Table of Contents
Introduction
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- Research methodology
- Crown copyright
- Abbreviations
Executive Summary
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- Broadband penetration and device ownership
- Digital divide persists
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- Figure 1: Broadband penetration, 2004-10
- Ebooks grabbing the headlines, but much penetration remains low as yet
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- Figure 2: Electronic devices have at home, October 2010-December 2010
- Internet usage
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- Figure 3: Activities personally done on the internet at home in the last three months, October 2010-December 2010
- Browser wars
- Mobile internet popularity on the rise
- Christmas boost for e-tailers?
- Innovation
- Special focus – online dating
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- Figure 4: Participation in online dating, April 2009-December 2010
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- Figure 5: Words/phrases associated with online dating, April 2009-December 2010
- What we think
Who’s Innovating?
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- Key points
- iPad 2 cements Apple’s grip on tablet market
- iPlayer extends its reach beyond the BBC
- LightRadio may boost mobile coverage
- McDonald’s moves to pay and wave
- Toshiba unveils no-glasses 3D TVs
- Soul2Match automates online dating
Broadband Penetration
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- Key points
- Penetration inches upward but some groups remain marginalised
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- Figure 6: Broadband penetration by demographics, 2004-10
- Market share figures hide BT’s continuing huge influence
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- Figure 7: Market share of fixed broadband providers in the UK (estimated figures Q3 2010)
- Broadband for all…?
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- Figure 8: Proportion of households, by region with sub 2 mbps lines, UK 2011
- Broadband access key to economic success
- Reaching the final third is the challenge
- What is NGA superfast broadband?
- Broadband speed – not all it is made out to be
- Variation by technology
Device Ownership Analysis
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- Key points
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- Figure 9: Electronic devices have at home, April 2009-December 2010
- iPhone being caught by Android
- E-books in the ascendancy…
- …and driving device sales
- Can Nintendo continue to forge new markets?
- HD comes of age as Sky updates EPG
Internet Usage Experiences
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- Key points
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- Figure 10: Activities personally done on the internet at home in the last three months, April 2009-December 2010
- Chrome taking IE market share to leave Firefox winner in Europe…
- …as Google pursues Microsoft at every turn
- ‘Do not track’ protects privacy…
- …as search undermines it
- Social networking struggling to convince marketers
Mobile Usage Experiences
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- Key points
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- Figure 11: Sites visited in the last three months using a mobile phone, July 2009-December 2010
- Hot spot access getting hotter
- Android phones get another browser
- Mobile payments taking off…
- …as geolocation services add to mobile experience
- Limitations of the mobile advertising medium exposed
- Leg work taken out of on-the-spot price comparison
- BBC iPlayer to boost watching video on mobile
Buying Behaviours
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- Key points
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- Figure 12: Types of websites purchased from in the last three months, April 2009-December 2010
- Impact of Christmas good – but not great…
- …as snow takes the rap
- Delivery and customer satisfaction moving to centre stage
- The only way is multi-channel
- Take VAT
- Clothing benefits from Christmas and customer service…
- …as does food
Participation in Online Dating
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- Key points
- Rise in online singles good for dating sites
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- Figure 13: Current personal situation, April 2009-December 2010
- Internet undermining relationships…?
- Those looking for love are young and wealthy
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- Figure 14: Current personal situation, by demographics, December 2010
- Overall picture unchanged
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- Figure 15: Participation in online dating, April 2009-December 2010
- Singles keen on a relationship most likely to be proficient in online dating
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- Figure 16: Participation in online dating, by current personal situation, December 2010
- Romance not the best basis for finding an online partner?
Perceptions of Online Dating
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- Key points
- Unsafe, expensive, embarrassing, desperate – not the ideal image
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- Figure 17: Words/phrases associated with online dating, April 2009-December 2010
- Safety a key driver for dating sites
- Expense a key deterrent – beware Facebook?
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- Figure 18: Words/phrases associated with online dating, by current personal situation, December 2010
- Even existing users see online dating as expensive – but fun and easy to use
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- Figure 19: Words/phrases associated with online dating, by participation in online dating, December 2010
- Mobile apps present opportunities and challenges for existing operators
- Lapsed users feel the stigma?
Appendix – Device Ownership Analysis
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- Figure 20: Most popular electronic devices have at home, by demographics, December 2010
- Figure 21: Next most popular electronic devices have at home, by demographics, December 2010
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- Figure 22: Other electronic devices have at home, by demographics, December 2010
- Figure 23: Least popular electronic devices have at home, by demographics, December 2010
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Appendix – Internet Usage Activities
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- Figure 24: Most popular activities personally done on the internet at home in the last three months, December 2010
- Figure 25: Next most popular activities personally done on the internet at home in the last three months, December 2010
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- Figure 26: Popular activities personally done on the internet at home in the last three months, December 2010
- Figure 27: Other activities personally done on the internet at home in the last three months, December 2010
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- Figure 28: Least popular activities personally done on the internet at home in the last three months, December 2010
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Appendix – Mobile Usage Activities
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- Figure 29: Most popular sites visited in the last three months using a mobile phone, by demographics, December 2010
- Figure 30: Next most popular sites visited in the last three months using a mobile phone, by demographics, December 2010
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- Figure 31: Other sites visited in the last three months using a mobile phone, by demographics, December 2010
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Appendix – Buying Behaviours
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- Figure 32: Most popular types of websites purchased from in the last three months, by demographics, December 2010
- Figure 33: Next most popular types of websites purchased from in the last three months, by demographics, December 2010
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- Figure 34: Other types of websites purchased from in the last three months, by demographics, December 2010
- Figure 35: Least popular types of websites purchased from in the last three months, by demographics, December 2010
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Appendix – Participation in Online Dating
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- Figure 36: Current personal situation, by demographics, December 2010
- Figure 37: Participation in online dating, by demographics, December 2010
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Appendix – Perceptions of Online Dating
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- Figure 38: Most popular words/phrases associated with online dating, by demographics, December 2010
- Figure 39: Next most popular words/phrases associated with online dating, by demographics, December 2010
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