“Manufacturers of technology products are placing more emphasis on monetising their content platforms, so much so that they are often willing to take a hit on hardware margins. This trend, where content is becoming king, could start to expand into more product sectors as brands may look to subsidise product costs alongside fixed-term subscriptions.”
– Paul Davies, Senior Technology Analyst
Some questions answered in this report include:
What are the household and personal ownership figures of different technology products, and what is driving change over time?
Which devices are consumers most interesting in purchasing or upgrading over the next three months?
What are the most popular online activities and how does this differ by device?
Which types of digital advertising reach the most consumers, and which are most likely to convert impressions into clicks or purchases?
How do consumers feel about different elements of online advertising?
“Manufacturers of technology products are placing more emphasis on monetising their content platforms, so much so that they are often willing to take a hit on hardware margins. This trend, where content is becoming king, could start to expand into more product sectors as brands may look to subsidise product costs alongside fixed-term subscriptions.”
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Consumer Technology Products
Appendix – Online Activities
Appendix – Digital Advertising
Appendix – Attitudes Towards Digital Advertising
Appendix – European Comparisons – Technology Ownership
Paul manages the Leisure, Foodservice and Travel research team.
Having joined Mintel in 2012, Paul worked as an analyst in Mintel's Technology, Media and Leisure team before becoming Associate Director in the Financial Services team in 2017.
He has also gained experience working as an Insight Manager at both Tesco and BT, and has held marketing roles in the consumer electronics and healthcare sectors.
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What are the household and personal ownership figures of different technology products, and what is driving change over time?
