“‘With around three in ten consumers sceptical that sports and energy drinks ‘do what they claim’ the market should take inspiration from the cosmetics industry in terms of proving the science behind the functional claims, helping to justify the category’s position as a more expensive product and alleviate any concerns about efficacy.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Trend Application
Market Drivers
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Size and Forecast
Segment Performance
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage
Consumer – Occasions
Consumer – Barriers to Drinking Sports and Energy Drinks
Consumer – Attitudes Towards Sports and Energy Drinks
Targeting Opportunities – Sports and Energy Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Market Drivers
Appendix – Market Size and Forecast
Appendix – Brand Communication and Promotion
Appendix – Brand Research
Appendix – Consumer – Usage
Appendix – Consumer – Occasions
Appendix – Consumer – Barriers to Drinking Sports and Energy Drinks
Appendix – Consumer – Attitudes Towards Sports and Energy Drinks
Appendix – Consumer – Targeting Opportunities
13th May 2013
"Feminizing the energy drinks category through NPD or campaigns which centre on the female drive and ability to multi-task their roles could help to convince women that energy drinks can play a part in their lives." 
4th January 2013
"The sports drinks category should be working on owning the exercise occasion, aiming to increase usage beyond the third of UK consumers who drink sports drinks at the gym."
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What are the main barriers to consumption of sports and energy drinks?
