“A key weakness for the meat-free market is that over half of adults note that meat substitutes lack flavour. A potential solution lies in adapting the recipes of these lines as a large minority of adults note a keenness to try meat substitute pieces containing herbs/spices with agreement rising to 55% of under-35s – the biggest users of these foods.”
Download:
Search within report
Searching...
Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Strengths and Weaknesses
Market Size and Forecast
Segment Performance
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage
Consumer – Types of Meat-free and Free-from Food Used
Consumer Perceptions of Meat-free Products
Consumer Attitudes Towards Vegetarian and Meat-free Products
Consumer Attitudes Towards Free-from Products
Further Analysis – Factors That Would Encourage Switching from Meat to Meat-free
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Size and Forecast
Appendix – Who’s Innovating?
Appendix – Usage of Meat-free and Free-from Foods
Appendix – Consumer – Types of Food Avoided
Appendix – Types of Vegetarian/Meat-free Foods Used
Appendix – Consumer Perceptions of Meat-free Products
Appendix – Factors that Would Encourage Switching from Meat to Meat-free
Appendix – Consumer Attitudes Towards Vegetarian and Meat-free Products
Appendix – Types of Free-From Foods Used
Appendix – Consumer Attitudes Towards Free-from Products
24th March 2014
"Adding Quorn to pizza toppings has potential to resonate with consumer enthusiasm for protein-rich foods and also parental interest in healthy children's pizza."
|
How can meat substitute brands encourage stronger usage?
