Table of Contents
Issues in the Market
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- Key themes
- Definition
- Abbreviations
Future Opportunities
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- When it’s less about need, and more about want…
- For your viewing pleasure
- Talk to me
- … when it’s less about hunger and more about stress
- And… relax
- More than just a snack
- Shout it out!
Market in Brief
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- 20 billion snacking occasions annually
- Both health and indulgence are in demand
- Snacks face a challenge as over-55s and ABs to grow
- Nine in ten adults snack
- Taste is key in snack choice
- Hunger drives snacking
Internal Market Environment
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- Key points
- Weight management still on the agenda
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- Figure 1: Trends in attitudes towards weight management and food, 2005-09
- Indulgence
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- Figure 2: Trends in attitudes towards healthy eating, 2005-09
- Availability of snacks on the go
- Convenience stores
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- Figure 3: Convenience stores: Sales and outlet numbers, by type of retailer, 2008
- Vending machines
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- Figure 4: UK vending market, by volume and value, 2004-09
- The unselfish side of snacking
Broader Market Environment
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- Key points
- One in four in healthy finances
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- Figure 5: Trends in how respondents describe their financial situation, February 2009-April 2010
- Growth in the number of over-55s a challenge for the snack market?
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- Figure 6: Trends in the age structure of the UK population, 2010-15
- ABs' projected growth bodes well for nuts
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- Figure 7: Changes in adult population, by socio-economic group, 2010-15
- Power without pestering
- Pocket money averages at £5
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- Figure 8: Total amount of money received in a week – 7-14-year-olds, 2005-09
- Figure 9: Children who regularly snack/nibble between meals, 2006-09
- School food has healthy aims
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- Figure 10: Top 15 foods 7-16-year-olds snack on between meals, by age, 2009
- Consumer time spent in transit
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- Figure 11: Average trips per person per year, by most common trip purpose, 1995/97-2008
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- Figure 12: Average trip duration, by most common trip purpose, 1995/97-2008
Competitive Context
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- Key points
- Sweets are far down the list of spending priorities
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- Figure 13: Consumer spending priorities, April 2010
- Sitting down to eat
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- Figure 14: Frequency of visiting various foodservice outlets, 2005-09
- Fast food chains
- Coffee shops
- Sandwich bars
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- Range extension and brands dominate
- Vegetarian and environmentally-friendly are top claims
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- Figure 15: Top 15 claims in snack food markets in the UK, share of total new launches, 2009
- No additives gaining
- Recession sees economy launches leap ahead
- Healthy launches outside top ten
- Themes
- Single-portion snacks
- Sharing size snacks expand from savoury to sweet
- Calorie-controlled launches small but steady
- Convenience meets five-a-day
Market Size and Outlook
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- Key points
- At home
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- Figure 16: Estimated number of adult at-home snacking occasions, 2010
- On the go
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- Figure 17: Estimated number of adult on-the-go snacking occasions, 2010
- Snacking occasions by gender and age
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- Figure 18: Estimated number of adult snacking occasions, by gender, 2010
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- Figure 19: Estimated number of adult snacking occasions, by age, 2010
- Challenges and opportunities ahead
- Consumer confidence and the World Cup
- Demographic changes and healthy eating
Segment Performance
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- Key points
- Fresh fruit leads by size, cereal bars by growth
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- Figure 20: UK retail sales of selected food categories associated with snacking, by value, 2009
- Figure 21: UK retail sales of selected food categories associated with snacking, percentage change in value, 2004-09
- Fresh fruit
- Chocolate
- Crisps
- Sandwiches and bread
- Sweet biscuits
- Cereal bars
Brand Communication and Promotion
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- Key points
- Adspend dips in recession
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- Figure 22: Topline adspend across snack-related markets, 2005-09
- Chocolate dominates adspend
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- Figure 23: Adspend, by category in the UK snacks market, 2007-09
- Major chocolate players lead in adspend
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- Figure 24: Adspend, by company (top ten) in the UK snacks market, 2007-09
- TV continues to dominate
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- Figure 25: Adspend, by media type in the UK snacks market, 2007-09
- Themes in advertising and marketing
- Prizes and promotions
- Two-way communications
- Not just snack, but a break
- The World Cup
Consumer – Usage and Frequency
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- Key points
- Just 8% of adults never eat snacks
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- Figure 26: Frequency of snacking at home and on the go, March 2010
Consumer – Choice of Snacks
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- Key points
- Fruit, chocolate and crisps top snack list
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- Figure 27: Common snacks eaten between meals, March 2010
- Portability drives on-the-go usage
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- Figure 28: Top six snacks eaten at home and on the go, March 2010
- Women choose healthy, men prefer filling
Consumer – What They Look For in a Snack
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- Key points
- Taste is key to snack choice
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- Figure 29: Important considerations in choosing snacks, March 2010
- Convenience appeals ahead of portability
- Health attracts a sizeable minority
- Men are price-led, women care about health
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- Figure 30: Difference from average in considerations in choosing snacks, by gender, March 2010
- Youngsters want filling snacks, older consumers look for convenience
Consumer – When and Why Do They Snack?
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- Key points
- Hunger drives snacking
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- Figure 31: Common reasons and occasions for eating snacks, March 2010
- Two in five snack when bored
- One in five snack out of habit
- Women snack for more reasons than men
- Snacking reasons reflect on snack choice
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- Figure 32: Snacks more/less popular than average among consumers snacking for particular reason, March 2010
Consumer – Target Groups
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- Key points
- Four target groups
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- Figure 33: Target groups for snacks, March 2010
- Practicals
- Health-led
- Convenience-led
- Indulgers
Appendix – Internal Market Environment
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- Figure 34: Attitudes towards treats, low-calorie products and busy lifestyles, by demographics, 2009
- Figure 35: Attitudes towards weight management, by demographics, 2009
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Appendix – Broader Market Environment
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- Figure 36: Trends in how respondents describe their financial situation, February-September 2009
- Figure 37: Trends in how respondents describe their financial situation, November 2009-March 2010 (continued)
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Appendix – Competitive Context
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- Figure 38: Frequency of visiting coffee shops, sandwich bars and fast food restaurants, by demographics, 2009
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Appendix – Who’s Innovating?
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- Figure 39: Percentage point change in the share of top claims in new product launches in snack foods markets in the UK, 2007-09
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Appendix – Consumer – Usage and Frequency
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- Figure 40: Frequency and place of snacking, March 2010
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- Figure 41: Frequency of snacking anywhere (at home or on the go), by demographics, March 2010
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- Figure 42: Frequency of snacking at home, by demographics, March 2010
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- Figure 43: Frequency of snacking on the go, by demographics, March 2010
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Appendix – Consumer – Choice of Snacks
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- Figure 44: Common snacks eaten between meals, by place of snacking, March 2010
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- Figure 45: Most popular common snacks eaten between meals, by demographics, March 2010
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- Figure 46: Next most popular common snacks eaten between meals, by demographics, March 2010
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- Figure 47: Other common snacks eaten between meals, by demographics, March 2010
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- Figure 48: Most popular common snacks eaten between meals at home, by demographics, March 2010
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- Figure 49: Next most popular common snacks eaten between meals at home, by demographics, March 2010
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- Figure 50: Other common snacks eaten between meals at home, by demographics, March 2010
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- Figure 51: Most popular common snacks eaten between meals on the go, by demographics, March 2010
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- Figure 52: Next most popular common snacks eaten between meals on the go, by demographics, March 2010
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Appendix – Consumer – What They Look For in a Snack
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- Figure 53: Important considerations in choosing snacks, March 2010
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- Figure 54: Most popular important considerations in choosing snacks, by demographics, March 2010
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- Figure 55: Next most popular important considerations in choosing snacks, by demographics, March 2010
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- Figure 56: Other important considerations in choosing snacks, by demographics, March 2010
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- Figure 57: Important considerations in choosing snacks, by type of snacker, March 2010
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Appendix – Consumer – When and Why Do They Snack?
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- Figure 58: Common occasions of eating snacks, March 2010
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- Figure 59: Most popular common occasions of eating snacks, by demographics, March 2010
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- Figure 60: Next most popular common occasions of eating snacks, by demographics, March 2010
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- Figure 61: Snacks, by occasions of eating snacks, March 2010
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- Figure 62: Snacks eaten between meals, by occasion of eating snacks, March 2010 (continued)
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Appendix – Consumer – Target Groups
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- Figure 63: Target groups, by demographics, March 2010
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- Figure 64: Important considerations in choosing snacks, by target groups, March 2010
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- Figure 65: Frequency and place of snacking, by target groups, March 2010
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- Figure 66: Common snacks eaten between meals, by target groups, March 2010
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- Figure 67: Common occasions of eating snacks, by target groups, March 2010
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