CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
After a tumultuous 2009, the hotel category appears to be stabilizing, if not recovering. As hoteliers position themselves to capitalize on renewed interest in travel, implementing strategies and tactics that appeal to more resilient demographics are critical. In this report, Mintel takes a look at how the hotel industry has dealt with the recession and what its prospects are going forward.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Competitive Context
Market Size and Forecast
Segment Performance
Segment Performance—Hotels/Motels
Segment Performance—Casinos
Segment Performance—Bed and Breakfasts
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Incidence of Overnight Stays
Type of Hotels Frequented for Leisure
Importance of Hotel Features
Finding and Researching Hotels
Attitudes toward Hotels
Patronage without Overnight Stay
Impact of Race/Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Marketing Strategies
Innovation and Innovators
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
Appendix: Trade Associations
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