OTC Sleep Aids - US - January 2012
OTC Sleep Aids - US - January 2012

The market for sleep aids is growing, despite the recall of a leading brand-name product and an overall reduction in new product introductions. Growth has been propelled by natural and homeopathic products, yet the number of people who have trouble sleeping still far outweighs the number who report taking a sleep aid, resulting in a category ripe for greater potential growth.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Market Drivers
Competitive Context
Segment Performance
Segment Performance—Natural Sleep Aids
Segment Performance—Diphenhydramine HCl
Segment Performance—Doxylamine Succinate
Segment Performance—Homeopathic Sleep Aids
Segment Performance—Snore Remedies
Segment Performance—Private Label
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supermarkets
Retail Channels—Other
Retail Channels—Natural Supermarkets

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Hours Sleep and Time Trying to Fall Asleep
Sleep Habits
Changes in Sleep Habits
Sleep Aid Product Usage
Sleep Aid Product Concerns
Sleep Aid Information Sources
Impact of Poor Sleep

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Natural Sleep Aids
Brand Share—Diphenhydramine HCl-based Sleep Aids
Brand Share—Doxylamine Succinate-based Sleep Aids
Brand Share—Homeopathic Sleep Aids
Brand Share—Snore Remedies
Innovations and Innovators
Marketing Strategies

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Other Useful Consumer Tables
Appendix: Trade Associations