Table of Contents
Introduction and Abbreviations
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- Definitions
- Advertising data
- Consumer research
- ACORN
- Abbreviations
Premier Insight
Executive Summary
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- Ageing population
- Continued growth
- Mass-market companies dominate
- High levels of advertising expenditure
- In the hands of the multiples
- Moisturisers are the most popular choice
- Targeting mature women
Market Drivers
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- Changing age demographics
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- Figure 1: UK female population, by age group, 1999-2008
- Importance of working women
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- Figure 2: Workforce in employment in the UK, by gender and employment status, 1999-2008
- Trends in PDI
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- Figure 3: PDI and consumer expenditure, at current and constant 1999 prices, 1999-2008
- Alternatives to cosmetic surgery
- Education through the media
- The wellbeing trend
Market Size and Trends
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- Figure 4: UK retail sales of facial skincare products, 1999-2004
- Targeted skincare solutions
- Ageing solutions
- Natural alternatives to scientifically advanced skincare
- Profiling the market
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- Figure 5: UK retail sales of facial skincare products, by sector, 2001 and 2003
- Mass versus premium
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- Figure 6: UK retail sales of facial skincare products, by market positioning, 2001 and 2003
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Market Segmentation
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- Moisturisers
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- Figure 7: UK retail sales of moisturisers, 1999-2004
- Importance of ingredients
- Development of cosmeceuticals within moisturisers
- Anti-ageing moisturisers
- Cleansers
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- Figure 8: UK retail sales of cleansers, 1999-2004
- Cleansing wipes
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- Figure 9: UK retail sales of cleansing wipes, 1999-2004
- Facial scrubs and washes
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- Figure 10: UK retail sales of facial scrubs and washes, 1999-2004
- Cleansing gel-mousses boost interest
- Toners/astringents/fresheners
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- Figure 11: UK retail sales of toners, astringents and fresheners, 1999-2004
- Masks
The Supply Structure
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- Mass-market facial skincare
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- Figure 12: Manufacturers’ shares of the UK mass-market facial skincare sector, 2001 and 2003
- Premium facial skincare
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- Figure 13: Manufacturers’ shares of the UK premium facial skincare sector, 2001 and 2003
- Procter & Gamble
- L’Oreal
- Avon
- Beiersdorf UK
- Accantia Health and Beauty
- Johnson & Johnson
- The Lauder Group
- Clarins
- Other premium brands
- Own-label
- Boots
- New Product Development
New Product Briefs
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- May 2004
- April 2004
- March 2004
- February 2004
- January 2004
Advertising and Promotion
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- Above the line
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- Figure 14: Main monitored media advertising expenditure on facial skincare*, 1999-2003
- Top six spenders
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- Figure 15: Main monitored media advertising expenditure on facial skincare, by brand, 2003
- Below the line
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- Figure 16: Below-the-line promotional activity
Distribution
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- Boots leads the way
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- Figure 17: Retail distribution of all facial skincare products, by type of outlet, 2001 and 2003
- Boots concentrates on core business
- Supermarkets focus on leading brands
- Department stores add value
- Superdrug targets younger consumers
- Chemists lose share (again)
- The Internet
The Consumer
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- Use of facial skincare products
- European comparison of product use
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- Figure 18: Penetration of skincare products, by country, 2003
- Skin type
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- Figure 19: Women's skin type, by country, 2003
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- Figure 20: British women's skin type, 2001-03
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- Figure 21: Women's skin type, by product used, 2003
- Face creams and lotions
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- Figure 22: Penetration of face creams and lotions amongst women, by country, 2003
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- Figure 23: Penetration of face creams and lotions amongst women, by age, 2003
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- Figure 24: Penetration of face creams and lotions amongst women, by income and working status, 2003
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- Figure 25: Penetration of face creams and lotions amongst women, by region, 2003
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- Figure 26: Penetration of face creams and lotions amongst women, by presence of children and household size, 2003
- Anti-ageing face creams
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- Figure 27: Penetration and frequency of using anti-ageing creams amongst women, by country, 2003
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- Figure 28: Frequency of using anti-ageing creams amongst women, by country, 2003
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- Figure 29: Frequency of using anti-ageing/anti-wrinkle face creams and lotions amongst women, by age, 2003
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- Figure 30: Frequency of using anti-ageing/anti-wrinkle face creams and lotions amongst women, by income and working status, 2003
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- Figure 31: Frequency of using anti-ageing/anti-wrinkle face creams and lotions amongst women, by region, 2003
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- Figure 32: Frequency of using anti-ageing/anti-wrinkle face creams and lotions amongst women, by presence of children and household size, 2003
- Other face creams and lotions
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- Figure 33: Penetration and frequency of using other face creams amongst women, by country, 2003
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- Figure 34: Frequency of using other face creams amongst women, by country, 2003
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- Figure 35: Frequency of using other face creams and lotions amongst women, by age, 2003
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- Figure 36: Frequency of using other facial creams and lotions amongst women, by income and working status, 2003
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- Figure 37: Frequency of using other facial creams and lotions amongst women, by region, 2003
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- Figure 38: Frequency of using other facial creams and lotions amongst women, by presence of children and household size, 2003
- Cleansing creams, lotions and wipes
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- Figure 39: Penetration and frequency of using cleansing creams, lotions and wipes amongst women, by country, 2003
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- Figure 40: Frequency of using cleansing creams, lotions and wipes amongst women, by country, 2003
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- Figure 41: Penetration and frequency of using cleansing creams, lotions and wipes amongst women, by age, 2003
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- Figure 42: Penetration and frequency of using cleansing creams, lotions and wipes amongst women, by income and working status, 2003
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- Figure 43: Penetration and frequency of using cleansing creams, lotions and wipes amongst women, by region, 2003
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- Figure 44: Penetration and frequency of using cleansing creams, lotions and wipes amongst women, by presence of children and household size, 2003
- Facial washes and scrubs
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- Figure 45: Penetration and frequency of using facial washes and scrubs amongst women, by country, 2003
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- Figure 46: Frequency of using facial washes and scrubs amongst women, by country, 2003
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- Figure 47: Penetration and frequency of using facial washes and scrubs amongst women, by age, 2003
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- Figure 48: Penetration and frequency of using facial washes and scrubs amongst women, by income and working status, 2003
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- Figure 49: Penetration and frequency of using facial washes and scrubs amongst women, by region, 2003
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- Figure 50: Penetration and frequency of using facial washes and scrubs amongst women, by presence of children and household size, 2003
- Reasons for using face creams
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- Figure 51: Reasons why women use face creams, by country, 2003
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- Figure 52: Reasons why women use face creams and lotions, by country, 2003
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- Figure 53: Reasons for using face cream, by type of product used, 2003
- Attitudes towards skincare
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- Figure 54: Women's attitudes towards skincare, by country, 2003
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- Figure 55: Women's attitudes towards skincare, by use of face and cleansing creams, 2003
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- Figure 56: Women's attitudes towards brands and quality, by use of face and cleansing creams, 2003
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- Figure 57: Women's attitudes towards ethics, by use of face and cleansing creams, 2003
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- Figure 58: Women's attitudes towards appearance, by use of face and cleansing creams, 2003
- Women's monthly expenditure on skincare
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- Figure 59: Women's monthly expenditure on skincare products, by country, 2003
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- Figure 60: Women's monthly expenditure on skincare products, by product users, 2003
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- Figure 61: Women's monthly expenditure on skincare products, by age, 2003
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- Figure 62: Women's monthly expenditure on skincare products, by income and working status, 2003
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- Figure 63: Women's monthly expenditure on skincare products, by region, 2003
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- Figure 64: Women's monthly expenditure on skincare products, by presence of children and household size, 2003
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- Figure 65: Women's monthly expenditure on skincare products, by reasons why women use skincare products, 2003
- Trends in facial skincare use
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- Figure 66: Trends in penetration of face care products amongst women, 2001-03
The Consumer – Attitudes and Typologies
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- Figure 67: Facial skincare products used regularly, April 2004
- Regularly used facial skincare products in detail
- Nice and fresh
- Softly, softly
- New habits for an ageing population
- Upmarket skew
- Professional women – an important target
- Regional variations
- Attitudes towards skincare products
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- Figure 68: Attitudes towards facial skincare products, April 2004
- Overcoming scepticism…
- …and price polarisation
- Attitudes towards facial skincare in detail
- An holistic approach
- The best they can afford
- Keeping their looks
- Assessing Target Markets
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- Figure 69: Facial skincare consumer typologies, April 2004
- Sceptics (22% of respondents) All of this group say that they do not believe the claims made by manufacturers. Furthermore, getting on for four in ten (38%) think that there is nothing that can be done to stop ageing skin and almost nine in ten (89% – the second highest of any group) think drinking water is best. Just under a third (32%) claim to be confused about the range of products available.
- Disinterested (25% of respondents) These show little in the way of holding views on the subject.
- Price Led (15% of respondents) All of this typology think that the cheaper goods are just as good as the expensive ones and have, marginally, the highest percentage who think water is best. However, none are sceptical about manufacturers’ claims.
- Eyes Up (19% of respondents) Responses are generally low for these respondents except that they have the second-highest response (but only at 9%) who are prepared to spend more on eyecare than facial products. Some 86% (not short of the highest) think that water is the best treatment for skin. However, like the Price Led, none disbelieve manufacturers’ claims on benefits.
- Sceptics
- Enthusiasts
- Disinterested
- Price Led
- Eyes Up
- Assessing enthusiasm
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- Figure 70: Number of different types of facial skincare products used regularly, April 2004
- Solus users stick to moisturiser
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- Figure 71: Cross-analysis of products used with women who use only one skincare product regularly, April 2004
- Typologies by repertoire numbers
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- Figure 72: Cross-analysis of different types of skincare products used regularly with consumer typologies, April 2004
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Appendix I: Facial Skincare: Regular Usage
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- Figure 73: Facial skincare products used regularly, by age and socio-economic group, April 2004
- Figure 74: Further facial skincare products used regularly, by age and socio-economic group, April 2004
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- Figure 75: Facial skincare products used regularly, by lifestage, presence of children and Mintel’s Special Groups, April 2004
- Figure 76: Further facial skincare products used regularly, by lifestage, presence of children and Mintel’s Special Groups, April 2004
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- Figure 77: Facial skincare products used regularly, by marital status, working status and household size, April 2004
- Figure 78: Further facial skincare products used regularly, by marital status, working status and household size, April 2004
- Figure 79: Facial skincare products used regularly, by region and ACORN categories, April 2004
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- Figure 80: Further facial skincare products used regularly, by region and ACORN categories, April 2004
- Figure 81: Facial skincare products used regularly, by media usage, commercial TV viewing and supermarket used, April 2004
- Figure 82: Further facial skincare products used regularly, by media usage, commercial TV viewing and supermarket used, April 2004
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Appendix II – Attitudes Towards Facial Skincare
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- Figure 83: Attitudes towards facial skincare products, by age and socio-economic group, April 2004
- Figure 84: Further attitudes towards facial skincare products, by age and socio-economic group, April 2004
- Figure 85: Attitudes towards facial skincare products, by lifestage, presence of children and Mintel’s Special Groups, April 2004
- Figure 86: Further attitudes towards facial skincare products, by lifestage, presence of children and Mintel’s Special Groups, April 2004
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- Figure 87: Attitudes towards facial skincare products, by marital status, working status and household size, April 2004
- Figure 88: Further attitudes towards facial skincare products, by marital status, working status and household size, April 2004
- Figure 89: Attitudes towards facial skincare products, by region and ACORN categories, April 2004
- Figure 90: Further attitudes towards facial skincare products, by region and ACORN categories, April 2004
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- Figure 91: Attitudes towards facial skincare products, by media usage, commercial TV viewing and supermarket usage, April 2004
- Figure 92: Further attitudes towards facial skincare products, by media usage, commercial TV viewing and supermarket usage, April 2004
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Appendix III – Consumer Typologies and Repertoire: Demographic Breakdown
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- Figure 93: Facial skincare consumer typologies, by age and socio-economic group, April 2004
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- Figure 94: Facial skincare consumer typologies, by lifestage, Mintel’s Special Groups, working status and marital status, April 2004
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- Figure 95: Facial skincare consumer typologies, by region, media usage, commercial TV viewing and supermarket usage, April 2004
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- Figure 96: Number of different types of facial skincare products used regularly, by age and socio-economic group, April 2004
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- Figure 97: Number of different types of facial skincare products used regularly, by lifestage, working status, marital status and commercial TV viewing, April 2004
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The Future
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- How to target the older consumer
- The growth of cosmeceutical skincare
- Skincare as an alternative to cosmetic surgery
- Bringing the beauty salon into the home
- Cleansing wipes to offer multipurpose skincare solutions
- A place in the market for niche brands
Forecast
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- Still a good growth area despite maturity
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- Figure 98: Forecast of UK retail sales of facial skincare products at current prices (£), 2004-09
- Figure 99: Forecast of UK retail sales of facial skincare products at current prices (€), 2004-09
- Market to approach €1 billion by 2009
- Moisturisers set the trend
- Convenience a major way of adding value
- Inflation to return to the sector
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- Figure 100: Forecast of UK retail sales of facial skincare products in constant prices (£), 2004-09
- Figure 101: Forecast of UK retail sales of facial skincare products in constant prices (€), 2004-09
- Slowdown more marked at 2004 prices
- Growing affluence and prosperity major determinants of future growth
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