
Interest in New Claims and Benefits Based on Price
Interest in New Formats
Attitudes toward Fragrances
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Brand Usage
Innovations and Innovators
Marketing Strategies
Social Media
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media
Appendix –Trade Associations
29th April 2015
“While wearable technology is becoming increasingly common in the health and fitness industries, technology giant, Google, could shake up the fragrance and deodorant categories with its wearable fragrance emission device.” 
30th December 2014
“A saturated marketplace, consumer apathy, and waning interest in celebrity and mainstream scents have all contributed to a slowdown in fragrance sales. However, niche and customized scents are gaining traction, and represent a competitive threat to leading fragrance brands.”
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Fragrance sales are struggling
