CONSUMER CHARTS
Generate charts on consumer behaviour in:
Italy, Germany, France, Spain & Poland
Italy, Germany, France, Spain & Poland
INSIGHTS & UPDATES
OUR RESEARCH METHODOLOGY
Mintel last examined the market for vitamin and mineral supplements (VMS) in May 2003. Since that time value sales have increased by around 3% and are estimated to stand at £362 million in 2005. The market has only just started to recover from the abolition of retail price maintenance in 2001 and the subsequent price war which lead to falling value sales.
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OverviewOverview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
MarketMarket
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
Market Drivers
Market Size and Trends
Market Segmentation
Distribution
ConsumerConsumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer
Brand/CompanyBrand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Advertising and Promotion
Other
Introduction and Abbreviations
Premier Insight
The Supply Structure
New Product Development
The Consumer – Detailed Demographics
Consumer Attitudes and Targeting Opportunities
Consumer Attitudes and Targeting Opportunities: Detailed Demographics
The Future
Forecast
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