Sleep Aids - US - November 2009
Sleep Aids - US - November 2009

This report explores the market for non-prescription, over-the-counter sleep aids. Many Americans have trouble falling asleep or staying asleep. Nevertheless, consumers seem to view non-prescription sleep aids as less viable solutions to these problems in comparison to prescription medications. Therefore, sales of non-prescription products trail those of their more widely advertised prescription counterparts. This report explores ways to build brands, innovate product forms and marketing, expand the category, and engage ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Diphenhydramine HCl Sleep Aids
Segment Performance—Natural Sleep Aids
Segment Performance—Doxylamine Succinate
Segment Performance—Snore Remedies
Segment Performance—Homeopathic Remedies
Retail Channels
Retail Channels—Drug Stores
Retail Channels—Supermarkets and Other
Natural Channel/SPINS
Market Drivers

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

Sleep Habits
Sleep Conditions
Trouble Sleeping
Sleep Aid Usage
Attitudes towards Sleep Aids
Professional Action Taken for Sleep Problems
Interest in Sleep Aids/Solutions
Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Leading Companies
Brand Share—Diphenhydramine HCl
Brand Share—Natural Sleep Aids
Brand Share—Snore Remedies
Innovation and Innovators
Brands and the Advertising Landscape

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

IRI/Builders Panel—Key Household Purchase Measures
Appendix: Other Useful Consumer Tables
Appendix: Brand Share—Doxylamine Succalate
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations