This report considers the world of social media, giving an overview of the various online services that facilitate social experiences. In particular, this report investigates how members, as well as companies and advertisers, are using and responding to social networks.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Introduction
Executive Summary
Future Opportunities
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context
Strengths and Weaknesses
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
Users of Social Networks
Accessing Social Networks
Why Use Social Networks?
General Attitudes towards Social Networks
Targeting Opportunities
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Who’s Innovating?
Branches of Social Media
Companies and Products
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Internal Market Environment
Appendix – Broader Market Environment
Appendix – Leading Social Networks
Appendix – Users of Social Networks
Appendix – Accessing Social Networks
Appendix – Why Use Social Networks
Appendix – General Attitudes towards Social Networks
Appendix – Targeting Opportunities
21st December 2011
“Smart mobile devices, including smartphones and tablet computers, are enabling technology for a more connected future. One of the trends to emerge in 2012 is wearable technologies that record one’s well-being and travels; these personal data could go on to become a new currency, with users opting-in to share their ... 
29th September 2011
“Google Plus can be a threat to Facebook given its existing reach and wide mix of products that can be integrated into the recently launched social network, but it will take time for the search giant to flesh out its offerings for both consumers and companies alike. Facebook, however, retains ...
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Facebook’s focus on social designs has made it the top social networking site in the UK. Mintel’s research shows that 73% of internet users have used Facebook, and 57% are regular users who visit Facebook at least once a week.
