Beer - US - December 2013
Beer - US - December 2013

“Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, entail taking a few pages from wine and liquor marketers to better appeal to the most likely wine and spirit drinkers: younger consumers.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Domestic Beer
Segment Performance – Imported Beer

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Changes in Alcoholic Beverage Consumption
Reasons for Drinking Less Beer, Hard Cider, Malt Liquor
Attributes Influencing Beer and/or Malt Liquor Choices – Promotions, Types, Brand Awareness
Attributes Influencing Beer Choices – Alcohol Content, Calorie Content, Price Level
Attitudes and Behaviors Toward Beer, Hard Cider, and Malt Liquor
Race and Hispanic Origin

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Retail Channels
Leading Companies
Brand Share – Domestic Beer
Brand Share – Imported Beer
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations