Holidays are prime occasions for giving gifts, decorating and entertaining with food and beverage. For retailers, the $496.6 billion annual holiday market is a key source of revenue. But, the ongoing recession had a major impact on retailers and consumer spending throughout 2009. Whether they sought wool sweaters or Halloween party treats, shoppers cut gift and grocery lists and sought out lower priced channels like mass retailers and dollar ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Segment Performance—Holiday Spending by Occasion
Market Drivers
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Top Gifting Holidays
Top Card Holidays
Hosting the Holiday Party
Buying Food/Drink
Holiday Shopping Habits
Spending
How Early Does Winter Holiday Shopping Start?
Holiday Attitudes and Expectations
Purchase Locations
What Could Get Them to Shop Elsewhere?
Evoking Warm Holiday Feelings
Impact of Race/Hispanic Origin
Cluster Analysis
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Holiday Retailers
Advertising and Promotion
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix: Other Useful Consumer Tables
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Effective strategies retailers have used to lure recession-weary shoppers
