Beer - US - December 2012
Beer - US - December 2012

“Domestic and imported beer brands continue to dominate the U.S. beer market despite a tumultuous beer period brought on by the economic downturn. While some beer segments have adapted to appeal to consumers throughout the recession, the overall beer market has declined since 2008. In addition, some consumers exchanged loyalty for consumption across beer and alcohol categories, while another portion of adults are cutting back on alcohol overall. To ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Issues in the Market

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Domestic Beer
Segment Performance – Imported Beer
Retail Channels
Retail Channels – On-premise
Retail Channels – Off-premise

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – Beer Usage, Types, and Preferences
The Consumer – Domestic Beer Usage and Preferences
The Consumer – Imported Beer Usage and Preferences
The Consumer – Malt Liquor Usage and Preferences
Race and Hispanic Origin – Usage and Purchase
Race and Hispanic Origin – Attitudes and Behaviors

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share – Domestic Beer
Brand Share – Imported Beer
Innovations and Innovators
Marketing Strategies
Social Media – Beer
Special Supplement – Hard Cider Makes a Comeback

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Other Useful Consumer Tables
Appendix – Social Media – Beer
Appendix – Trade Associations