Domestic Beer - US - November 2005

The light/low calorie beer segment now comprises the majority of domestic beer sales, accounting for all of the growth in the market. When factoring for inflation, domestic beer sales overall gained only 2% in the five years preceding this report. The regular beer and non-alcoholic beer segments have both experienced sales declines. In total, Mintel estimates the off-premises market for domestic beer at $33.5 billion in 2004.

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Overview

Overview

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Executive Summary

Market

Market

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Market Drivers
Market Size and Trends
Market Segmentation
Retail Distribution

Consumer

Consumer

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The Consumer

Brand/Company

Brand/Company

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Data

Data

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Appendix: Trade Associations

Other

Introduction and Abbreviations
Supply Structure
Future and Forecast
New Product Briefs