Social Networking Across the Age Gap - UK - February 2009
Social Networking Across the Age Gap - UK - February 2009

Social networking has now been established in the UK for over eight years, with the first popular site, Friends Reunited, launching in July 2000. However, whilst Friends Reunited is still with us today, the market for social networking has changed from being something predominantly used by youth.

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Future Opportunities
Market in Brief

Market

Market

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Issues in the Market
Internal Market Environment
Broader Market Environment
Competitive Context

Consumer

Consumer

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Where are Social Networks Used?
Reasons for Using a Social Network
How Social Networking has Affected Other Leisure Habits
General Attitudes towards Social Networking
Number of Friends Social Networkers Have
Usage of Social Networking Sites

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Who’s Innovating?
Market Share
Companies and Products
Brand Communication and Promotion

Data

Data

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Appendix – Internal Market Environment
Appendix – Where are Social Networks Used?
Appendix – Reasons for Using a Social Network
Appendix – How Social Networking Has Affected Other Leisure Habits
Appendix – General Attitudes towards Social Networking
Appendix – Number of Friends Social Networkers Have
Appendix – Usage of Social Networking Sites