This report will analyse the trends behind the growth of the ‘always-on’ consumer in the UK today and explore the way in which this has affected relationships between friends and family. It will also seek to provide insight into who is more likely to be connected, as well as the impact that this has had on face-to-face communication during leisure activities outside of the home.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Future Opportunities
Market in Brief
Market
Market
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Issues in the Market
Internal Market Environment
Broader Market Environment
The Communications Market in Context
Communication between Friends and Family
Trends in Communication Patterns
Consumer
Consumer
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Attitudes Towards Communication Channels
Usage of Technology to Arrange Leisure Activities
Attitudes Towards Mobile Communication
Attitudes Towards Social Networks
What do Consumers Like to Share Online?
Connected Consumer Targeting Opportunities
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Brand/Company
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Appendix – Trends in Communication Patterns
Appendix – Communication Between Friends and Family
Appendix – Trends in Communication Patterns
Appendix – Attitudes Towards Communication Channels
Appendix – Usage of Technology to Arrange Leisure Activities
Appendix – Attitudes Towards Mobile Communication
Appendix – Attitudes Towards Social Networks
Appendix – What do Consumers Like to Share Online?
Appendix – Connected Consumer Targeting Opportunities
29th October 2010
The launch of a handset from the social network seems a logical move. How will this impact on attitudes to mobiles in general, and will it encourage older mobile users to experiment with the 3G web?
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SMS text messages are the most popular communications channel, used on a daily basis by 55% of respondents, closely followed by mobile voice calls (44%). Usage of fixed-line calls is driven by older respondents, with 50% of over-55’s communicating this way on a weekly basis. In addition, over a third of respondents send a letter on a monthly basis.
