The household paper products market slumped during the recession, and subsequent down economy, as consumers did without non-essentials like paper napkins, and focused on buying inexpensive store brands. However, in the last year the market has seen an uptick, which may mean consumers are slowly showing renewed interest in buying premium products and will be looking for innovation like earth-friendly alternatives and products that provide feel-good comfort and care.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Toilet Tissues
Segment Performance—Paper Towels
Segment Performance—Facial Tissues
Segment Performance—Paper Napkins
Segment Performance—Moist Towelettes
Retail Channels
Retail Channels—Mass Merchandisers
Retail Channels—Supermarkets
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Usage
Brand Purchasing Habits
Shopping Habits
Important Attributes
Attitudes toward Eco-Friendly Household Paper Products
Race and Hispanic Origin
Custom Consumer Groups
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Retail Channels—Other Retailers
Leading Companies
Brand Share—Toilet Tissues
Brand Share—Paper Towels
Brand Share—Facial Tissues
Brand Share—Paper Napkins
Brand Share—Moist Towelettes
Innovations and Innovators
Marketing Strategies
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Key Household Purchase Measures—SymphonyIRI Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix—SymphonyIRI Builders Panel Data Definitions
Appendix: Trade Associations
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Households’ likelihood of using paper towels, paper napkins, toilet paper and facial tissues
