“Domestic and imported beer brands continue to dominate the U.S. beer market despite a tumultuous beer period brought on by the economic downturn. While some beer segments have adapted to appeal to consumers throughout the recession, the overall beer market has declined since 2008. In addition, some consumers exchanged loyalty for consumption across beer and alcohol categories, while another portion of adults are cutting back on alcohol overall. To ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Issues in the Market
Insights and Opportunities
Trend Applications
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance – Domestic Beer
Segment Performance – Imported Beer
Retail Channels
Retail Channels – On-premise
Retail Channels – Off-premise
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – Beer Usage, Types, and Preferences
The Consumer – Domestic Beer Usage and Preferences
The Consumer – Imported Beer Usage and Preferences
The Consumer – Malt Liquor Usage and Preferences
Race and Hispanic Origin – Usage and Purchase
Race and Hispanic Origin – Attitudes and Behaviors
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share – Domestic Beer
Brand Share – Imported Beer
Innovations and Innovators
Marketing Strategies
Social Media – Beer
Special Supplement – Hard Cider Makes a Comeback
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Other Useful Consumer Tables
Appendix – Social Media – Beer
Appendix – Trade Associations
28th June 2013
“Heineken challenged its global audience to share ideas that will encourage beer consumption among consumers aged 60+. The innovation is necessary because those aged 60+ are less likely than younger people to drink beer, according to Mintel research.”
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What can continue to drive sales of flagship beer brands?
