Table of Contents
Introduction
-
- Products covered in this report
- Definitions of mass market and prestige
- Abbreviations
Executive Summary
-
- The market: Prestige products reach 40% market share
-
- Figure 1: Best and worst case forecast UK value sales of facial skincare products, 2007-17
- Market drivers: Ageing population may boost products for mature skin
- New product development: Time/speed a growing claim
-
- Figure 2: UK new product launches of face, neck and eyecare products, % by top claims, Jan 2009-Mar 2013
- The consumer: Men and women primarily seek skin hydration
-
- Figure 3: Facial skin type, by gender, March 2013
- Figure 4: Facial skincare products used, by gender, March 2013
-
- Figure 5: Most important product attributes, by gender, March 2013
- What we think
Issues in the Market
-
- How will an ageing population affect the facial skincare market?
- Which product attribute is most important to consumers?
- How can men be encouraged to use facial skincare products more frequently?
- How can consumer trust be reignited in product claims?
Trend Application
-
- Trend: Return to the Experts
- Trend: Extend my Brand
- Mintel Futures: Old Gold
Market Drivers
-
- Key points
- Ageing population may boost products for mature skin
-
- Figure 6: Trends in the age structure of the UK population, 2007-17
- Increasing employment creates opportunities for convenience products
-
- Figure 7: Employment trends, by gender, 2007-17
- Diversifying UK population requires diversified product ranges
-
- Figure 8: Ethnic groups, England and Wales, 2011
- Fewer sunshine hours may reduce SPF requirement
-
- Figure 9: Summer sunshine and rainfall trends, 2000-12
- UK’s evolving diet and nutrition is affecting skincare needs
-
- Figure 10: Trends in the number of adult smokers in the UK by gender, 2000-10
- Animal testing ban now in force
- One in five interested in cosmetic skin procedures
-
- Figure 11: Cosmetic procedures had, and interest in having, March 2013
- Increasing incidence of skin complaints
Market Size and Forecast
-
- Key points
- Men’s and prestige products drive growth
-
- Figure 12: UK retail value sales of facial skincare, at current and constant prices, 2007-17
- Figure 13: Best and worst case forecast UK value sales of facial skincare products, 2007-17
- Forecast methodology
Segment Performance
-
- Key points
- Women’s mass market losing ground to prestige products
-
- Figure 14: Retail value sales of mass market and prestige products, 2011-12
- Women’s mass market
-
- Figure 15: UK retail value sales of women’s mass market skincare, by sector 2011-12
Channels to Market
-
- Key points
- Boots remains leading retailer
-
- Figure 16: UK retail sales of facial skincare, by outlet type, 2011-12
- Department stores benefit from prestige sales growth
Who’s Innovating?
-
- Key points
- Innovation in skincare continues to rise
-
- Figure 17: UK new product launches of face, neck and eyecare products, index by year 2009-12
- Face and neck products dominate NPD
-
- Figure 18: UK new product launches of face, neck and eyecare products, % share by category, January 2009-March 2013
- Amplified new product innovation in 2012
-
- Figure 19: UK new product launches of face, neck and eyecare products, launch type, Jan 2009-March 2013
- Anti-ageing and time/speed claims respond to consumer needs
-
- Figure 20: UK new product launches of face, neck and eyecare products, % by top five claims, Jan 2009-Mar 2013
- Own-label share of launches remains small
-
- Figure 21: UK new product launches of face, neck and eyecare products, % own-label vs. branded, Jan 2009-March 2013
- High level of relaunch activity from Boots in 2012
-
- Figure 22: UK new product launches of face, neck and eyecare products, % share by company, Jan-Dec 2012
Market Share
-
- Key points
- Battle for mass market leadership
-
- Figure 23: Manufacturers’ shares in mass-market facial skincare, 2011-12
Companies and Products
-
- Alliance Boots
-
- Figure 24: Alliance Boots UK health and beauty division: Financial performance, 2007/08-2011/12
-
- Figure 25: Examples of new product launches by Boots UK in the UK facial skincare market, June 2012-February 2013
- Beiersdorf
-
- Figure 26: Beiersdorf, financial performance, 2010 and 2011
-
- Figure 27: Examples of new product launches by Beiersdorf in the UK facial skincare market, June 2012-February 2013
- Estée Lauder companies
-
- Figure 28: Estée Lauder UK, financial results 2011-12
-
- Figure 29: Examples of product launches by Estée Lauder in the UK facial skincare market, June 2012-February 2013
- L’Oréal
-
- Figure 30: L’Oréal (UK) Ltd, financial performance, 2010-11
-
- Figure 31: Examples of new product launches by L’Oréal in the UK facial skincare market, June 2012-February 2013
- P&G
-
- Figure 32: Procter & Gamble (global), financial performance, 2011 and 2012
-
- Figure 33: Examples of new product launches by P&G in the UK facial skincare market, June 2012-February 2013
- Unilever
-
- Figure 34: Unilever, financial performance, 2011-12
-
- Figure 35: New product launches of Unilever in the UK facial skincare market, June 2012-February 2013
Brand Communication and Promotion
-
- Key points
- Total advertising spend fell in 2012
-
- Figure 36: Main monitored above-the-line advertising spend on facial skincare, 2008-12
- Spend shifting away from TV
-
- Figure 37: Advertising spend, by media type, 2008-12
- Facial moisturisers account for over half of advertising spend
-
- Figure 38: Advertising spend by category, 2012
- Top 3 advertisers reduced spend in 2012
-
- Figure 39: Top 5 advertising spends by company, 2008-12
Brand Research
-
- Brand map
-
- Figure 40: Attitudes towards and usage of brands in the facial skincare sector, March 2103
- Correspondence analysis
- Brand attitudes
-
- Figure 41: Attitudes by facial skincare brand, March 2103
- Brand personality
-
- Figure 42: Facial skincare brand personality – macro image, March 2103
-
- Figure 43: Facial skincare brand personality – micro image, March 2103
- Brand experience
-
- Figure 44: Facial skincare brand usage, March 2103
-
- Figure 45: Satisfaction with various facial skincare brands, March 2103
-
- Figure 46: Consideration of facial skincare brands, March 2103
-
- Figure 47: Consumer perceptions of current facial skincare brand performance, March 2103
-
- Figure 48: Facial skincare brand recommendation – Net Promoter Score, March 2103
- Brand index
-
- Figure 49: Facial skincare brand index, March 2103
- Figure 50: Facial skincare brand index vs. recommendation, March 2103
- Target group analysis
-
- Figure 51: Target groups, March 2103
-
- Figure 52: Facial skincare brand usage, by target groups, March 2103
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
The Consumer – Product Usage & Frequency Amongst Women
-
- Key points
- Combination skin is the new normal
-
- Figure 53: Women’s facial skin type, May 2012 and March 2013
- Eight in ten women use facial moisturiser
-
- Figure 54: Female usage of facial skincare products, March 2013
- Anti-ageing a priority for older women
- Young women focus on make-up
- City girls cleaning up with cleanser
- Convenient formats could increase frequency of use
-
- Figure 55: Female frequency of using skincare products, March 2013
The Consumer – Product Usage & Frequency Amongst Men
-
- Key points
- Men more likely than women to suffer from dry or oily skin
-
- Figure 56: Facial skin type, by gender, March 2013
- Men in their mid-twenties are key facial skincare consumers
-
- Figure 57: Facial skincare products used, March 2013
- Younger men more involved in their skincare regimes
- Innovations in male BB creams present a market opportunity
- Left to their own devices, men are less likely to use facial skincare
- Frequency of use
-
- Figure 58: Men’s frequency of using facial skincare products, March 2013
- Mature men stick to soap and water
- Convenience claims resonate with men as well
The Consumer – Spend on Facial Skincare
-
- Key points
- Anti-ageing products command the highest spend
-
- Figure 59: Amount spent on facial skincare products, March 2013
- Scope to offer skincare devices in a gifting capacity
- Multifunction products inspire a higher spend
The Consumer – Desired Product Attributes
-
- Key points
- Skin hydration is consumers’ primary goal
-
- Figure 60: Most important product attributes, by gender, March 2013
- Men interested in refreshing products
The Consumer – Facial Skincare Routines
-
- Key points
- Female consumers follow a daily regimen
-
- Figure 61: Attitudes towards skincare routines, by gender, March 2013
- Consumers more interested in saving time than money
The Consumer – Shopping for Facial Skincare
-
- Key points
- Over half of women don’t believe claims made by skincare products
-
- Figure 62: Attitudes towards buying facial skincare products, by gender, March 2013
- Consumers stock-up during promotional periods
- Encouraging peer reviews may reassure consumers of product claims
Appendix – Market Drivers
-
-
- Figure 63: Total number of consultants in dermatology, 2009 and 2010
-
Appendix – Brand Research
-
-
- Figure 64: Brand usage, March 2013
- Figure 65: Brand commitment, March 2013
-
- Figure 66: Brand momentum, March 2013
- Figure 67: Brand diversity, March 2013
-
- Figure 68: Brand satisfaction, March 2013
- Figure 69: Brand recommendation, March 2013
-
- Figure 70: Brand attitude, March 2013
- Figure 71: Brand image – macro image, March 2013
-
- Figure 72: Brand image – micro image, March 2013
- Figure 73: Profile of target groups, by demographics, March 2013
-
- Figure 74: Psychographic segmentation, by target groups, March 2013
- Figure 75: Brand usage, by target groups, March 2013
- Brand index
-
- Figure 76: Brand index, March 2013
-
Appendix – Product Usage & Frequency Amongst Women
-
-
- Figure 77: Women’s skin type, by most popular product usage, March 2013
- Figure 78: Women’s skin type, by next most popular product usage, March 2013
-
- Figure 79: Women’s skin type, by other product usage, March 2013
- Figure 80: Most popular women’s product usage, by demographics, March 2013
-
- Figure 81: Next most popular women’s product usage, by demographics, March 2013
- Figure 82: Other women’s product usage, by demographics, March 2013
-
- Figure 83: Women’s frequency of using of facial moisturiser, by demographics, March 2013
- Figure 84: Women’s frequency of use of face mask or peels, by demographics, March 2013
-
Appendix – Product Usage & Frequency Amongst Men
-
-
- Figure 85: Most popular men’s product usage by demographics, March 2013
- Figure 86: Next most popular men’s product usage, by demographics, March 2013
-
- Figure 87: Other men’s product usage, by demographics, March 2013
- Figure 88: Men’s frequency of use of soap, by demographics, March 2013
-
Appendix- Number of Products Used
-
-
- Figure 89: Number of products used, by demographics, March 2013
-
Appendix – Spend on Facial Skincare
-
-
- Figure 90: Average amount spent on facial skincare products, March 2013
- Figure 91: Amount spent on facial moisturiser, by demographics, March 2013
-
- Figure 92: Amount spent on anti-ageing products, by demographics, March 2013
-
- Figure 93: Frequency of use, by amount spent on facial moisturiser, March 2013
- Figure 94: Attitudes towards shopping for facial skincare products, by amount spent on facial moisturiser, March 2013
-
Appendix – Desired Product Attributes
-
-
- Figure 95: Product usage, by most important product attributes, March 2013
- Figure 96: Product usage, by next most important product attributes, March 2013
-
- Figure 97: Most important product attributes, by demographics, March 2013
- Figure 98: Next most important product attributes, by demographics, March 2013
-
Appendix – Facial Skincare Routines
-
-
- Figure 99: Product usage, by most popular skincare routines, March 2013
- Figure 100: Product usage, by next most popular skincare routines, March 2013
-
- Figure 101: Product usage, by other skincare routines, March 2013
- Figure 102: Most popular skincare routines, by demographics, March 2013
-
- Figure 103: Next most popular skincare routines, by demographics, March 2013
- Figure 104: Other skincare routines, by demographics, March 2013
-
Appendix – Shopping for Facial Skincare
-
-
- Figure 105: Most popular attitudes towards shopping for facial skincare products, by demographics, March 2013
- Figure 106: Next most popular attitudes towards shopping for facial skincare products, by demographics, March 2013
-
- Figure 107: Other attitudes towards shopping for facial skincare products, by demographics, March 2013
-
Back to top