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INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
The US vitamins and minerals market is driven primarily by the graying of America and the substantial population growth of women, two groups that report high penetration for these products. Dynamic growth among the Hispanic population also holds significant potential for marketing opportunities, although this group reports much less usage of vitamins and minerals than other ethnicities (but wields considerable buying power and motivation to stay healthy—as one-third lack ...
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Scope and Themes
Executive Summary
Insights and Opportunities
Inspire Insights
MarketMarket
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Market Size and Forecast
Competitive Context
Segment Performance
Segment Performance—Vitamins
Segment Performance—Mineral Supplements
Retail Channels
Retail Channels—Natural, Health Food, Supplement and Specialty Retail
A Closer Look at the Natural Channel Marketplace
Retail Channels—Mass Market: Conventional Food, Drug, Mass Merchandisers, Club and Convenience Stores
Retail Channels—Multilevel Marketing
Retail Channels—Mail Order
Retail Channels—Practitioners
Retail Channels—Internet
Market Drivers
ConsumerConsumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Types and Brands of Vitamins Used
Reasons for Vitamin Use
Attitudes and Sources of Advice
The Next Generation
Impact of Race and Hispanic Origin
Cluster Analysis
Custom Consumer Groups
Brand/CompanyBrand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Leading Companies
Brand Share—Mineral Supplements
Brand Share—Multivitamins
Brand Share—1 and 2 Letter Vitamins
Brand Share—Liquid Vitamins and Minerals
Brand Qualities
Innovation and Innovators
Advertising and Promotion
DataData
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
IRI/Builders Panel Data
Appendix: Other Useful Consumer Tables
Appendix: IRI/Builders Panel Data Definitions
Appendix: Trade Associations
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