“Awareness of the importance of staying hydrated has grown, with more than half of consumers saying that this is an influencing factor when drinking bottled water, either in or out of the home, but there remains a need to remind consumers to increase their consumption.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Issues in the Market
Future Opportunities
Strengths and Weaknesses
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Internal Market Environment
Broader Market Environment
Competitive Context
Market Size and Forecast
Channels to Market
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Consumer – Usage
Consumer – Occasions
Consumer – Factors Influencing Bottled Water Usage
Consumer Attitudes Towards Bottled Water
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Market Share
Companies and Products
Brand Research
Brand Communication and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Market Size and Forecast
Appendix – Brand Research
Appendix – Brand Communication and Promotion
Appendix – Channels to Market
Appendix – Consumer – Usage
Appendix – Consumer – Occasions
Appendix – Consumer – Factors
Appendix – Consumer Attitudes Towards Bottled Water
Appendix – Targeting Opportunities
13th February 2013
“Glacéau’s stevia blend aims to convince UK consumers that natural sweeteners can deliver on health and taste.” 
4th January 2013
"The sports drinks category should be working on owning the exercise occasion, aiming to increase usage beyond the third of UK consumers who drink sports drinks at the gym."
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How can the market boost frequency of usage?
