Table of Contents
Introduction
-
- Definition
- Abbreviations
Executive Summary
-
- Consumer technology products
-
- Figure 1: Household/personal ownership of consumer technology products, December 2011 and July 2012
- Figure 2: Personal ownership of smartphones, basic mobile phones and/or portable media players, December 2011 and July 2012
-
- Figure 3: Plans for purchase or upgrade of consumer technology products in the next three months, April and July 2012
- Internet usage
- Devices used to access the internet
-
- Figure 4: Devices used to access the internet in the last three months, December 2011-July 2012
- Time spent on the internet
-
- Figure 5: Average minutes spent online per visitor per month from computers, July 2010-July 2012
- Online activities
-
- Figure 6: Online activities performed in the past three months, April-July 2012
-
- Figure 7: Top ten online activities performed in the past three months, by device, July 2012
- Attitudes towards technology products
-
- Figure 8: Attitudes towards technology products, July 2012
- European comparisons
- Household ownership of technology products
-
- Figure 9: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, January 2012
- Personal ownership of mobile phones
-
- Figure 10: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, January 2012
- Devices used to access the internet
-
- Figure 11: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, January 2012
- Top ten internet activities
-
- Figure 12: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, January 2012
- What we think
Consumer Technology Products
-
- Key points
- Ownership patterns of consumer technology products
-
- Figure 13: Household/personal ownership of consumer technology products, December 2011 and July 2012
- Planned purchase or upgrade of consumer technology products
-
- Figure 14: Plans for purchase or upgrade of consumer technology products in the next three months, April -July 2012
- Televisions
- Ownership patterns
-
- Figure 15: Household ownership of television sets, December 2011 and July 2012
-
- Figure 16: Household ownership of internet-enabled TVs and 3DTVs, by age, July 2012
-
- Figure 17: Household ownership of internet-enabled TVs and 3DTVs, by social media users who log in once a month or more, July 2012
- Plans for purchase or upgrade
-
- Figure 18: Plans for purchase or upgrade of television sets in the next three months, April and July 2012
-
- Figure 19: Plans for purchase or upgrade to 3DTV sets in the next three months, by social media users who log in once a month or more, July 2012
- News, trends and analyses
- Home entertainment systems
- Ownership patterns
-
- Figure 20: Household ownership of home entertainment systems, December 2011 and July 2012
-
- Figure 21: Household ownership of DVD players, Blu-ray players and surround sound/home cinema systems, by gross annual household income, July 2012
- Plans for purchase or upgrade
-
- Figure 22: Plans for purchase or upgrade of home entertainment systems in the next three months, by age, July 2012
-
- Figure 23: Plans for purchase or upgrade of Blu-ray players in the next three months, by social media users who log in once a month or more, July 2012
- News, trends and analyses
- Discs vs video streaming
- Surround sound/home cinema systems
- Computers and eReaders
- Ownership patterns
-
- Figure 24: Household ownership of computers and eReaders, December 2011 and July 2012
-
- Figure 25: Household ownership of computers, by form factors, July 2012
-
- Figure 26: Household ownership of laptop/netbook and desktop computers, by gross annual household income, July 2012
-
- Figure 27: Household ownership of eReaders and tablet computers, by gross annual household income, July 2012
-
- Figure 28: Household ownership of computers and eReaders, by gender, July 2012
-
- Figure 29: Household ownership of tablet computers and eReaders, July 2012
-
- Figure 30: Household ownership of eReaders and tablet computers, by age, July 2012
- Plans for purchase or upgrade
-
- Figure 31: Plans for purchase or upgrade of computers and eReaders in the next three months, April and July 2012
-
- Figure 32: Plans for purchase or upgrade of computers in the next three months, by age, July 2012
- News, trends and analyses
- Gaming consoles
- Ownership patterns
-
- Figure 33: Household ownership of video game consoles, December 2011 and July 2012
-
- Figure 34: Household ownership of Microsoft Xbox 360, Nintendo Wii and Sony PlayStation 3, July 2012
-
- Figure 35: Household ownership of Nintendo DS, Nintendo 3DS and Sony PlayStation Portable, July 2012
-
- Figure 36: Household ownership of video game consoles, by gender, July 2012
- Plans for purchase or upgrade
-
- Figure 37: Plans for purchase or upgrade of video game consoles in the next three months, April and July 2012
- News, trends and analyses
- Mobile phones
- Ownership patterns
-
- Figure 38: Personal ownership of smartphones, basic mobile phones and/or portable media players, December 2011 and July 2012
-
- Figure 39: Personal ownership of mobile phones, by phone type, July 2012
-
- Figure 40: Personal ownership of smartphones and basic mobile phones, by age, July 2012
-
- Figure 41: Personal ownership of smartphones and basic mobile phones, by region, July 2012
-
- Figure 42: Mobile phone ownership, by platform provider, April 2012
-
- Figure 43: Mobile phone ownership, by handset manufacturer, April 2012
- Plans for purchase or upgrade
-
- Figure 44: Plans for purchase or upgrade of mobile phones in the next three months, by age, July 2012
- News, trends and analyses
- SatNav systems
- Ownership patterns
-
- Figure 45: Household ownership of SatNav systems, by age, July 2012
-
- Figure 46: Household ownership of SatNav systems, by gross annual household income, July 2012
-
- Figure 47: Household ownership of SatNav systems, by region, July 2012
- Plans for purchase or upgrade
- News, trends and analyses
- Portable media players
- Ownership patterns
-
- Figure 48: Personal ownership of portable media players, by age, July 2012
- Plans for purchase or upgrade
- News, trends and analyses
Internet Usage
-
- Key points
- Internet penetration
-
- Figure 49: Percentage of households with internet access, 2005-12
- Figure 50: Reason for not having internet access, August 2012
- Devices used to access the internet
-
- Figure 51: Devices used to access the internet in the last three months, December 2011-July 2012
- Accessing the internet with mobile devices
-
- Figure 52: Smartphone owners and using smartphones to access internet, by age, July 2012
- Accessing the internet with other devices
-
- Figure 53: Reasons for buying a smart TV, March/April 2012
- Growing number of devices used to access the internet
-
- Figure 54: Repertoire of methods used to access the internet in the last three months, by age, July 2012
- Time spent on the internet
-
- Figure 55: Average minutes spent online per visitor per month from computers, July 2010-July 2012
- Figure 56: Average minutes spent online per visitor per month, by age, July 2012
-
- Figure 57: Average minutes spent online per visitor per month, by gender and age, July 2012
- Top ten web properties
-
- Figure 58: Top ten web properties, by audience reach, July 2012
-
- Figure 59: Top 12 web properties, by average minutes spent on site per visitor per month, July 2012
Online Activities
-
- Key points
- Online activities performed
- On any devices
-
- Figure 60: Online activities performed in the past three months, April-July 2012
- On a computer
-
- Figure 61: Online activities performed in the past three months on a computer, April-July 2012
- On a smartphone
-
- Figure 62: Online activities performed in the past three months on a smartphone, April-July 2012
- On a tablet
-
- Figure 63: Online activities performed in the past three months on a tablet, April-June 2012
- Top ten online activities
-
- Figure 64: Top ten online activities performed in the past three months, by device, July 2012
- Social and sharing activities
- Variations by device
-
- Figure 65: Social and sharing online activities performed in the past three months, by device, July 2012
- Variations by gender
-
- Figure 66: Social and sharing online activities performed in the past three months, by gender, July 2012
- Variations by age
-
- Figure 67: Social and sharing online activities performed in the past three months, by age, July 2012
- Figure 68: Social and sharing online activities performed in the past three months, by age, percentage point change between April and July 2012
-
- Figure 69: Social and sharing online activities performed in the past three months, by region, July 2012
- Figure 70: Social and sharing online activities performed in the past three months, by region, percentage point change between April and July 2012
- The quest for information
- Variations by device
-
- Figure 71: Information-finding activities performed online in the past three months, by device, July 2012
- Variations by gender
-
- Figure 72: Information-finding activities performed online in the past three months, by gender, July 2012
- Variations by age
-
- Figure 73: Information-finding activities performed online in the past three months, by age, July 2012
- Figure 74: Information-finding activities performed online in the past three months, by age, percentage point change between April and July 2012
- Variations by region
-
- Figure 75: Information-finding activities performed online in the past three months, by region, July 2012
- Online shopping
- Variations by device
-
- Figure 77: Online shopping activities performed in the past three months, by device, July 2012
- Variations by gender
-
- Figure 78: Online shopping activities performed in the past three months, by gender, July 2012
- Variations by age
-
- Figure 79: Online shopping activities performed in the past three months, by age, July 2012
- Figure 80: Online shopping activities performed in the past three months, by age, percentage point change between April and July 2012
- Variations by region
-
- Figure 81: Online shopping activities performed in the past three months, by region, July 2012
- Figure 82: Online shopping activities performed in the past three months, by region, percentage point change between April and July 2012
- Online entertainment
- Variations by device
-
- Figure 83: Online entertainment activities performed in the past three months, by device, July 2012
- Variations by gender
-
- Figure 84: Online entertainment activities performed in the past three months, by gender, July 2012
- Variations by age
-
- Figure 85: Online entertainment activities performed in the past three months, by age, July 2012
- Figure 86: Online entertainment activities performed in the past three months, by age, percentage point change between April and July 2012
- Variations by region
-
- Figure 87: Online entertainment activities performed in the past three months, by region, July 2012
- Figure 88: Online entertainment activities performed in the past three months, by region, percentage point change between April and July 2012
Attitudes towards Technology Products
-
- Key points
- How consumers feel about technology products
-
- Figure 89: Attitudes towards technology products, July 2012
- Figure 90: Trends in agreement (any agree) with attitudes towards technology products, April and July 2012
-
- Figure 91: Selected attitudes towards technology products, by number of people in household, July 2012
- Technology is a waste of money, or is it?
-
- Figure 92: Agreement with the statement ‘Buying new technology products is a waste of money’, by ownership of technology products, July 2012
- At the forefront of technology products
-
- Figure 93: Device ownership of those who agree with the statements ‘It is important for me to have the latest model of technology products’ and ‘Buying new technology products is a waste of money’, by ownership of technology products, July 2012
-
- Figure 94: Mobile device ownership of those who agree with the statements ‘It is important for me to have the latest model of technology products’ and ‘Buying new technology products is a waste of money’, July 2012
European Comparisons
-
- Ownership of consumer technology products
-
- Figure 95: Household ownership of consumer technology products in France, Germany, Italy, Spain and the UK, September 2012
- Televisions
-
- Figure 96: Household ownership of television sets in France, Germany, Italy, Spain and the UK, September 2012
- Home entertainment systems
-
- Figure 97: Household ownership of home entertainment systems in France, Germany, Italy, Spain and the UK, September 2012
- Computers and eReaders
-
- Figure 98: Household ownership of computers and eReaders in France, Germany, Italy, Spain and the UK, September 2012
- Mobiles phones
-
- Figure 99: Personal ownership of mobile phones in France, Germany, Italy, Spain and the UK, September 2012
- Other portable devices
-
- Figure 100: Personal ownership of digital cameras and SatNav devices in France, Germany, Italy, Spain and the UK, September 2012
- Devices used to access the internet
-
- Figure 101: Devices used to access the internet in the last three months in France, Germany, Italy, Spain and the UK, September 2012
- Internet activities
-
- Figure 102: Top ten online activities performed in the past three months in France, Germany, Italy and Spain, September 2012
- Figure 103: Online activities performed in the past three months in France, September 2012
-
- Figure 104: Online activities performed in the past three months in Germany, September 2012
- Figure 105: Online activities performed in the past three months in Italy, September 2012
-
- Figure 106: Online activities performed in the past three months in Spain, September 2012
Appendix – Consumer Technology Products
-
- Ownership
-
- Figure 107: Household ownership of consumer technology products, July 2012
-
- Figure 108: Most popular technology products have in household, by demographics, July 2012
-
- Figure 109: Next most popular technology products have in household, by demographics, July 2012
-
- Figure 110: Other technology products have in household, by demographics, July 2012
-
- Figure 111: Personal ownership of smartphones, basic mobile phones and/or portable media players, July 2012
-
- Figure 112: Technology products personally owned, by demographics, July 2012
-
- Figure 113: Video game consoles have in household and/or plan to buy/upgrade in the next three months, July 2012
-
- Figure 114: Most popular video game consoles in the home, by demographics, July 2012
-
- Figure 115: Next most popular video game consoles in the home, by demographics, July 2012
-
- Figure 116: Most popular video game consoles plan to buy/upgrade in the next three months, by demographics, July 2012
-
- Figure 117: Next most popular video game consoles plan to buy/upgrade in the next three months, by demographics, July 2012
- Planned purchase or upgrade of consumer technology products
-
- Figure 118: Technology products plan to buy/upgrade in the next three months, July 2012
-
- Figure 119: Most popular technology products plan to buy/upgrade in the next three months, by demographics, July 2012
-
- Figure 120: Next most popular technology products plan to buy/upgrade in the next three months, by demographics, July 2012
-
- Figure 121: Other technology products plan to buy/upgrade in the next three months, by demographics, July 2012
Appendix – Internet Usage
-
-
- Figure 122: Methods of accessing the internet, July 2012
- Figure 123: Most popular methods of accessing the internet, by demographics, July 2012
-
- Figure 124: Next most popular methods of accessing the internet, by demographics, July 2012
- Figure 125: Repertoire of methods of accessing the internet, by demographics, July 2012
-
- Figure 126: Methods of accessing the internet, by most popular methods of accessing the internet, July 2012
- Figure 127: Methods of accessing the internet, by next most popular methods of accessing the internet, July 2012
-
- Figure 128: Methods of accessing the internet, by most popular technology products have in household, July 2012
- Figure 129: Methods of accessing the internet, by next most popular technology products have in household, July 2012
-
- Figure 130: Methods of accessing the internet, by other technology products have in household, July 2012
- Figure 131: Methods of accessing the internet, by technology products personally owned, July 2012
-
- Figure 132: Methods of accessing the internet, by most popular video game consoles have in household, July 2012
- Figure 133: Methods of accessing the internet, by next most popular video game consoles have in household, July 2012
-
- Figure 134: Repertoire of methods of accessing the internet, July 2012
-
Appendix – Online Activities
-
-
- Figure 135: Online activities done in the last three months, July 2012
- On any devices
-
- Figure 136: Most popular online activities on any device done in the last three months, by demographics, July 2012
- Figure 137: Next most popular online activities on any device done in the last three months, by demographics, July 2012
-
- Figure 138: Other online activities on any device done in the last three months, by demographics, July 2012
- Figure 139: Least popular online activities on any device done in the last three months, by demographics, July 2012
- On a computer
-
- Figure 140: Most popular online activities done on a computer in the last three months, by demographics, July 2012
- Figure 141: Next most popular online activities done on a computer in the last three months, by demographics, July 2012
-
- Figure 142: Other online activities done on a computer in the last three months, by demographics, July 2012
- Figure 143: Least popular online activities done on a computer in the last three months, by demographics, July 2012
- On a smartphone
-
- Figure 144: Most popular online activities done on a smartphone in the last three months, by demographics, July 2012
- Figure 145: Next most popular online activities done on a smartphone in the last three months, by demographics, July 2012
-
- Figure 146: Other online activities done on a smartphone in the last three months, by demographics, July 2012
- Figure 147: Least popular online activities done on a smartphone in the last three months, by demographics, July 2012
- On a tablet
-
- Figure 148: Most popular online activities done on a tablet in the last three months, by demographics, July 2012
- Figure 149: Next most popular online activities done on a tablet in the last three months, by demographics, July 2012
-
- Figure 150: Other online activities done on a tablet in the last three months, by demographics, July 2012
- Figure 151: Least popular online activities done on a tablet in the last three months, by demographics, July 2012
-
Appendix – Attitudes towards Technology Products
-
-
- Figure 152: Attitudes towards technology products, July 2012
- Figure 153: Most popular attitudes towards technology products (any agree), by demographics, July 2012
-
- Figure 154: Next most popular attitudes towards technology products (any agree), by demographics, July 2012
-
Appendix – European Comparisons – Technology Ownership
-
-
- Figure 155: Technology products have in household, by country, September 2012
- Figure 156: Technology products personally owned, by country, September 2012
- Figure 157: Most popular technology products have in household, by demographics, September 2012
-
- Figure 158: Next most popular technology products have in household, by demographics, September 2012
- Figure 159: Other technology products have in household, by demographics, September 2012
-
- Figure 160: Most popular technology products have in household, by demographics, France, September 2012
- Figure 161: Next most popular technology products have in household, by demographics, France, September 2012
-
- Figure 162: Other technology products have in household, by demographics, France, September 2012
- Figure 163: Most popular technology products have in household, by demographics, Germany, September 2012
-
- Figure 164: Next most popular technology products have in household, by demographics, Germany, September 2012
- Figure 165: Other technology products have in household, by demographics, Germany, September 2012
-
- Figure 166: Technology products have in household, by demographics, Italy, September 2012
- Figure 167: Technology products have in household, by demographics, Italy, September 2012
-
- Figure 168: Technology products have in household, by demographics, Italy, September 2012
- Figure 169: Most popular technology products have in household, by demographics, Spain, September 2012
-
- Figure 170: Next most popular technology products have in household, by demographics, Spain, September 2012
- Figure 171: Other technology products have in household, by demographics, Spain, September 2012
-
- Figure 172: Technology products personally owned, by demographics, September 2012
- Figure 173: Technology products personally owned, by demographics, France, September 2012
-
- Figure 174: Technology products personally owned, by demographics, Germany, September 2012
- Figure 175: Technology products personally owned, by demographics, Italy, September 2012
-
- Figure 176: Technology products personally owned, by demographics, Spain, September 2012
-
Appendix – European Comparisons – Internet Access
-
-
- Figure 177: Internet access, by country, September 2012
- Figure 178: Most popular methods of internet access, by demographics, September 2012
- Figure 179: Next most popular methods of internet access, by demographics, September 2012
-
- Figure 180: Most popular methods of internet access, by demographics, France, September 2012
- Figure 181: Next most popular methods of internet access, by demographics, France, September 2012
-
- Figure 182: Most popular methods of internet access, by demographics, Germany, September 2012
- Figure 183: Next most popular methods of internet access, by demographics, Germany, September 2012
-
- Figure 184: Most popular methods of internet access, by demographics, Italy, September 2012
- Figure 185: Next most popular methods of internet access, by demographics, Italy, September 2012
-
- Figure 186: Most popular methods of internet access, by demographics, Spain, September 2012
- Figure 187: Next most popular methods of internet access, by demographics, Spain, September 2012
-
Back to top