Table of Contents
Scope and Themes
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- What you need to know
- Definition
- Data sources
- Consumer survey data
- Advertising sources
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Overview
- Online marketing strategies
- Market factors—the economy is only slightly better
- Purchasing and usage
- Changes in purchasing habits
- Changes in spending
- Where women shop for beauty care
- Loyalty cards perks
- Attitudes regarding price, value, and online offers
- Attitudes regarding packaging
- Impact of race/Hispanic origin
Insights and Opportunities
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- Vending machines boost beauty sales
- Kiosks
Inspire Insights
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- Trend: Cool Vending
Market Factors
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- Key points
- Not a protected species
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- Figure 1: Changes in purchase habits of color cosmetics in the past six months, among women, December 2010
- Figure 2: Changes in purchase habits of facial skincare in the past six months, among women, December 2010
- Female demographics are changing
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- Figure 3: Projected U.S. population, by age and gender, 2010
- The retailer’s role
Beauty Retail Innovators
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- Search engine marketing (SEM)
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- Figure 4: Popular online marketing tools, 2010
- Online contests
- Social networking
- Social media strategies by retailer
- Beauty bloggers
Marketing Strategies
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- Mass merchandisers
- Walmart
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- Figure 5: Most consumers see little difference between mass and high-end beauty
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- Figure 6: Impact of digital signage on Walmart departments
- Target
- Drug stores
- Supermarkets
- Department stores
- Boutique/specialty stores
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- Figure 7: Ulta brand qualities
- Figure 8: Ulta television ad
- Other specialty chains
- Direct sellers
- Facts about the direct selling industry:
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- Figure 9: Brand analysis of Anew, 2011
- Figure 10: Avon Anew television ad, 2010
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- Figure 11: Brand analysis of Mary Kay, 2011
- Figure 12: Mary Kay television ad, 2010
Purchases and Usage
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- Key points
- Eye makeup leads color cosmetics
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- Figure 13: Purchases of color cosmetics and facial skincare in the past six months, among women, by age, December 2010
- Anti-aging dominates facial skincare
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- Figure 14: Purchases of color cosmetics and facial skincare in the past six months, among women, by HH income, December 2010
Changes in Purchasing Habits
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- Key points
- Shoppers research cosmetic purchases online
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- Figure 15: Changes in purchase habits of color cosmetics in the past six months, among women, by age, December 2010
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- Figure 16: Changes in purchase habits of color cosmetics in the past six months, among women, by HH income, December 2010
- Time availability impacts bargain hunting in facial skincare
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- Figure 17: Changes in purchase habits of facial skincare products in the past six months, among women, by age, December 2010
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- Figure 18: Changes in purchase habits of facial skincare in the past six months, among women, by HH income, December 2010
Changes in Spending
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- Key points
- Younger women increased spending
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- Figure 19: Changes in amount spent on color cosmetics, by age, December 2010
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- Figure 20: Changes in amount spent on color cosmetics, by HH income, December 2010
- Young women embrace anti-aging skincare
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- Figure 21: Changes in amount spent on facial skincare, by age, December 2010
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- Figure 22: Changes in amount spent on facial skincare, by HH income, December 2010
Where Women Shop for Beauty Care
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- Key points
- Admitting they shop at Walmart
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- Figure 23: Retailers shopped for color cosmetics purchases in the past six months, among women, by age, December 2010
- Figure 24: Retailers shopped for color cosmetics purchases in the past six months, among women, by HH income, April 2010
- More older women shop drug stores for skincare
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- Figure 25: Retailers shopped for facial skincare in the past six months, among women, by age, December 2010
- Upper-income women shop specialty stores for facial skincare
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- Figure 26: Retailers shopped for facial skincare in the past six months, among women, by HH income, December 2010
Loyalty Card Perks
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- Key points
- Loyalty card diversity
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- Figure 27: Interest in retailer loyalty cards, among women, by age, December 2010
Attitudes Regarding Price, Value, and Online Offers
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- Key points
- Does price reflect quality?
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- Figure 28: Attitudes toward price, value, and online offers among women, by age, December 2010
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- Figure 29: Attitudes toward price, value, and online offers among women, by HH income, December 2010
Attitudes Regarding Packaging
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- Key points
- Multifaceted packaging
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- Figure 30: Attitudes toward product packaging, among women, by age, December 2010
Impact of Race/Hispanic Origin
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- Changes in purchase habits
- Key points
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- Figure 31: Purchases of color cosmetics and facial skincare in the past six months, among women, by race/Hispanic origin, December 2010
- Hispanics favor coupons and online promotions
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- Figure 32: Changes in purchase habits of color cosmetics in the past six months, among women, by race/Hispanic origin, December 2010
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- Figure 33: Changes in purchase habits of facial skincare products in the past six months, among women, by race/Hispanic origin, December 2010
- Blacks and Hispanics are still big spenders
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- Figure 34: Changes in amount spent on color cosmetics, by race/Hispanic origin, December 2010
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- Figure 35: Changes in amount spent on facial skincare, by race/Hispanic origin, December 2010
- Ethnic population shifts impact retailer assortments
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- Figure 36: Retailers used for color cosmetics purchases in the past six months, among women, by race/Hispanic origin, December 2010
- Figure 37: Retailers used for facial skincare purchases in the past six months, among women, by race/Hispanic origin, December 2010
- Blacks and Hispanics embrace mobile shopping
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- Figure 38: Attitudes toward price, value, and online offers among women, by race/Hispanic origin, December 2010
Custom Consumer Groups
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- Key points
- Single moms were the biggest beauty purchasers
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- Figure 39: Purchases of color cosmetics and facial skincare in the past six months among women, by children/ marital status, December 2010
- Unmarried moms made the most changes
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- Figure 40: Changes in purchasing habits of color cosmetics in the past six months, among women, by marital status/presence of children, December 2010
- Changes in purchasing habits, facial skincare
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- Figure 41: Changes in purchase habits of facial skincare products in the past six months, among women, by marital status/presence of children, December 2009
Cluster Analysis
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- Continuers
- Demographics
- Characteristics
- Opportunity
- Payers
- Demographics
- Characteristics
- Opportunity
- Shoppers
- Demographics
- Characteristics
- Opportunity
- Cluster characteristics
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- Figure 42: Beauty retail clusters, December 2010
- Figure 43: Interest in retailer loyalty cards by beauty retail clusters, December 2010
- Figure 44: Attitudes toward product packaging, by beauty retail clusters, December 2010
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- Figure 45: Changes in purchase habits of color cosmetic products in the past six months, by beauty retail clusters, December 2010
- Figure 46: Attitudes toward price, value, and online offers, by beauty retail clusters, December 2010
- Cluster demographics
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- Figure 47: Beauty retail clusters, by age group, December 2010
- Figure 48: Beauty retail clusters, by household income, December 2010
- Figure 49: Beauty retail clusters, by race, December 2010
- Cluster methodology
Appendix—Trade Associations
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