Table of Contents
Introduction
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- Definition
- Abbreviations
Executive Summary
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- The market
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- Figure 1: UK best- and worst-case forecast for sales of fragrances, 2006-16
- Market factors
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- Figure 2: Frequency of using perfume and eau de toilette, GB, 2010
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- Figure 3: Frequency of using aftershave/male fragrances, GB, 2010
- Companies, brands and innovation
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- Figure 4: Trends in new product activity in fragrances, % share by launch type, 2008-11
- Figure 5: New product activity in fragrances, % share by company, 2010
- The consumer
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- Figure 6: Types of fragrances owned and used regularly, July 2011
- Figure 7: Fragrance gift purchasing practices, July 2011
- What we think
Issues in the Market
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- How has fragrance fared during the economic downturn and what are the category’s prospects for future growth?
- Who wears fragrance in the UK and what types are preferred?
- Where are men and women shopping for fragrance?
- How important is gifting to the fragrance category?
Future Opportunities
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- Trend: Girly Men
- Trend: Experience Is All
Internal Market Environment
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- Key point
- The way we live now
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- Figure 8: Trends in attitudes towards personal care, GB, 2006-10
- Attitudes of female fragrance wearers
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- Figure 9: Trends in attitudes towards personal appearance, by female users of perfume and eau de toilette, 2006-10
Broader Market Environment
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- Key points
- Demographic trends
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- Figure 10: Trends in population changes of high volume fragrance users, by gender, 2006-16
- Male demographic shifts
- Female demographic shifts
- The impact of employment
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- Figure 11: Employment and unemployment, by gender, 2006-16
Competitive Context
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- Key points
- Market sizes
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- Figure 12: Market value for selected beauty and personal care categories, 2006-10
- Product usage
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- Figure 13: Trends in usage of selected toiletries and cosmetics, 2009-10
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Launch trends
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- Figure 14: Trends in new product activity in fragrances, % share by launch type, 2008-11
- Figure 15: Trends in new product activity in fragrances, % share branded vs. private label, 2008-11
- Funky flacons
- Smell good, do good
- A solid business
- Multi-function formats
- In a league of their own
- Far-flung fragrances
- Body sprays
- Fashionable takes on fragrance
- Fragrant movers and shakers
Market Size and Forecast
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- Key points
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- Figure 16: UK retail value sales of fragrances, at current and constant prices, 2006-16
- Forecast
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- Figure 17: UK best- and worst-case forecast for sales of fragrances, 2006-16
- Forecast methodology
Segment Performance
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- Key points
- Women’s fragrances
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- Figure 18: UK retail value sales of women’s fragrances, at current prices, 2006-16
- Forecast
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- Figure 19: UK best- and worst-case forecast for sales of women’s fragrances, 2006-16
- Men’s fragrances
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- Figure 20: UK retail value sales of men’s fragrances, at current prices, 2006-16
- Forecast
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- Figure 21: UK best- and worst-case forecast for sales of men’s fragrances, 2006-16
Market Share
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- Key points
- Manufacturer shares
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- Figure 22: Manufacturers/distributors’ shares in value sales of women’s and men’s fragrances, 2010
Companies and Products
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- Avon
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- Figure 23: Avon fragrances launched during August 2010-July 2011
- Chanel
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- Figure 24: Selected Chanel fragrance launches, August 2010-July 2011
- Coty
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- Figure 25: Selected Coty fragrance launches, August 2010-July 2011
- Elizabeth Arden
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- Figure 26: Elizabeth Arden brand portfolio, 2011
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- Figure 27: Selected Elizabeth Arden fragrance launches, August 2010-July 2011
- Estée Lauder Companies
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- Figure 28: Estée Lauder Cos. fragrances launched during August 2010-June 2011
- Inter Parfums
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- Figure 29: Selected Inter Parfums fragrances launched during August 2010-July 2011
- L’Oréal
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- Figure 30: Selection of L’Oréal fragrances launched in the UK during August 2010 – June 2011
- LVMH
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- Figure 31: LVMH fragrances launched during August 2010-July 2011
- Procter & Gamble
- Puig
- Shiseido (Beauté Prestige International S.A.)
- Unilever
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- Figure 32: Unilever body sprays launched during August 2010-July 2011
Brand Communication and Promotion
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- Key points
- Topline spend
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- Figure 33: Topline advertising spend on fragrances, 2007-10
- Figure 34: advertising spend on fragrances by media type, 2008-10
- Seasonality
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- Figure 35: Seasonality of advertising and new product launches, Jan 2008-Dec 2010
Channels to Market
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- Key points
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- Figure 36: UK estimated retail sales of women’s fragrances, by outlet type, 2010-11
Brand Research
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- Brand map
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- Figure 37: Attitudes towards and usage of fragrance brands, June 2011
- Brand attitudes
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- Figure 38: Attitudes by fragrance brand, June 2011
- Brand personality
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- Figure 39: Fragrance brand personality – macro image, June 2011
- Figure 40: Fragrance brand personality – micro image, June 2011
- Correspondence analysis
- Brand experience
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- Figure 41: Fragrance brand usage, June 2011
- Figure 42: Satisfaction with various fragrance brands, June 2011
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- Figure 43: Consideration of fragrance brands, June 2011
- Figure 44: Consumer perceptions of current fragrance brand performance, June 2011
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- Figure 45: Fragrance brand recommendation – Net Promoter Score, June 2011
- Brand index
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- Figure 46: Fragrance brand index, June 2011
- Figure 47: Fragrance brand index vs. recommendation, June 2011
- Target group analysis
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- Figure 48: Target groups, June 2011
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- Figure 49: Fragrances brand usage, by target groups, June 2011
- Group One – Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – Individualists
The Consumer – Usage and Frequency
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- Key points
- Female fragrance usage
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- Figure 50: Trends in female frequency of using perfume and eau de toilette, GB, 2006-10
- Male fragrance usage
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- Figure 51: Trends in male frequency of using aftershave/male fragrances, GB, 2006-10
- Male deodorant usage
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- Figure 52: Trends in male frequency of using deodorants, GB, 2006-10
- Types of deodorant men use most often
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- Figure 53: Trends in types of deodorants used most often, GB, 2006-10
The Consumer – Types of Fragrance Owned
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- Key points
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- Figure 54: Types of fragrances owned and used regularly, July 2011
- Women
- Men
- Fragrance wearer profiles – cologne/eau de cologne
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- Figure 55: Ownership and regular usage of cologne/eau de cologne, by gender, age and social grade, July 2011
- Fragrance wearer profiles – eau de toilette
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- Figure 56: Ownership and regular usage of eau de toilette, by gender, age and social grade, July 2011
- Fragrance wearer profiles – eau de parfum
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- Figure 57: Ownership and regular usage of eau de parfum, by gender, age and social grade, July 2011
- Fragrance wearer profiles – parfum
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- Figure 58: Ownership and regular usage of parfum, by gender, age and social grade, July 2011
- Fragrance wearer profiles – body spray
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- Figure 59: Ownership and regular usage of body spray, by gender, age and social grade, July 2011
- Fragrance wearer profiles – aftershave
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- Figure 60: Ownership and regular usage of aftershave, by gender, age and social grade, July 2011
- Fragrance wearer profiles – scented body lotion
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- Figure 61: Ownership and regular usage of body lotion, by gender, age and social grade, July 2011
- Fragrance wearer profiles – other types of application (eg oil, solid, roll-on)
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- Figure 62: Ownership and regular usage of other types of fragrance, by gender, age and social grade, July 2011
The Consumer – Fragrance Purchasing Habits
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- Key points
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- Figure 63: Fragrance gift purchasing practices, July 2011
- Fragrance gifting occasions
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- Figure 64: Fragrance gifting occasions, July 2011
- Who’s giving and receiving fragrance and when?
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- Figure 65: Fragrance purchasing practices, by fragrance gifting occasions, July 2011
The Consumer – Buying Fragrance
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- Key points
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- Figure 66: Fragrance purchasing by outlet type, July 2011
- Attitudes towards using and buying fragrances
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- Figure 67: Fragrance usage habits, July 2011
The Consumer – Attitudes Towards Fragrances
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- Key points
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- Figure 68: Attitudes to fragrance, July 2011
Appendix: Broader Market Environment
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- Figure 69: Trends in the age structure of the UK population, by gender, 2006-16
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Appendix: Market Size and Forecast
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- Figure 70: UK best- and worst-case forecast for sales of fragrances, 2009-16
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Appendix – Brand Research
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- Figure 71: Brand usage, June 2011
- Figure 72: Brand commitment, June 2011
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- Figure 73: Brand momentum, June 2011
- Figure 74: Brand diversity, June 2011
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- Figure 75: Brand satisfaction, June 2011
- Figure 76: Brand recommendation, June 2011
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- Figure 77: Brand attitude, June 2011
- Figure 78: Brand image – macro image, June 2011
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- Figure 79: Brand image – micro image, June 2011
- Figure 80: Profile of target groups, by demographic, June 2011
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- Figure 81: Psychographic segmentation, by target groups, June 2011
- Figure 82: Brand usage, by target groups, June 2011
- Brand index
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- Figure 83: Brand index, June 2011
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Appendix: The Consumer – Usage and Frequency
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- Figure 84: Frequency of using perfume and eau de toilette, by demographics, GB, 2010
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- Figure 85: Frequency of using after shave/male fragrances, by demographics, GB, 2010
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- Figure 86: Frequency of using deodorants, by demographics, GB, 2010
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Appendix – The Consumer – Types of Fragrance Owned
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- Figure 87: Ownership and usage frequency of cologne/eau de cologne, by demographics, July 2011
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- Figure 88: Ownership and usage frequency of eau de toilette, by demographics, July 2011
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- Figure 89: Ownership and usage frequency of eau de parfum, by demographics, July 2011
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- Figure 90: Ownership and usage frequency of parfum, by demographics, July 2011
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- Figure 91: Ownership and usage frequency of body spray, by demographics, July 2011
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- Figure 92: Ownership and usage frequency of aftershave, by demographics, July 2011
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- Figure 93: Ownership and usage frequency of scented body lotion, by demographics, July 2011
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- Figure 94: Ownership and usage frequency of other type of application, by demographics, July 2011
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Appendix – The Consumer – Fragrance Purchasing Habits
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- Figure 95: Fragrance purchasing practices, by demographics, July 2011
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- Figure 96: Fragrance gifting occasions, by demographics, July 2011
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Appendix – The Consumer – Buying Fragrance
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- Figure 97: Most popular fragrance purchasing preferences, by demographics, July 2011
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- Figure 98: Next most popular fragrance purchasing preferences, by demographics, July 2011
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- Figure 99: Fragrance usage habits, by demographics, July 2011
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Appendix – The Consumer – Attitudes towards Fragrances
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- Figure 100: Agreement with the statements ‘I wear fragrance only on special occasions’ and ‘I wear fragrance every day, to work and during my leisure time’, July 2011
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- Figure 101: Agreement with the statements ‘I wear different fragrances depending on the season’ and ‘I often simply forget to put my fragrance on’, July 2011
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- Figure 102: Agreement with the statements ‘I don’t like to use the same fragrance as other people I know’ and ‘Scents often smell different on me than they do in the bottle or on other people’, July 2011
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- Figure 103: Agreement with the statements ‘I try on a fragrance several times before I decide to buy it’ and ‘When I buy fragrance, I worry that I won’t like it after I bring it home’, July 2011
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- Figure 104: Agreement with the statements ‘I get bored with my scents before I finish them’ and ‘I prefer to wear scents with matching body lotions’, July 2011
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- Figure 105: Agreement with the statements ‘One or more of my favourite scents has been discontinued in the last few years’ and ‘Finding a fragrance I like is very difficult’, July 2011
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- Figure 106: Agreement with the statement ‘I wear a fragrance that I know my partner likes’, July 2011
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