Table of Contents
Issues in the Market
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- Main issues
- TGI lifestage definitions
- Abbreviations
Future Opportunities
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- Pawn purchasing
- Not just trading down but slowing down
Market in Brief
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- Into recession
- It’s different this time
- Skewed demographics of car purchasing
- Lifestage and life events as determining factors
- Property as a determining factor
- The cash conundrum
- Finance opportunities
- Brand features and preferences
The UK Car Market – Into and Out of Recession
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- Into recession
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- Figure 1: New car registrations and used car sales, 2003-08
- The effects of recession – retail demand hit hard
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- Figure 2: UK new car sales, total and private, 2003-08
- Deferred purchasing and higher used demand
- Value of car sales
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- Figure 3: Total value of car sales, 2003-13
- New car sales
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- Figure 4: value of new car sales, 2003-13
- Used car sales
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- Figure 5: value of used car sales, 2003-13
- Factors used in the forecast
- How this recession will differ from past recessions
- Lower interest rates this time…
- …but much higher levels of debt
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- Figure 6: Consumer credit, amounts outstanding, 2003-08
- Figure 7: Consumer credit outstanding and disposable income, 1991 and 2008
- Potential increase in PDI?
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- Figure 8: Types of mortgages currently held, January 2008
- The post-recession bounce-back
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- Figure 9: Rate of change in total consumer spending and consumer spending on cars, 1989-99
- Figure 10: Rate of change in spending on cars compared with interest rates, 1989-99
- Unemployment and confidence key to recovery
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- Figure 11: Relationship between interest rates and consumer confidence, 2004-08
The Car Owner – Trends in Ownership
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- Key points
- The profile of car ownership
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- Figure 12: Profile of car ownership, by gender, age, socio-economic group and region, 2002 and 2008
- The penetration of car ownership
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- Figure 13: Penetration of car ownership, by gender, age, socio-economic group and region, 2002 and 2008
- Lifestage analysis
- Profile of car ownership by lifestage
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- Figure 14: Profile of car ownership, by lifestage, 2002 and 2008
- Penetration of car ownership by lifestage
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- Figure 15: Penetration of car ownership, by lifestage, 2002 and 2008
The Car Buyer – Trends in Purchasing
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- Key points
- Deferred purchasing
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- Figure 16: Areas of deferred spending, December 2008
- Purchasing cycles
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- Figure 17: Time since purchased most recent car, by demographic sub-group, 2008
- Purchasing cycles – influence of lifestage and life events
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- Figure 18: Time since purchased most recent car, by lifestage and life event, 2008
- Who intends to buy?
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- Figure 19: Intention to buy a vehicle, by demographic sub-group, 2008
- Who intends to buy? – by lifestage and life event
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- Figure 20: Intention to buy a vehicle, by lifestage and life event, 2008
The Car Buyer – New or Second-hand?
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- Key points
- Property ownership – a major influence on new car demand
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- Figure 21: Type of car intend to buy, by demographic sub-group, 2008
- New or second-hand? – influenced by lifestage and life event
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- Figure 22: Type of car intend to buy, by lifestage and life event, 2008
- Replacement or new demand?
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- Figure 23: Type of car intend to buy, by demographic sub-group, 2008
- The impact of lifestage and life event on new or replacement demand
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- Figure 24: Type of car intend to buy, by lifestage and life event, 2008
The Car Buyer – Buying and Paying For It!
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- Key points
- Cost of car intended to buy
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- Figure 25: Expected cost of car purchase, new and second-hand, December 2008
- Method of payment of next car
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- Figure 26: Expected method of payment for next car, new and second-hand, December 2008
- Where next car will be bought
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- Figure 27: Expected source of purchase of next car, new and second-hand, December 2008
Brand and Feature Preferences
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- Key points
- Most important features when buying a car
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- Figure 28: Most important features sought when buying a car, December 2008
- New and second-hand feature preferences
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- Figure 29: Most important features sought when buying a new or used car, new and second-hand, December 2008
- Overall brand preference
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- Figure 30: Most preferred brands that car owners would consider buying as a new or used car, December 2008
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- Figure 31: Perceived positive and negative attributes of ten principal brands, December 2008
- New and second-hand brand preferences
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- Figure 32: Brand preferences of those intending to buy, new and second-hand, December 2008
- Brand performance in the recession – top attributes
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- Figure 33: Index of brands’ perceived combined performance for price, reliability and fuel economy, December 2008
- Brand performance in the recession – all attributes
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- Figure 34: Index of brands’ perceived combined performance for all attributes, December 2008
- Brand performance in the recession – actual and potential
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- Figure 35: Potential and actual brand performance, December 2008
Appendix
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- Where people intend to buy their next car
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- Figure 36: Where people intend to buy their next car from, by demographic sub-groups, December 2008
- How much next car is likely to cost
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- Figure 37: How much next car is likely to cost, by demographic sub-groups, December 2008
- How adults intend to finance the next car they buy
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- Figure 38: How adults intend to finance the next car they buy, by demographic sub-groups, December 2008
- Important features when choosing to buy a car
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- Figure 39: Most important features when choosing to buy a car, by demographic sub-groups, December 2008
- Figure 40: Next most important features when choosing to buy a car, by demographic sub-groups, December 2008
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