Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Market continues to grow, albeit slowly
- Refill cartridges/blades are the dominant market segment
- Market dominated by one large player
- Advertising and promotional efforts tend to focus on traditional methods
- Supermarkets are primary suppliers, though drug stores are gaining ground
- Consumers are not wedded to any one hair removal methodology
- Future trends focus on specific needs
- Sales forecast remains flat
Market Drivers
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- Men remain a lucrative target market
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- Figure 1: U.S. Male population by age, 2000-10
- Baby Boomers raise the bar for appearance
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- Figure 2: Top cosmetic procedures by age group, 2005
- Girls growing older faster
- Women-specific products
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- Figure 3: U.S. female population by age, 2000-10
- Echo Boomers favor professional treatments
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- Figure 4: All non-surgical cosmetic procedures, 2004 and 2005
Market Size and Trends
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- Figure 5: Total U.S. FDM retail sales of hair removal products, at current and constant prices, 2000-05
- Figure 6: Graph: Total U.S. FDM retail sales of hair removal products, at current and constant prices, 2000-05
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Market Segmentation
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- Introduction
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- Figure 7: Sales of FDM hair removal products, by segment, 2003 and 2005
- Figure 8: Graph: Share of sales of FDM hair removal products, by segment, 2005
- Refill razor blades/cartridges
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- Figure 9: Sales of FDM refill cartridges, at current and constant prices, 2000-05
- Disposable razors
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- Figure 10: Sales of FDM disposable razors, at current and constant prices, 2000-05
- Non-disposable razors
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- Figure 11: Sales of FDM non-disposable razors, at current and constant prices, 2000-05
- Depilatories
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- Figure 12: Sales of FDM depilatories, at current and constant prices, 2000-05
Supply Structure
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- Manufacturer sales
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- Figure 13: Manufacturer FDM sales of hair removal products in the U.S., 2003 & 2005
- Refill razor blades
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- Figure 14: Manufacturer brand FDM sales of refill razor blades in the U.S., 2003 & 2005
- Disposable razors
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- Figure 15: Manufacturer brand FDM sales of disposable razors in the U.S., 2003 & 2005
- Non-disposable razors
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- Figure 16: Manufacturer brand FDM sales of non-disposable razors in the u.s., 2003 & 2005
- Depilatories
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- Figure 17: Manufacturer brand FDM sales of depilatories in the u.s., 2003 & 2005
- Company profiles
- Energizer Holdings, Co. (Schick)
- Société BIC
- Church & Dwight Company
- Del Laboratories, Inc.
- P&G/Gillette
Advertising and Promotion
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- BIC
- P&G/Gillette
- Energizer Holdings
Retail Distribution
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- Introduction
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- Figure 18: FDM sales of hair removal products, by channel, 2003 and 2005
- Supermarkets
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- Figure 19: U.S. supermarket sales of hair removal products, at current and constant prices, 2001-05
- Drug stores
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- Figure 20: U.S. drug store sales of shaving and hair removal products, at current and constant prices, 2001-05
- Mass merchandisers and clubs
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- Figure 21: U.S. mass merchandiser and club store sales of hair removal products, at current and constant prices, 2000-05
- Wal-Mart sales estimate
The Consumer
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- Introduction
- Summary
- Shaving and hair removal – All adults
- Usage of disposable, non-disposable razors and electric shavers
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- Figure 22: Use of razor type or electric shaver, January 2005-September 2005
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- Figure 23: Use of razor type or electric shaver, by gender, January 2005-September 2005
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- Figure 24: Use of razor type or electric shaver, by age, January 2005-September 2005
- Types of hair removal techniques used
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- Figure 25: Adult usage of hair removal products, January 2005-September 2005
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- Figure 26: Adult usage of hair removal products, by gender, January 2005-September 2005
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- Figure 27: Adult usage of hair removal products, by age, January 2005-September 2005
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- Figure 28: Adult usage of hair removal products, by race/ethnicity, January 2005-September 2005
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- Figure 29: Female usage of specific body hair removal systems, by age, January 2005-September 2005
- Men
- Male usage of alternatives to shaving
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- Figure 30: Men’s use of non-shaving methods of hair removal, March 2006
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- Figure 31: Men’s use of non-shaving methods of hair removal, by age, March 2006
- Male attitudes towards facial hair
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- Figure 32: Men’s facial hair preferences, March 2006
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- Figure 33: Men’s facial hair preferences, by age, March 2006
- Women
- Women’s opinions about hair removal products and services
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- Figure 34: Women’s attitudes towards and use of hair removal services, March 2006
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- Figure 35: Women’s attitudes towards and use of hair removal services, by age, March 2006
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- Figure 36: Women’s attitudes towards hair removal services, by household income, March 2006
Future and Forecast
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- Future trends
- Shifts in the U.S. age structure will impact target market
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- Figure 37: U.S. population projections, by age group, 2000-10
- Growth in professional hair removal services market
- Ergonomic design for aging Baby Boomers
- Product innovation and value-added features
- Focus on improvements through chemistry
- Market Forecast
- Hair removal products
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- Figure 38: Forecast of total U.S. sales of hair removal products, at current and constant prices, 2005-10
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- Figure 39: Graph: Past and forecast total U.S. sales of hair removal products, at current prices, 2000-10
- Refill cartridges
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- Figure 40: Forecast of U.S. sales of refill cartridges, at current and constant prices, 2005-10
- Disposable razors
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- Figure 41: Forecast of U.S. sales of disposable razors, at current and constant prices, 2005-10
- Non-disposable razors
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- Figure 42: Forecast of U.S. sales of non-disposable razors, at current and constant prices, 2005-10
- Depilatories
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- Figure 43: Forecast of U.S. sales of depilatories, at current and constant prices, 2005-10
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Briefs
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- Spa Sciences: Derma Marine Combo Wax Strips
- Church & Dwight: Nair Moisturizing Face Cream Hair Remover
- Super-Max: Super-Max Confidence 3
- Energizer: Schick Quattro for Women GO!
- Schick-Wilkinson Sword: Schick Intuition Plus
- Church & Dwight: Nair Hair Remover Lotion
- Sally Hansen: Sally Hansen Extra Strength Hair Remover Lotion
- Sally Hansen: Sally Hansen All-Over Body Wax Hair Removal Kit
- Spilo Worldwide: La Petite Cream Wax Beads
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