Table of Contents
Introduction
-
- Research methodology
- Mintel questions:
- Crown copyright
- Abbreviations
Executive Summary
-
- Broadband penetration
-
- Figure 1: Broadband penetration, by age, 2004-10
- Broadband customers service gets a boost through improved information
- Device ownership
-
- Figure 2: Electronic devices have at home, December 2010-April 2011
- Electronic books show the way to low piracy levels
- Internet usage
- Privacy taking centre stage from commercial freedom
- Internet architecture becomes cloudy
- Online buying
-
- Figure 3: Types of websites purchased from in the last three months, December 2010-April 2011
- Multi-channel continues to show the way
- Special focus - Saving, storing and sharing online
-
- Figure 4: Saving, storing or sharing activities done in the last 12 months, April 2011
- Consumers fairly relaxed about online storage of personal data
- Cloud computing has a fight on its hands
- Trust is a key issue
-
- Figure 5: Attitudes towards saving, storing and sharing online, April 2011
- What we think
Future Opportunities
-
- Trend: Snack Society
- Trend: Survival Skills
Who’s Innovating?
-
- Key points
- Music heading for the clouds – and causing new wrangle over rights
- TalkTalk serves up website blocking to users
- Digital connectivity going on the road
- Ticketless tickets for all
- First broadband provider reveals internet slowdown details
Broadband Penetration
-
- Key points
-
- Figure 6: Broadband penetration, by demographics, 2004-10
- Race to get last 30% online
- Big plans for rural broadband – but they require public funding and regulation
- Ofcom names and shames
-
- Figure 7: Fixed broadband complaints, October 2010-February 2011
- Speed on the up but satisfaction difficult to find
- BT and Virgin lead the charge
- Plusnet comes clean
- When will superfast broadband arrive?
- Local initiatives using BDUK funding
- Types of next-generation, superfast broadband
- Mobile broadband coverage urged to be set at 98%
Device Ownership Analysis
-
- Key points
-
- Figure 8: Electronic devices have at home, April 2009-April 2011
- Notebooks for rent
- Smartphone ownership rockets
- E-books show music how to do it online
- Sony’s nightmare is Xbox’s dream
- The car is the device
Internet Usage Experiences
-
- Key points
-
- Figure 9: Activities personally done on the internet at home in the last three months, April 2009-April 2011
- Further calls for internet regulation
- Cookies feel the legislative heat in Europe…
- …and the US, where do-not-track legislation gets nearer
- YouTube’s move into paid-for content is a blow for self-regulation of copyright protection
- Microsoft buys Skype
Mobile Usage Experiences
-
- Key points
-
- Figure 10: Sites visited in the last three months using a mobile phone, July 2009-April 2011
- iCloud does away with www
- Mobile phones as payment devices now arriving
- Android apps running into problems with poor sales…
- …and technical problems
- The FT aims to shake free of Apple
Buying Behaviours
-
- Key points
-
- Figure 11: Types of websites purchased from in the last three months, April 2009-April 2011
- In-store order collection highlights benefits of multichannel
- Digital music sales buck trend – but growth is slowing
- Groceries holding up well…
- …as is clothing
- Livebookings gets to grips with the Groupon effect
Saving, Storing and Sharing Online
-
- Key points
-
- Figure 12: Saving, storing or sharing activities done in the last 12 months, April 2011
- Consumers slow to wake up to privacy threats
- Cloud services still used by a minority of early adopters
-
- Figure 13: Saving, storing or sharing activities done in the last 12 months, by most popular saving, storing or sharing activities done in the last 12 months, April 2011
- Cloud services should hook up with social media
- Social media users also the most aware of online privacy
-
- Figure 14: Saving, storing or sharing activities done in the last 12 months, by age and socio-economic group, April 2011
- Older more cautious but more naïve online
- Better off most savvy about online privacy
Attitudes Towards Saving, Storing and Sharing Online
-
- Key points
-
- Figure 15: Attitudes towards saving, storing and sharing online, April 2011
- Trust a key issue for consumers
- Consumers in the dark on location data
- A quarter not convinced of the advantages of online music storage
- Convenience is a big factor in online activities
- Concerns over storing files online most prevalent amongst mobile users
- Trust versus convenience
- Those who have tried online storage most concerned about access
Appendix – Device Ownership Analysis
-
-
- Figure 16: Most popular electronic devices have at home, by demographics, April 2011
- Figure 17: Next most popular electronic devices have at home, by demographics, April 2011
-
- Figure 18: Other electronic devices have at home, by demographics, April 2011
- Figure 19: Least popular electronic devices have at home, by demographics, April 2011
-
Appendix – Internet Usage Activities
-
-
- Figure 20: Most popular activities personally done on the internet at home in the last three months, by demographics, April 2011
- Figure 21: Next most popular activities personally done on the internet at home in the last three months, by demographics, April 2011
-
- Figure 22: Popular activities personally done on the internet at home in the last three months, by demographics, April 2011
- Figure 23: Other activities personally done on the internet at home in the last three months, by demographics, April 2011
-
- Figure 24: Least popular activities personally done on the internet at home in the last three months, by demographics, April 2011
-
Appendix – Mobile Usage Activities
-
-
- Figure 25: Most popular sites visited in the last three months using a mobile phone, by demographics, April 2011
- Figure 26: Next most popular sites visited in the last three months using a mobile phone, by demographics, April 2011
-
- Figure 27: Other sites visited in the last three months using a mobile phone, by demographics, April 2011
- Figure 28: Least popular sites visited in the last three months using a mobile phone, by demographics, April 2011
-
Appendix – Buying Behaviours
-
-
- Figure 29: Most popular types of products purchased on the internet in the last three months, by demographics, April 2011
- Figure 30: Next most popular types of products purchased on the internet in the last three months, by demographics, April 2011
-
- Figure 31: Other types of products purchased on the internet in the last three months, by demographics, April 2011
- Figure 32: Least popular types of products purchased on the internet in the last three months, by demographics, April 2011
-
Appendix – Saving, Storing and Sharing Online
-
-
- Figure 33: Saving, storing or sharing activities done in the last 12 months, by demographics, April 2011
-
Appendix – Attitudes Towards Saving, Storing and Sharing Online
-
-
- Figure 34: Most popular attitudes towards saving, storing and sharing online, by demographics, April 2011
- Figure 35: Next most popular attitudes towards saving, storing and sharing online, by demographics, April 2011
-
- Figure 36: Saving, storing or sharing activities done in the last 12 months, by most popular attitudes towards saving, storing and sharing online, April 2011
- Figure 37: Saving, storing or sharing activities done in the last 12 months, by next most popular attitudes towards saving, storing and sharing online, April 2011
-
- Figure 38: Saving, storing or sharing activities done in the last 12 months, by other attitudes towards saving, storing and sharing online, April 2011
- Figure 39: Attitudes towards saving, storing and sharing online, by most popular attitudes towards saving, storing and sharing online, April 2011
-
- Figure 40: Attitudes towards saving, storing and sharing online, by other attitudes towards saving, storing and sharing online, April 2011
-
Back to top