Table of Contents
Issues in the Market
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- Definition
- Abbreviations
Future Opportunities
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- ‘You had me at burger and fries’
- Back to the essence
- Give it some soul
Market in Brief
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- Blurring channels
- Reimaging
- Consumer usage of and attitudes towards chicken/burger bars
Internal Market Environment
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- Key points
- Eat-in versus takeaway – trends in fast food
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- Figure 1: Trends in eating take aways and eating in at fast food restaurants in the last 12 months, 200509
- Frequency of eating takeaways/eating in fast food restaurants
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- Figure 2: Trends in frequency of eating take aways and eating-in at fast food restaurants in the last 12 months, 2005-09
- Attitudes towards fast food
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- Figure 3: Attitudes towards fast food, 2005-09
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- Figure 4: Trends in attitude towards bread consumption, June 2009-December 2009
- Attitudes towards food habits
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- Figure 5: Healthy lifestyle trends, December 2008-December 2009
- Figure 6: Trends in attitudes towards food habits, 2005-09
- Youth TGI tables
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- Figure 7: Attitudes towards food habits, 2005-09
- Figure 8: Trends in food places where 7-19-year-olds go to eat-in and takeaway, 2008-09
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- Figure 9: Trends in frequency of eating in at food places, 2008-09
- Government concerns on healthy eating
- Food Standards Agency (FSA)
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- Figure 10: Selection of fast food brands’ strategies regarding nutritional content, 2009
- Consumer attitudes towards nutritional labelling
- ‘Health by stealth’
Broader Market Environment
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- Key points
- Price promotion may just be a bandage hiding a flawed pricing structure
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- Figure 11: GDP, PDI, consumer expenditure and savings, at constant 2004 prices, 2004-14
- Menu innovation to distract consumers from discounting
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- Figure 12: Trends in personal concerns, June-December 2009
- Figure 13: Trends in consumer sentiment for the coming year, January 2009-December 2009
- Can chicken/burger bars appeal to an aging population?
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- Figure 14: Forecast adult population trends, by lifestage, 2004-14
- Both menu and venue flexibility key in attracting various household sizes
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- Figure 15: UK households, by size, 2004-14
Competitive Context
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- Key points
- Dining out is a priority for consumers
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- Figure 16: Consumer spending priorities, March 2009
- Figure 17: UK eating out market size and forecast, 2004-14
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- Figure 18: Eating habit trends, June-December 2009
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- Figure 19: Eating out market*, by sector, 2004-08
- Pub as the hub
- Fast casual dining (FCD) & premium economy venues
Strengths and Weaknesses in the Market
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- Strengths
- Weaknesses
Who’s Innovating?
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- Key points
- KFC tentatively joining the healthy eating bandwagon
- Are premium economy venues trying to tap into the idea of tiered pricing structures?
- While you wait
- New menu additions
- Websites
- Innovations from over the US
Market Size and Forecast
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- Key points
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- Figure 20: UK chicken and burger market, 2004-14
Segment Performance
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- Key points
- Burger bars
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- Figure 21: UK burger bar market, 2004-14
- Chicken bars
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- Figure 22: UK chicken bar market, 2004-14
- Factors used in the forecast
Market Share
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- Key points
- Mixed bag in terms of outlet growth
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- Figure 23: Leading chicken and burger chain operators, by number of outlets, 2005 and 2008-09
Companies and Products
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- Key points
- Burger King
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- Figure 24: Burger King Ltd, financial performance, 2007 and 2008
- Kentucky Fried Chicken
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- Figure 25: KFC (Great Britain) Ltd*, financial performance, 2007 and 2008
- McDonald’s Restaurants Ltd
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- Figure 26: McDonald’s Restaurants Ltd*, financial performance, 2007 and 2008
- Nando’s Chicken Restaurants Ltd
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- Figure 27: Nando’s Chickenland Ltd, financial performance, 2008 and 2009
- Premium economy/niche brands
- Gourmet burger bars: Overview
- Byron Hamburgers
- Clapham House Group PLC (Gourmet Burger Kitchen)
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- Figure 28: Gourmet Burger Kitchen*, financial performance, 2008 and 2009
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- Figure 29: Examples of GBK price promotions, 2009-10
- Ed’s Easy Diner
- Fine Burger Co (FBC)
- Haché
- The Ultimate Burger
Brand Elements
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- Key points
- Brand map
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- Figure 30: Attitudes towards and visitation of chicken and burger bar brands, December 2009
- Brand qualities of chicken and burger bar brands
- McDonald’s top brand, but Nando’s healthiest
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- Figure 31: Personalities of various chicken and burger bar brands, December 2009
- Experience of chicken and burger bar brands
- McDonald’s most popular, GBK lacks awareness
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- Figure 32: Consumer usage of various chicken and burger bar brands, December 2009
- Brand consideration for chicken and burger bar brands
- Sit-in restaurants most considered
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- Figure 33: Consideration of various chicken and burger bar brands, December 2009
- Brand satisfaction for chicken and burger bar brands
- Healthy brands most satisfying
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- Figure 34: Satisfaction with various chicken and burger bar brands, December 2009
- Brand commitment to chicken and burger bar brands
- McDonald’s guiltily irresistible
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- Figure 35: Commitment to various chicken and burger bar brands, December 2009
- Brand intentions for chicken and burger bar brands
- Nando’s has best retention
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- Figure 36: Future usage intentions for various chicken and burger bar brands, December 2009
- Brand recommendation for chicken and burger bar brands
- Health and authenticity most likely to be recommended
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- Figure 37: Recommendation of various chicken and burger bar brands, December 2009
- Burger King
- What the consumer thinks
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- Figure 38: Attitudes towards the Burger King brand, December 2009
- KFC
- What the consumer thinks
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- Figure 39: Attitudes towards the KFC brand, December 2009
- McDonald’s
- What the consumer thinks
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- Figure 40: Attitudes towards the McDonald’s brand, December 2009
Brand Communication and Promotion
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- Key points
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- Figure 41: Advertising expenditure, by selected chicken and burger bar operators, November 2008-October 2009
Who Visits Chicken/Burger Bars?
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- Key points
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- Figure 42: Fried chicken or burger restaurants eaten in or bought takeaway in the last three months, December 2009
- Demographic profiles
- Gender wars
- Socio-economic influences
Frequency of Visiting Chicken/Burger Bars
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- Key points
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- Figure 43: Frequency of visiting chicken/burger bars, December 2009
- Demographic profiles
Attitudes towards Chicken/Burger Bars
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- Key points
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- Figure 44: Attitudes towards chicken/burger bars, December 2009
- Demographic profiles
- Gender differences
- Socio-economic influences
- Brands
- Frequency of use
Chicken/Burger Bars Targeting Opportunities
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- Key points
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- Figure 45: Chicken/burger bars target groups, December 2009
- Real Foodies (49% of respondents)
- Unsuitable (20% of respondents)
- Burger Devotees (16% of respondents)
- Last Resorters (15% of respondents)
Appendix – Internal Market Environment
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- Figure 46: Trends in eating take aways and eating-in at fast food restaurants in the last 12 months, by demographics, 2009
- Figure 47: Frequency of eating takeaways, by detailed demographics, 2009
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- Figure 48: Frequency of eating-in at fast food restaurant, by detailed demographics, 2009
- Figure 49: Attitudes towards food habits, by detailed demographics, 2009
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- Figure 50: Attitudes towards food habits, by detailed demographics, 2009
- Figure 51: Attitudes towards food habits, by detailed demographics, 2009
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- Figure 52: Attitudes towards food habits, by detailed demographics, 2009
- Figure 53: Food places where 7-19-year-olds go to eat-in, by detailed demographics, 2009
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- Figure 54: Food places where 7-19-year-olds go to eat-in, by detailed demographics, 2009
- Figure 55: Food places 7-19-year-olds go to for take aways, by detailed demographics, 2009
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- Figure 56: Food places 7-19-year-olds go to for take aways, by detailed demographics, 2009
- Figure 57: Trends in frequency of eating in at food places, by detailed demographics, 2009
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- Figure 58: Trends in frequency of having take aways from food places, by detailed demographics, 2009
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Appendix – Who Visits Chicken/Burger Bars?
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- Figure 59: Most popular chicken/burger visited, by detailed demographics, December 2009
- Figure 60: Next most popular chicken/burger visited, by detailed demographics, December 2009
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- Figure 61: Most popular chicken/burger visited, by chicken/burger visited, December 2009
- Figure 62: Next most popular chicken/burger visited, by chicken/burger visited, December 2009
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Appendix – Frequency of Visiting Chicken/Burger Bars
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- Figure 63: Frequency of visiting chicken/burger bars, by detailed demographics, December 2009
- Figure 64: Frequency of visiting chicken/burger bars, by chicken/burger bars visited, December 2009
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- Figure 65: Most popular chicken/burger bars visited, by frequency of visitng chicken/burger bars, December 2009
- Figure 66: Next most popular chicken/burger bars visited, by frequency of visitng chicken/burger bars, December 2009
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Appendix – Attitudes towards Chicken/Burger Bars
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- Figure 67: Most popular attitudes towards chicken/burger bars, by detailed demographics, December 2009
- Figure 68: Next most popular attitudes towards chicken/burger bars, by detailed demographics, December 2009
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- Figure 69: Most popular attitudes towards chicken/burger bars, by chicken/burger bars visited, December 2009
- Figure 70: Next most popular attitudes towards chicken/burger bars, by chicken/burger bars visited, December 2009
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- Figure 71: Most popular chicken/burger bars visited, by attitudes towards chicken/burger bars, December 2009
- Figure 72: Next most popular chicken/burger bars visited, by attitudes towards chicken/burger bars, December 2009
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- Figure 73: Frequency of visiting chicken/burger bars, by attitudes towards chicken/burger bars, December 2009
- Figure 74: Most popular attitudes towards chicken/burger bars, by frequency of visiting chicken/burger bars, December 2009
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- Figure 75: Next most popular attitudes towards chicken/burger bars, by frequency of visiting chicken/burger bars, December 2009
- Figure 76: Most popular attitudes towards chicken/burger bars, by attitudes towards chicken/burger bars, December 2009
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- Figure 77: Next most popular attitudes towards chicken/burger bars, by attitudes towards chicken/burger bars, December 2009
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Appendix – Chicken/Burger Bars Targeting Opportunities
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- Figure 78: Chicken/burger bar target groups, by detailed demographics, December 2009
- Figure 79: Chicken/burger bar target groups, by chicken/burger bars visited, December 2009
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- Figure 80: Chicken/burger bar target groups, by frequency of visiting chicken/burger bars, December 2009
- Figure 81: Chicken/burger bar target groups, by attitudes towards chicken/burger bars, December 2009
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