Table of Contents
Introduction And Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
-
- Imports continue to enjoy popularity
- Importance of ethnic groups
- Imports continue growth
- Regular imported beer reigns
- Mexico and Holland dominate imports
- Moving away from parties
- Liquor stores, supermarkets close in sales
- Consumers favor regular over low calorie versions
- Strong sales forecast for imported beer
Market Drivers
-
- Demand continues to grow for imported beer…
- …but it’s still in competition with domestic beer
- Drinking trends
- Low calorie/Low-Carb
-
- Figure 1: Changes in consumption of alcohol and beer in the last year, by low carb diet status, February 2004
- Prestige conscious beer drinkers
- Targeting multi-cultural groups
-
- Figure 2: American population projections, by race and ethnicity, 2000-2009
Market Size & Trends
-
-
- Figure 3: Total U.S. sales of imported beer, at current and constant prices, 1999-2004
- Graph 1: Total U.S. retail sales of imported beer, at current and constant prices, 1999-2004*
-
Market Segmentation
-
- Overview
-
- Figure 4: Sales of imported beer, segmented by regular and light, 2002 & 2004
- Regular
-
- Figure 5: Sales of regular imported beer, 1999-2004
- Light/low-calorie
-
- Figure 6: Sales of light/low calorie imported beer, 1999-2004
Supply Structure
-
- FOREIGN TRADE
-
- Figure 7: Total U.S. beer imports* — 1999-2003
-
- Figure 8: U.S. beer imports* —top originating countries, 2001 and 2003
-
- Figure 9: U.S. beer exports* —top destination countries, 2001 and 2003
- COMPANIES AND BRANDS
-
- Figure 10: Sales of imported beer, by manufacturer, 2002 & 2004
- Brand sales by segment
- Regular
-
- Figure 11: Brand sales of regular imported beer, 2002 & 2004
- Light/Low calorie
-
- Figure 12: Brand sales of light/low calorie imported beer, 2002 & 2004
- COMPANY PROFILES
- Corona: Gambrinus/Barton Beer
- Gambrinus
- Barton Beer
- Heineken
- Guinness
- Labatt USA
Advertising & Promotion
-
- Corona: Gambrinus/Barton Beer
- Heineken
- Guinness
- Labatt USA
Retail Distribution
-
- Retail channel overview
-
- Figure 13: Sales of imported beer, by channel, 2002 & 2004
- Package and liquor stores
-
- Figure 14: U.S. package and liquor store sales of imported beer, at current and constant prices, 1999-2004
- Supermarkets
-
- Figure 15: U.S. supermarket sales of imported beer, at current and constant prices, 1999-2004
- Supermarket Operating Data
-
- Figure 16: Top supermarket operating statistics, latest fiscal year-end
- Figure 17: Percentage change from latest fiscal year-end versus year prior
- Convenience stores
-
- Figure 18: U.S. convenience store sales of imported beer, at current and constant prices, 1999-2004
The Consumer
-
- Introduction
- Types of beer consumed
-
- Figure 19: Types of beer consumed, all adults, January-September 2003
-
- Figure 20: Types of beer consumed, by beer drinkers, January-September 2003
-
- Figure 21: Types of beer consumed, by cross-consumption, January-September 2003
- Imported beer consumption
-
- Figure 22: Consumption of imported beer, January-September 2003
-
- Figure 23: Consumption of imported beer, by gender, January-September 2003
-
- Figure 24: Consumption of imported beer, by age, January-September 2003
-
- Figure 25: Consumption of imported beer, by household income, January-September 2003
-
- Figure 26: Consumption of imported beer, by race/ethnicity, January-September 2003
- Imported beer drinking, regular vs light/low calorie
-
- Figure 27: Imported beer drinking, regular vs light/low calorie, January-September 2003
-
- Figure 28: Imported beer drinking, regular vs light/low calorie, by gender, January-September 2003
-
- Figure 29: Imported beer drinking, regular vs light/low calorie, by age, January-September 2003
-
- Figure 30: Imported beer drinking, regular vs light/low calorie, by household income, January-September 2003
-
- Figure 31: Imported beer drinking, regular vs light/low calorie, by race/ethnicity, January-September 2003
- Willingness to try a new type of beer
-
- Figure 32: Willingness to try a new type of beer, April 2004
-
- Figure 33: Willingness to try a new type of beer, by age, April 2004
-
- Figure 34: Willingness to try a new type of beer, by household income, April 2004
- Reasons for trying a new beer
-
- Figure 35: Reasons for trying a new beer, April 2004
- Where beer is consumed
-
- Figure 36: Where beer is consumed, April 2004
-
- Figure 37: Where beer is consumed, by gender, April 2004
-
- Figure 38: Where beer is consumed, by age, April 2004
-
- Figure 39: Where beer is consumed, by household income, April 2004
- Where beer is purchased
-
- Figure 40: Where beer is purchased, April 2004
-
- Figure 41: Where beer is purchased, by age, April 2004
-
- Figure 42: Where beer is purchased, by household income, April 2004
-
- Figure 43: Where beer is purchased, by marital status, April 2004
- Summary
Future & Forecast
-
- FUTURE TRENDS
- The imported beer market will continue to grow
- Courting a mature audience
-
- Figure 44: U.S. population projections, 2000-2009
- Low calorie/low-carb
- Ethnic groups
- MARKET FORECAST
- Imported beer
-
- Figure 45: Forecast of total U.S. sales of imported beer, at current and constant prices, 2004-2009
-
- Graph 2: Sales of imported beer at current prices, 1999-2009
- Regular imported beer
-
- Figure 46: Forecast of U.S. sales of regular imported beer, at current and constant prices, 2004-2009
- Light/low calorie imported beer
-
- Figure 47: Forecast of U.S. sales of light/low calorie imported beer, at current and constant prices, 2004-2009
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Briefs
-
- Löwenbräu: Oktober Bier Six-Pack
- Guinness Import: Smithwick’s Irish Ale
- Binding U.S.A.: DAB Low Carb Beer
- Scottish & Newscastle Importers: Grimbergen Beer
- Molson Breweries USA: Molson XXX Premium Beer
- Labatt Brewing: Labatt Blue Light
- Heineken USA: Heineken Beer
Back to top