Table of Contents
Introduction And Abbreviations
-
- Introduction
- Other relevant reports
- Definition
- Satellite radio channel definitions
- Abbreviations and terms
- Abbreviations
- Terms
Executive Summary
-
- The satellite radio market
- Collaboration and innovation have fed market development
- Future relies on critical mass of subscribers
- XM leads, but Sirius is following strong
- What’s ahead
Market Drivers
-
- Introduction
- Broad content is key
- Narrowly defined station formats spark consumer interest
- Satellite radio is an ongoing investment for consumers
-
- Figure 1: Subscriber data collected by XM: self-reported income of XM subscribers, 2003
- Additional customers come at a cost
-
- Figure 2: Cost per gross addition, 2002-2003
- Attracting and maintaining the confidence of marketing partners is crucial
-
- Figure 3: Number of manufacturer partnerships, 2004
- Satellite radio and competitive content formats
-
- Figure 4: Online activities in the last 30 days, 2003
Market Size & Trends
-
-
- Figure 5: Total U.S. subscription sales of satellite radio, at current prices, 2001-2004
-
Market Segmentation
-
- OEM, retail and rental car segments
-
- Figure 6: Net subscriber additions, segmented by channel, 2002-2004
- OEM
-
- Figure 7: Net OEM subscriber additions, 2002-2004
- Details on the OEM Segment
- Retail
-
- Figure 8: Net retail subscriber additions, 2002-2004
- Details on the retail segment
- Rental car
-
- Figure 9: Net rental car subscriber additions, 2002-2004
Supply Structure
-
- Introduction
-
- Figure 10: sales of satellite radio service in the U.S., by manufacturer, 2002 and 2003
- XM Satellite Radio
- Sirius Satellite Radio
Advertising And Promotion
-
-
- Figure 11: Marketing expenditures for XM and Sirius, 2001-2003
- Strategic partnerships
-
- Figure 12: XM and Sirius strategic partnerships, 2004
- Sirius
- XM
-
Retail Distribution
-
- Introduction
- OEM
-
- Figure 13: Satellite radio auto maker partnerships, 2004
- Electronics stores and other retailers
-
- Figure 14: Where car audio equipment was purchased, April 2003
- Supplier partnerships
-
- Figure 15: Satellite radio hardware manufacturer partnerships, 2004
The Consumer
-
- Introduction
- Early lifecycle portable electronic products (ELPEP)
- Satellite radio subscribers
-
- Figure 16: Incidence of owning a satellite radio or at least one ELPEP, May 2004
-
- Figure 17: Incidence of owning at least one ELPEP, by gender, May 2004
-
- Figure 18: Incidence of owning at least one ELPEP, by age, May 2004
-
- Graph 1: Incidence of owning at least one ELPEP, by age, May 2004
-
- Figure 19: Respondents who own at least one ELPEP, by household income, May 2004
-
- Graph 2: Respondents who own at least one ELPEP, by household income, May 2004
-
- Figure 20: Incidence of owning at least one ELPEP, by race/ethnicity, May 2004
-
- Graph 3: Incidence of owning at least one ELPEP, by race/ethnicity, May 2004
-
- Figure 21: Incidence of owning at least one ELPEP, by household size, May 2004
-
- Figure 22: Incidence of owning at least one ELPEP, by presence of children, May 2004
- Consumer use of satellite radio and ELPEPs
-
- Figure 23: ELPEP length of ownership, May 2004
-
- Figure 24: Hours per week listening to satellite radio and MP3 players, May 2004
- Overall product experience
-
- Figure 25: Overall product experience, May 2004
- Intended satellite radio purchases
-
- Figure 26: Technology adoption status of consumers, May 2004
-
- Figure 27: Early adopters and early majority consumers, by age, May 2004
-
- Figure 28: Early adopters and early majority consumers, by household income, May 2004
-
- Figure 29: Incidence of intention to buy an ELPEP in 2004, May 2004
-
- Figure 30: Incidence of intention to buy an ELPEP in 2004, by age, May 2004
-
- Graph 4: Incidence of intention to buy an ELPEP in 2004, by age, May 2004
-
- Figure 31: Incidence of intention to buy an ELPEP in 2004, by household income, May 2004
-
- Figure 32: Incidence of intention to buy an ELPEP in 2004, by race/ethnicity, May 2004
-
- Graph 5: Incidence of intention to buy an ELPEP in 2004, by race/ethnicity, May 2004
- Summary
- Current owners
- Early adopters and early majority consumers
- Intent to buy ELPEP and satellite radio in 2004
Future & Forecast
-
- FUTURE TRENDS
- Expansion of offerings
- Evolution in OEM offerings
- Convergence of AM/FM with XM and Sirius in aftermarket stereos
- MARKET FORECAST
- Overview
-
- Figure 33: Forecast of U.S. subscription sales of satellite radio, at current and constant prices, 2004-2009
- XM subscription sales forecast through 2009
-
- Figure 34: Forecast of U.S. subscription sales of XM Satellite Radio, at current and constant prices, 2004-2009
- Sirius subscription sales forecast through 2009
-
- Figure 35: Forecast of U.S. subscription sales of Sirius Satellite Radio, at current and constant prices, 2004-2009
- Changes in the forecast
Appendix: Case Study Of The Market For Cable Television
-
-
- Figure 36: Cable television penetration, 1970-2004
-
Appendix: Trade Associations
Back to top