Table of Contents
Introduction
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- Definitions
- Financial definitions
- Abbreviations
Executive Summary
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- The market
- Why should demand improve for the leading specialists?
- Forecast
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- Figure 1: Electricals retailers sales, 2005-15 (f)
- Market factors
- The consumer
- What consumers buy and where they shop
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- Figure 2: Profile of buyers of particular electrical goods, March 2011
- Attitudes to buying electrical goods
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- Figure 3: Key attitudes to buying electrical goods, March 2011
- Buying electricals online
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- Figure 4: Most popular statements about using the internet for electricals shopping, March 2011
- Target groups
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- Figure 5: Electricals market target groups, March 2011
- Retail strategy
- Brands
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- Figure 7: Attitudes towards and usage of electrical retail store brands, February 2011
- What we think
Issues in the Market
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- Is there a commoditisation of the market?
- Is the flow of new products drying up?
- How can retailers combat these trends?
- And what is the right format?
- Outlook – how can retailers cope with the pressure on demand?
Future Opportunities
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- Trend: Green Technology
- Trend: Experience is all
Internal Market Environment
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- Key points
- Price deflation
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- Figure 8: UK: Inflation on major electricals categories, 2000-11
- Spending priorities 2011
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- Figure 9: UK: Extra money spent on, November 2009-February 2011
- Major product launches
- e-commerce trends
- Online shopping important to the sector
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- Figure 10: UK: Top websites related to the electricals sector purchased from in the last three months, 2008-10
- The why of buy?
- The future
- Internet usage
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- Figure 11: UK: Top electricals retail websites, by number of unique visitors, February 2011
Broader Market Environment
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- Key points
- The economy
- Austerity and the recovery
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- Figure 12: GDP, 2005-15
- Inflation
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- Figure 13: CPI, 2000-11
- Incomes and spending
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- Figure 14: PDI and consumer expenditure, at current prices, 2005-15
- Employment
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- Figure 15: Unemployment rate, 1990-2010
- Population trends
- Low birth rates
- Ageing population
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- Figure 16: Population, by age, 2005-15
Competitive Context
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- Key points
- Electricals market in context
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- Figure 17: UK: Consumer spending on goods, by major category, 2006-10
- The recession and the recovery
- The impact of innovation
Strengths and Weaknesses
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- Strengths
- Weaknesses
Who’s Innovating?
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- Social media opportunities
- Brand-building experience
- Quality of service
- Vending electricals
- Monetising recycling
- Single product sites
- Enhancing delivery services
Market Size and Forecast
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- Key points
- Market size
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- Figure 18: Electricals retailers sales, 2006-10
- Figure 19: Electricals retailers sales relative to all retailers sales, 1994-2010
- Retailers losing share
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- Figure 20: Sales by electricals specialists as % all spending on electrical goods, 2001-10
- Outlet and enterprise data
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- Figure 21: UK: Electricals retailers, number of outlets and enterprises, 2003-08
- Prospects
- Guarded optimism for the specialists
- Forecast
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- Figure 22: Electricals retailers sales, 2005-15
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- Figure 23: Electricals retailers sales, 2005-15 (f)
- Forecast methodology
Channels of Distribution
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- Key points
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- Figure 24: UK: Electricals market, estimated channels of distribution, 2010
- Specialists
- Home shopping
- Grocery retailers
- Mixed goods retailers
- Others
Retail Competitor Analysis
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- Key points
- Leading retailers
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- Figure 25: UK: Leading electrical retailers, 2009/10
- Market shares
- Technical notes
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- Figure 26: UK: Leading retailers’ share of specialists’ sales, 2009/10
Retail Advertising and Promotion
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- Key points
- Resurgence in electricals advertising
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- Figure 27: Leading electrical retailers’ advertising spending, 2006-10
- Spending relative to turnover
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- Figure 28: Selected electrical retailers’ advertising spending as % of sales, 2006-09
- Spending by media
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- Figure 29: Leading electrical retailers’ spending on advertising by media, 2010
- Content and creative
Brand Research
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- Brand map
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- Figure 30: Attitudes towards and usage of electrical retail store brands, February 2011
- Brand attitudes
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- Figure 31: Attitudes by electrical retail store brand, February 2011
- Brand personality
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- Figure 32: Electrical retail store brand personality – macro image, February 2011
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- Figure 33: Electrical retail store brand personality – micro image, February 2011
- Correspondence analysis
- Brand experience
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- Figure 34: Electrical retail store brand usage, February 2011
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- Figure 35: Satisfaction with various electrical retail store brands, February 2011
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- Figure 36: Consideration of electrical retail store brands, February 2011
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- Figure 37: Consumer perceptions of current electrical retail store brand performance, February 2011
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- Figure 38: Electrical retail store brand recommendation – Net Promoter Score, February 2011
- Brand index
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- Figure 39: Electrical retail store brand index, February 2011
- Figure 40: Electrical retail store brand index vs. recommendation, February 2011
- Target group analysis
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- Figure 41: Target groups, February 2011
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- Figure 42: Electrical retail store brand usage, by target groups, February 2011
- Group One – The Conformists
- Group Two – Simply the Best
- Group Three – Shelf Stalkers
- Group Four – Habitual Shoppers
- Group Five – The Individualists
The Consumer – Who Shops Where For Electricals?
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- Key points
- Products bought
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- Figure 43: Electrical products bought in the last 3 years, March 2011
- Who buys what?
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- Figure 44: Profile of buyers of particular electricals goods, March 2011
- Where do people buy brown goods?
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- Figure 45: Where consumers bought brown goods, March 2011
- Who buys brown goods and where?
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- Figure 46: Profile of brown goods shoppers, March 2011
- Where do people buy white goods?
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- Figure 47: Where consumers bought white goods, March 2011
- Who buys white goods and where?
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- Figure 48: Profile of white goods shoppers, March 2011
- Trend data
- Brown goods
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- Figure 49: Where consumers have bought brown goods, 2005-11
- Where people bought brown goods and what they bought
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- Figure 50: Where have they bought audio-visual products, by products purchased in the last 3 years, March 2011
- White goods
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- Figure 51: Where consumers have bought white goods, 2004-11
- Where people bought white goods and what they bought
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- Figure 52: Where consumers have bought large domestic appliances in the last three years by most popular electrical products which have been purchased in the last 3 years, March 2011
- Consumer reaction to electricals retailers
Attitudes to Buying Electrical Goods
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- Key points
- Buying attitudes
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- Figure 53: Attitudes to buying electricals goods, March 2011
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- Figure 54: Profiles of consumer attitudes, March 2011
- Attitudes to buying electricals and products bought
- Attitudes to buying electricals and retailers used
Attitudes to Buying Electricals Online
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- Key points
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- Figure 55: Attitudes to using the internet for buying electricals, March 2011
- Service
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- Figure 56: Profile of consumer attitudes to using the internet for electricals research, March 2011
- Attitudes to using the internet to buy electrical goods by products actually bought
- Attitudes to using the internet to buy electrical goods by retailers used
- Target groups
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- Figure 57: Electrical buyers target groups, March 2011
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- Figure 58: Electricals buyers target groups, March 2011
- Quality seekers (14%)
- Bargain hunters (26%)
- Replacers (16%)
- Apathetics (44%)
Consumer Attitudes to Technology
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- Key points
- The rise of new technology fatigue
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- Figure 59: Trends in agreement with selected lifestyle statements about technology, GB, 2006-10
- The impact of the internet
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- Figure 60: Trends in agreement with selected lifestyle statements with regards to the internet, GB, 2006-10
- Price elasticity of ethics
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- Figure 61: Trends in agreement with selected lifestyle statements, GB, 2006-10
Dixons Retail
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- Figure 62: Dixons retail UK: Sales as share of electrical/pc/telecoms specialists’ sales in UK, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 63: Dixons Retail: UK and Ireland financial performance, 2005/06 to 2009/10
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- Figure 64: Dixons retail plc: First half financial performance, 2009/10 and 2010/11
- Store portfolio
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- Figure 65: Dixons Retail: Group and UK & Ireland Outlet data, 2005/06 to 2009/10
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- Figure 66: Dixons Retail: UK new format store numbers 2009-11
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- Figure 67: Dixons Retail: Outlet data, by country, 2008/09 -2009/10
- Customer profiles
- Household appliances
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- Figure 68: Currys shoppers in last three years, by gender, age, and socio-economic group, March 2011
- Figure 69: Currys shoppers in last three years, by region and working status, March 2011
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- Figure 70: Currys digital/Currys/PC world shoppers in last three years, by gender, age, and socio-economic group, March 2011
- Figure 71: Currys digital/Currys/PC world shoppers in last three years, by region and working status, March 2011
- Retail offering
- E-commerce and home shopping
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- Figure 72: Dixons.co.uk: Online consumer demographics, three month average to February 2011
- Figure 73: Currys: Online consumer demographics, three month average to February 2011
- Figure 74: PC World: Online consumer demographics, three month average to February 2011
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EDA
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- Strategic evaluation
- Recent history
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- Figure 75: EDA: Members and websites by country of operation, 2011
- Financial performance
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- Figure 76: EDA: Estimated retail sales, 2008-10
- Store portfolio
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- Figure 77: EDA: Member store numbers, 2008-10
- Retail offering
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- Figure 78: EDA: Sales mix by purchase volume, 2008/09
- E-commerce
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- Figure 79: EDA: Affiliated online stores, 2010
Euronics UK (Combined Independents (Holdings) Ltd)
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- Figure 80: Euronics: Estimated sales as share of electrical retailers’ sales in the UK, 2006-10
- Figure 81: Euronics: Estimated sales as share of electrical retailers’ sales in Europe, 2006-10
- Strategic evaluation
- Recent history
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- Figure 82: Euronics: European members and fascia, by country of operation, 2011
- Financial performance
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- Figure 83: Euronics International: Sales, 2001-10
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- Figure 84: Euronics UK: Retail sales, 2006-10
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- Figure 85: Euronics International: Retail sales for major countries, 2006 and 2009-10
- Store portfolio and group membership
- Store portfolio
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- Figure 86: Euronics International: Outlet data 2011
- Figure 87: Euronics International: Outlet and membership data 2006-08
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- Figure 88: Euronics International: Sales densities and sales per outlet, 2010
- Retail offering
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- Figure 89: Euronics international, sales mix by purchase volume, 2009
- E-commerce
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- Figure 90: Euronics: European members and fascia, by country of operation, 2011
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Kesa Electricals
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- Figure 91: Comet: Sales as share of UK electrical and PC/Telecoms retailers’ sales, 2006-10
- Strategic evaluation
- Recent history
- Financial performance
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- Figure 92: Kesa Electricals: Group financial performance, 2006/07-2009/10
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- Figure 93: Kesa Electricals: First half financial performance, 2010/11
- Store portfolio
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- Figure 94: Kesa Electricals: Outlet data, 2006-2010
- Consumer profiles
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- Figure 95: Comet shoppers in last three years, by gender, age, and socio-economic group, March 2011
- Figure 96: Comet shoppers in last three years, by region and working status, March 2011
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- Figure 97: Comet shoppers in last three years, by gender, age and socio-economic group, March 2011
- Figure 98: Comet shoppers in last three years, by region and working status, March 2011
- Retail offering
- e-commerce
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- Figure 99: Kesa electricals: Estimated UK online sales, 2005/06 to 2009/10
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- Figure 100: Comet: Online consumer demographics, three month average to february 2011
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Maplin
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- Figure 101: Maplin: Sales as share of electrical specialists’ sales in UK, 2006-10
- Recent history
- Financial performance
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- Figure 102: Maplin: Group financial performance, 2006-10
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- Figure 103: Maplin: Direct sales as % of total sales and annual % change in direct sales, 2006-10
- Store portfolio
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- Figure 104: Maplin: Outlet data, 2006-10
- Retail offering
- e-commerce and home shopping
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- Figure 105: Maplin.co.uk: Profile of unique visitors, three-month average to February 2011
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Appendix – Broader Market Environment
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- Population
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- Figure 106: Europe top 5: Population breakdown, by age group, 2005
- Figure 107: Europe top 5: Population breakdown, by age group, 2010
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- Figure 108: Europe top 5: Population breakdown, by age group, 2015
- Figure 109: Europe top 5: Population breakdown, by age group, 2020
- GDP
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- Figure 110: Europe top 5: GDP (in current prices), 2000-10
- Figure 111: Europe top 5: GDP growth rates (in constant prices), 2000-10
- Consumer spending
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- Figure 112: Europe top 5: Consumer spending (in current prices), 2001-10
- Figure 113: Europe top 5: Consumer spending growth rates (in constant prices), 2001-10
- Consumer prices
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- Figure 114: Europe top 5: Consumer prices, 2001- Q1 2011
- Unemployment
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- Figure 115: Europe top 5: Average rate of unemployment, 2001-10
- Interest rates
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- Figure 116: UK and Eurozone: Interest rates, 2004-Q1 2011
- Consumer confidence
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- Figure 117: Europe top 5: Consumer confidence, March 2009-December 2010
Appendix – Brand Research
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- Figure 118: Store usage, February 2011
- Figure 119: Store commitment, February 2011
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- Figure 120: Store momentum, February 2011
- Figure 121: Store diversity, February 2011
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- Figure 122: Store satisfaction, February 2011
- Figure 123: Store recommendation, February 2011
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- Figure 124: Store attitude, February 2011
- Figure 125: Store image – Macro image, February 2011
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- Figure 126: Store image – Micro image, February 2011
- Figure 127: Profile of target groups, by demographics, February 2011
- Figure 128: Psychographic segmentation, by target groups, February 2011
- Figure 129: Store usage, by target groups, February 2011
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- Figure 130: Store index, February 2011
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Appendix – Who Shops Where For Electricals?
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- Products bought
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- Figure 131: Most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
- Figure 132: Next most popular which electrical products have been purchased in the last 3 years, by demographics, March 2011
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- Figure 133: Other which electrical products have been purchased in the last 3 years, by demographics, March 2011
- Retailers used for brown goods
- In-store
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- Figure 134: Most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Figure 135: Next most popular stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
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- Figure 136: Other stores where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Online
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- Figure 137: Most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Figure 138: Next most popular websites where consumers have bought audio-visual products in the last 3 years, by demographics, March 2011
- Retailers used for kitchen appliances
- In-store
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- Figure 139: Most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
- Figure 140: Next most popular stores where consumers have bought Kitchen appliances in the last 3 years, by demographics, March 2011
- Online
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- Figure 141: Websites where consumers have bought kitchen appliances in the last 3 years, by demographics, March 2011
- Products bought and retailers used
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- Figure 142: Where have they bought audio-visual products in the last 3 years by most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 143: Where have they bought audio-visual products in the last 3 years by next most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 144: Where have they bought audio-visual products in the last 3 years by other which electrical products have been purchased in the last 3 years, March 2011
Appendix – Attitudes to Buying Electrical Goods
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- Figure 145: Most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
- Figure 146: Next most popular consumer attitudes towards shopping for electricals, by demographics, March 2011
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- Figure 147: Other consumer attitudes towards shopping for electricals, by demographics, March 2011
- Attitudes to buying and products bought
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- Figure 148: Consumer attitudes towards shopping for electricals by most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 149: Consumer attitudes towards shopping for electricals by next most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 150: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
- Attitudes to buying electricals and retailers bought from
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- Figure 151: Consumer attitudes towards shopping for electricals, by most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
- Figure 152: Consumer attitudes towards shopping for electricals, by next most popular where have they bought ‘In-store’ audio-visual products in the last 3 years, March 2011
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- Figure 153: Consumer attitudes towards shopping for electricals by most popular where have they bought ‘Online’ audio-visual products in the last 3 years, March 2011
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Appendix – Attitudes to Buying Electricals Online
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- Figure 154: Most popular consumer attitudes towards shopping for electricals, March 2011
- Figure 155: Next most popular consumer attitudes towards shopping for electricals, March 2011
- Further analysis
- Attitudes to using the Internet to buy electrical goods by products actually bought
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- Figure 156: Consumer attitudes towards shopping for electricals, by most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 157: Consumer attitudes towards shopping for electricals, by next most popular which electrical products have been purchased in the last 3 years, March 2011
- Figure 158: Consumer attitudes towards shopping for electricals, by other which electrical products have been purchased in the last 3 years, March 2011
- Attitudes to using the Internet to buy electrical goods by retailers used
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- Figure 159: Consumer attitudes towards shopping for electricals, by next most popular which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
- Figure 160: Consumer attitudes towards shopping for electricals, by other which ‘In-store’ electrical products have been purchased in the last 3 years, March 2011
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- Figure 161: Consumer attitudes towards shopping for electricals, by most popular which ‘Online’ electrical products have been purchased in the last 3 years, March 2011
- Figure 162: Consumer attitudes towards shopping for electricals by which next most popular ‘Online’ electrical products have been purchased in the last 3 years, March 2011
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- Figure 163: Target groups, by demographics, March 2011
- Figure 164: Consumer attitudes towards shopping for electricals, by target groups, March 2011
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- Figure 165: Consumer attitudes towards shopping for electricals, March 2011
- Figure 166: Which electrical products have been purchased in the last 3 years, by target groups, March 2011
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