“Undoubtedly, the biggest competitive threat to beer brands is the likelihood that drinkers will opt for wine or spirits instead of beer. This presents beer brands with a challenge to attract drinkers who may otherwise select a different type of alcohol. Doing so will, in part, entail taking a few pages from wine and liquor marketers to better appeal to the most likely wine and spirit drinkers: younger consumers.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues and Insights
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Domestic Beer
Segment Performance – Imported Beer
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Changes in Alcoholic Beverage Consumption
Reasons for Drinking Less Beer, Hard Cider, Malt Liquor
Attributes Influencing Beer and/or Malt Liquor Choices – Promotions, Types, Brand Awareness
Attributes Influencing Beer Choices – Alcohol Content, Calorie Content, Price Level
Attitudes and Behaviors Toward Beer, Hard Cider, and Malt Liquor
Race and Hispanic Origin
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels
Leading Companies
Brand Share – Domestic Beer
Brand Share – Imported Beer
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Other Useful Consumer Tables
Appendix – Trade Associations
1st June 2015
“National beer manufacturers are reinventing their brands, offering more flavors and higher quality beers that provide consumers with an experience. Catering to recent interest in spirits flavored and beer-based cocktails, Anheuser-Busch released two new brand extensions, MIXXTAIL and Oculto. ” 
5th August 2014
“Millennials and Hispanics are top consumer groups of domestic light beers; they have very versatile palates and consume the most beverage variety of beer drinkers. National manufacturers, like Coors Light, are keeping this consumer group interested with refreshing, new launches.”
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Can beer brands win over young drinkers opting for wine and liquor?
