“The electricals sector is heading for further major changes. John Lewis and Currys are showing how it is possible to compete effectively against pure play online retailers, Amazon shows how an online retailer can prosper through the excellence of its fulfilment processes. But we are not convinced that a price led model is enough. Improved information and price matching is taking price out of the retail equation. Retailers must have ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Economic and Demographic Context
Consumer Spending on Electrical Products
Sector Size and Forecast
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Brand Research
Consumer – Where People Buy Electricals
The Consumer - Attitudes to Buying Electrical Goods
The Consumer - Electricals and the Internet – Consumer Attitudes
The Consumer - Target groups
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating
Channel of Distribution
Space Allocation Summary
Retail Product Mix
Leading Retailers
Market shares
Online
Advertising and Promotion
Apple Retail
Comet Group Ltd
Dixons Retail (UK)
E-Square
Euronics International
Maplin Electronics Ltd
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Brand Research
Appendix – Broader Market Environment
Appendix – Where People Buy Electricals
21st December 2012
"In general merchandise, Tesco is underperforming even when compared to struggling Argos. We think Tesco will need to undertake a further reconsideration of its offer, including its own-brand proposition, this time focused on weak general merchandise categories such as electricals." 
26th November 2012
"Comet's administration was due in part to a failure to invest in a more contemporary proposition, including reducing its reliance on the weak white-goods market. Dixons Retail is now the only broad-range national multiple in the electrical specialists sector, but it cannot stand still: continued investment and innovation will ...
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What is the role of service in electricals retailers?
