Table of Contents
Introduction and Abbreviations
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- Introduction
- Other relevant reports
- Definition
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
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- Negative press and a weak cold/flu season negatively affect sales
- Aging population positive for market
- More savvy consumers are good for the industry, but not in all cases
- The power of negative publicity
- Vitamins hold lion’s share of market
- Fragmented supply structure
- Mass channel growing faster as more natural/whole food products appear
- Consumer use of vitamins and minerals
- The aging population brightens the future/forecast, but efficacy issues hold the market back
- Forecast
Market Drivers
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- The impact of an aging population
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- Figure 1: U.S. population, by age, 2000-2005
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- Figure 2: Usage of vitamins/minerals, by age, January-September 2004
- Media attention dips in 2003, but is still a major factor
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- Figure 3: Leading health topics of discussion in the media*, 1995, 1997, 2001 and 2003
- The mixed blessing of media coverage
- More savvy consumers/increasing use of Internet for health research
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- Figure 4: Health topics searched online, percent of Internet users, 2002 and 2004
- Ongoing research into efficacy has increased acceptance of supplements by medical industry—but resistance is still strong in some places
- Migration to alternative pain relief leads to solutions that typically include vitamins/minerals
Market Size and Trends
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- Figure 5: Total U.S. retail sales of vitamins and minerals, at current and constant prices, 1999-2005
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- Figure 6: Total U.S. retail sales of vitamins, minerals, and herbal supplements, at current and constant prices, 1999-2004
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Market Segmentation
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- Figure 7: Sales of vitamins and minerals, segmented by type, 2002 and 2004
- Vitamin supplements growth picking up a bit
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- Figure 8: Sales of vitamin supplements, at current and constant prices, 1999-2004
- Mineral supplements saw strong growth until 2004
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- Figure 9: Sales of mineral supplements, at current and constant prices, 1999-2004
- A look at the FDM subset of the market
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- Figure 10: Sales of vitamins and minerals, segmented by type, 2002 and 2004
- Mineral supplements decline in all but one year
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- Figure 11: Sales of mineral supplements at FDM, at current and constant prices, 1999-2004
- Multi-vitamins the only ones growing at FDM
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- Figure 12: Sales of multi-vitamins at FDM, at current and constant prices, 1999-2004
- 1 and 2 letter vitamins very weak
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- Figure 13: Sales of 1 and 2 letter vitamins at FDM, at current and constant prices, 1999-2004
- Liquid vitamins/minerals a minor piece of the whole
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- Figure 14: Sales of liquid vitamins at FDM, at current and constant prices, 1999-2004
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Supply Structure
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- Foreign trade
- Companies and brands
- Wholesale manufacturer sales
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- Figure 15: Wholesale manufacturer sales of vitamins/minerals in the U.S., 2002 & 2004
- FDM retail sales by manufacturer
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- Figure 16: Retail FDM manufacturer sales of vitamins/minerals in the U.S., 2002 & 2004
- FDM sales by brand
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- Figure 17: Retail FDM brand sales of vitamins/minerals, 2002 & 2004
- Major manufacturers
- Bayer Corporation
- GNC Corporation (formerly General Nutrition Companies, Inc.)
- GlaxoSmithKline Pharmaceuticals
- Leiner Health Products Inc.
- NBTY, Inc. (includes Rexall Sundown Inc.)
- Perrigo Company
- Pharmavite LLC (Otsuka Pharmaceutical Group)
- Twinlab Corporation
- Weider Nutrition International, Inc.
- Wyeth (formerly American Home Products Corporation)
Advertising and Promotion
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- GNC Corporation (General Nutrition Companies, Inc.)
- NBTY, Inc.
- Pharmavite (Otsuka Pharmaceutical Company, Ltd.)
- Wyeth (formerly American Home Products Corporation)
Retail Distribution
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- Introduction
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- Figure 18: Total U.S. retail sales of vitamins and minerals, by channel, 2002 and 2004
- FDM and natural food stores—this subset of the market is dominated by drug stores
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- Figure 19: U.S. FDM retail sales of vitamins and minerals, by channel, 2002 and 2004
- Drug stores stagnant
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- Figure 20: U.S. drug store sales of vitamins and minerals, at current and constant prices, 1999-2004
- Supermarkets slowly losing ground
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- Figure 21: U.S. supermarket sales of vitamins and minerals, at current and constant prices, 1999-2004
- Natural food stores lead growth at FDM
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- Figure 22: Total natural food stores sales of vitamins and minerals, at current and constant prices, 1999-2004
- Whole Foods Market
- Trader Joe’s Company, Inc.
- Wild Oats Markets, Inc.
- GNC (General Nutrition Centers)
- Mass merchandisers
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- Figure 23: U.S. mass merchandiser sales of vitamins and minerals, at current and constant prices, 1999-2004
The Consumer
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- Introduction
- Vitamin and mineral usage
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- Figure 24: Usage of vitamins, January 2004—September 2004
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- Figure 25: Usage of vitamins, by gender, January 2004—September 2004
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- Figure 26: Usage of vitamins, by children in the household, January 2004—September 2004
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- Figure 27: Usage of vitamins, by age, January 2004—September 2004
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- Figure 28: Usage of vitamins, by race/ethnicity, January 2004—September 2004
- Type of vitamins and minerals used
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- Figure 29: Type of vitamins used, January 2004—September 2004
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- Figure 30: Type of vitamin or minerals used, by age, January 2004—September 2004
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- Figure 31: Type of vitamins used, by race/ethnicity, January 2004—September 2004
- Brand of vitamins and minerals used
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- Figure 32: Brand of vitamins used, January 2004—September 2004
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- Figure 33: Brand of vitamins used, by age, January 2004—September 2004
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- Figure 34: Brand of vitamins used, by race/ethnicity, January 2004—September 2004
- Frequency of use of vitamins or minerals
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- Figure 35: Frequency of vitamins used, January 2004—September 2004
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- Figure 36: Frequency of vitamins used, by age, January 2004—September 2004
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- Figure 37: Frequency of vitamins used, by race/ethnicity, January 2004—September 2004
- Regular or occasional use of vitamins and minerals
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- Figure 38: Regularity of use, by type of vitamin/mineral used, May 2005
- Use of fortified foods or beverages to get vitamins and minerals
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- Figure 39: Use of fortified foods/beverages, by type of vitamin/mineral used, May 2005
- Attitudes towards brand differences and switching
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- Figure 40: Opinion regarding difference in brands, by type of vitamin/minerals used, May 2005
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- Figure 41: Change products used, by type of vitamin/minerals used, May 2005
- General attitudes toward vitamin/mineral usage
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- Figure 42: Attitudes toward vitamins and minerals, May 2005
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- Figure 43: Attitudes toward vitamins and minerals, by age, May 2005
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- Figure 44: Attitudes toward vitamins and minerals, by presence of children under 18 in household, May 2005
- Attitudes of non-users
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- Figure 45: Attitudes of non-supplement users, May 2005
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- Figure 46: Attitudes of non-supplement users, by presence of children under 18 in household of respondent, May 2005
- Summary
Future and Forecast
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- Future trends
- Continued graying of the population
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- Figure 47: U.S. population, by age, 2005-2010
- Upcoming research study results
- Functional foods/beverages—complement or competition?
- Market forecast
- Vitamins and minerals
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- Figure 48: Forecast of total U.S. sales of vitamins and minerals, at current and constant prices, 2004-2009
- Vitamin supplements
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- Figure 49: Forecast of U.S. sales of vitamin supplements, at current and constant prices, 2004-2009
- Mineral supplements
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- Figure 50: Forecast of U.S. sales of mineral supplements, at current and constant prices, 2004-2009
- Forecast factors
Appendix: Trade Associations
Appendix: New Product Developments
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- Figure 51: New product introductions for vitamins and minerals* in the U.S., 2001-2005
- New product briefs
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